Learn the essential steps to building a personal brand that draws leads, incoming opportunities and referrals. It's not who you know, it's who knows YOU – and what GOOGLE says about you.
5. “what-the-heck-
is-she-doing-with-
the-money-we-
spent-on-her-
education” years
“intellectual” years
the “oye gringa” years
“I’m-not-hispanic”
years
24. The
Cabbage Patch
Principle
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
25. The Red Sole
Principle
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
26. Havaianas
high
Nike
value
Christian Louboutin
Walgreens emergency
Betsey Johnson
VOLUME PROFIT
low high
price price
FORGETTABLE DANGER ZONE
low
value
27. The Top of Mind
Principle
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
30. “It’s not WHAT you know.
It’s not even WHO you know.
It’s who knows YOU...
and what they say about you
when you’re not around.”
31. Personal Branding
A.K.A.
“Shameless Self-Promotion”
(not necessarily a bad thing... check this out)
32.
33. A-HA MOMENT!!
The most important piece of an
effective Personal Brand is that it
be authentic and aligned with
your TRUE SELF... when that
happens, the pieces fall into
place on their own.
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35. Step 1.
Who ARE you, REALLY?
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
36. 2
this is what
people SEE
HOW YOU LIVE
What you say
& do
WHAT YOU WANT
Future Goals &
Objectives
WHAT YOU BELIEVE IN
Principles & Values This is what
determines
WHY ARE YOU HERE? what people
Purpose see.
Start HERE.
WHO ARE YOU?
Innate Passions,
Talents & Interests
39. the
Passions PITs Talents
- love to do - physical
- as a kid Interests - “brainy”
- how about what - empathetic
you hate doing?
- relationship-
- the shows you building
watch
- the books you read
- the things you love
doing - even though
you don’t get paid
40. Resources:
• Myers Briggs Type Inventory (MBTI)
• DISC
• Strengths Finder 2.0 - Book & test included
• Crush It! - Gary Vaynerchuk
• Practical Genius - Gina Rudan
52. Having trouble
with this part?
Go deeper.
Write a
personal
mission
statement
(download
the guide
from my
website)
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
53. Discussion - Are you
on track? Off track?
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
54. Step 3:
What do you want your life
to look like down the line?
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
55. Begin with the end in mind...
What will your life look like in 3 years?
76. Step 4:
What is your
Positioning Statement?
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
77. Michelle Villalobos is a professional
speaker, consultant and corporate
trainer in “Personality Marketing”
to help women turn their unique
passions, interests and talents into
more sales, more job offers, more
promotions and more fun.
78. Positioning Statement Exercise
Declare to the world!!
What will you be
TOP OF MIND for?
WHAT do I DO?
WHO do I do it FOR?
HOW am I UNIQUE?
(WHERE do I do it?)
= YOU: The Brand
79. Exercise:
The 30-second
Positioning Statement
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
80. Step 5:
DEPLOY your personal brand -
5 sub-steps...
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
82. 5.a
Own your name
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
83. “in 30-seconds or less”
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
84. Start with a “baseline”
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
99. 5.b
Look the part
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
100. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
101. Having a
personal brand
means standing
out from the
crowd.
“Professional”
doesn’t have to
mean “Boring.”
Your virtual
images should
ALL be aligned
with your brand.
126. how Marie Forleo got me thinking...
• Why You Shouldn't Initiate "The Talk" - Your April 1 Dish
• Date Confidently Using Real Men's Tips! Your April 27 Dish
• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish
• 7 Secrets of a Flirting Goddess - Your May 1 Dish
• What NOT to Do On a Date - Your May 15 Dish
• The #1 Cause of Dating Drama – Your May 18 Dish
• Is He Mr. Right or Mr. WRONG? Your May 20 Dish
• Michelle, Why Didn't He Call? Your May 29 Dish
• Secrets of Getting Over a Breakup - Your June 1 Dish
127. 1
you should know...
•82% more successful on/after 3rd contact
•“7 touches” average
•4 touches in 10 days (leads)*
•best is mix of contact methods
•show your face!!
* Duct Tape Marketing
128. Relationship Models:
One-to-One
One-to-Many
All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved.
www.mivistaconsulting.com 128
129. Ideal Model
ne
e-to-O Clients Community
O n become
Community
“percolates”
up to leads
Co
mm
uni
Fee cat
db e
ac
k
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www.mivistaconsulting.com 129
139. A good referral system
• Educates referrers
• Motivates referrers
• Measures
• Builds in feedback for referrer
• Is easy for the referrer
• Gives back
Copyright 2008, Michelle E.Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com 139
141. what could you send
out on a regular basis
that wouldn’t be spam?
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
141
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147. Michelle Villalobos Check out the email i just got!! Ay
yay yay... "Michelle:I think you are extremely feminist.
That's not right. You have to be " Equal ". Men and
Women are the same. But with women like you, we will
only see broken families and divorced couples
because of your absurd feminism, there is no men who
are going to stand women like you.I am one of
them.Sincerely;Luis Lopez."
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
149. What could you commit to doing
to warm up your network – and
keep it warm over time?
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www.mivistaconsulting.com 149
162. Recap
Step I: Who ARE you really?
Step 2: What is your PURPOSE?
Step 3: What do you want your life to be like?
Step 4: Develop your Positioning Statement
Step 5: Deploy your personal brand
a. Own your name
b. Look the part
c. Put yourself in the spotlight
d. Create alliances & gather support
e. Communicate regularly & non-promotionally
164. Q&A - Live Coaching
Who wants to get Googled right now?
165. Napoleon Hill -
Think And Grow Rich
1. Burning Desire
2. Specialized Knowledge
3. Goal Setting
4. Decisive
5. Focus on Continuos Improvement
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
166. Question: Are you
committed to building your
personal brand?
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
168. Or ju st Goog le me!
MichelleVillalobos.com
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