Make Them BEG Stop Selling & Start Seducing...With Your Irresistible Personal Brand                                       ...
We ALL have a personal brand. Purposeful or accidental, decided byyou, or decided by those around you...
Getting to know you...
My story.
“what-the-heck-                       is-she-doing-with-                         the-money-we-                          sp...
...no more   bosses
So I quit...and ventured out.
uh-oh.
Fast Forward 5 Years...
Mostbusiness isincoming
Clients• American Express (referral)• Constant Contact (networking)• Burger King (networking)• LivingSocial (referral)• Le...
Prices have doubled, tripled &for some services, even quadrupled!
I work with people I love
I further movements I believe in
I founded Miami’s largest 2-dayconference for women.
What happened? 5 Principles.
The Lewinsky Principle
The                                                         Cabbage Patch                                                 ...
The Red Sole         PrincipleCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Havaianas                           highNike                          valueChristian LouboutinWalgreens emergencyBetsey Jo...
The Top of Mind                           PrincipleCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
• talk show host?• home & entertaining expert?• merenguero?• child-care expert?• martyr?• satanic rocker?• dirty politicia...
TheGossipPrinciple
“It’s not WHAT you know.It’s not even WHO you know.     It’s who knows YOU...and what they say about you  when you’re not ...
Personal Branding          A.K.A.“Shameless Self-Promotion”(not necessarily a bad thing... check this out)
A-HA MOMENT!!     The most important piece of an     effective Personal Brand is that it      be authentic and aligned wit...
How?                                         5 Steps.Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Step 1.                     Who ARE you, REALLY?Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
2this is whatpeople SEE                       HOW YOU LIVE                       What you say                          & d...
Think back...This is where I had to spend most of my own Personal  Branding efforts
the  Passions               PITs               Talents  - love to do                               - physical    - as a ki...
Resources:• Myers Briggs Type Inventory (MBTI)• DISC• Strengths Finder 2.0 - Book & test included• Crush It! - Gary Vayner...
Call your MOM!!  Trust me...  she knows.
Step 2.                    Are you on your path?                    What is your PURPOSE?Copyright 2007- 2009 Mivista, Inc...
Do you love                         what you’re doing                             right now?                          Do y...
Are you known for where you’re GOINGor for where you’ve BEEN?
2
Personality, Aptitude & Interest Assessments
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Having trouble   with this part?    Go deeper.       Write a      personal       mission     statement    (download     th...
Discussion - Are you                  on track? Off track?Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.Mivi...
Step 3:              What do you want your life              to look like down the line?Copyright 2007- 2009 Mivista, Inc....
Begin with the end in mind...What will your life look like in 3 years?
What kind of work doyou want to be doing?
Who do you wantto be doing it for...
... or with?
Do you like                                the structure                                    of a                          ...
Or are you more of a loner?
Do you want totravel for work?
Or would you rather work from home?
Really consider the kind ofwork you want to do, and the environment in which         you want to do it.
Do you knowwhat it REALLY entails?
Remember your hobbies and passions
Plus vacations & travel
Do you like to be alone?Surrounded by people?
What kind of lifestyle  do you  want to maintain?  Do youneed/wantto make a   ton of  money?
Risk Tolerance?
Step 4:                          What is your                    Positioning Statement?Copyright 2007- 2009 Mivista, Inc. ...
Michelle Villalobos is a professionalspeaker, consultant and corporate trainer in “Personality Marketing”  to help women t...
Positioning Statement Exercise Declare to the world!!   What will you be  TOP OF MIND for?         WHAT do I DO?       WHO...
Exercise:   The 30-secondPositioning Statement      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Righ...
Step 5:         DEPLOY your personal brand -                5 sub-steps...Copyright 2007- 2009 Mivista, Inc. www.MivistaIn...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
5.a       Own your name      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint,...
“in 30-seconds or less”         Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.   To Re...
Start with a “baseline”Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Monitor                       http://www.google.com/alerts                                                                ...
1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Claim all profiles                     wherever you can...Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-...
Put your name on everything           you put onto the internet.                                                          ...
Start with the easy stuff                                                                                            1Copy...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
5.b                Look the part      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To...
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, vis...
Having apersonal brandmeans standing   out from the      crowd.  “Professional”doesn’t have tomean “Boring.”    Your virtu...
Email Signatures Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
5.c Put YOURSELFin the spotlight
Craft your“story”
CongressionalCommitteeTranscriptChairman:“...not anotherstory; can you justgive us theanswer?”Buffett:“I’m sorry, that’sju...
Volunteer for high profileprojects, assignments & teams
5.dCreate alliances, partnerships    & support systems
Who’s in YOUR ring?Who’s got your BACK? Gather them close.   Who DOESN’T?    Dump them.
Networking
Gather a personal “board of advisors”
Cheerleaders
5.e   Build a WARM audience by    communicating regularly,authentically & non-promotionally
1
how Marie Forleo got me thinking...• Why You Shouldnt Initiate "The Talk" - Your April 1 Dish• Date Confidently Using Real...
1      you should know...•82% more successful on/after 3rd contact•“7 touches” average•4 touches in 10 days (leads)*•best ...
Relationship Models:                   One-to-One                One-to-Many  All Content Copyright 2008, Michelle E.Villa...
Ideal Model                                     ne                              e-to-O                                  Cl...
CaptureAttract             Communicate          Spread
here...         to go in  HO hasW To end        up dow               n here                      ?
i n he re...            h as t o go     W HOMap it out.       To end              u   p down                              ...
Who’s at the bottom  of your funnel?
That’s youraudience...
Referral Streams
A good referral system                  • Educates referrers                  • Motivates referrers                  • Mea...
www.constantcontact.com/index.jsp?pn=mivistaconsulting
what could you send out on a regular basisthat wouldn’t be spam?        Copyright Michelle Villalobos, Mivista Consulting,...
Share    yourexpertise
Use Social Media
Michelle Villalobos Check out the email i just got!! Ay     yay yay... "Michelle:I think you are extremely feminist.     T...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
What could you commit to doingto warm up your network – and    keep it warm over time?     All Content Copyright 2008, Mic...
Me: The Case Study
1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
RecapStep I: Who ARE you really?Step 2: What is your PURPOSE?Step 3: What do you want your life to be like?Step 4: Develop...
Interactive Exercises
Q&A - Live CoachingWho wants to get Googled right now?
Napoleon Hill -            Think And Grow Rich1. Burning Desire2. Specialized Knowledge3. Goal Setting4. Decisive5. Focus ...
Question: Are youcommitted to building your   personal brand?        Copyright Michelle Villalobos, Mivista Consulting, In...
If you’re committed...   The Offer
Or ju st Goog le me!        MichelleVillalobos.com      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All ...
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic
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Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic

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Learn the essential steps to building a personal brand that draws leads, incoming opportunities and referrals. It's not who you know, it's who knows YOU – and what GOOGLE says about you.

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Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic

  1. 1. Make Them BEG Stop Selling & Start Seducing...With Your Irresistible Personal Brand with Michelle Villalobos (vee - ya - low - bos )
  2. 2. We ALL have a personal brand. Purposeful or accidental, decided byyou, or decided by those around you...
  3. 3. Getting to know you...
  4. 4. My story.
  5. 5. “what-the-heck- is-she-doing-with- the-money-we- spent-on-her- education” years “intellectual” years the “oye gringa” years“I’m-not-hispanic” years
  6. 6. ...no more bosses
  7. 7. So I quit...and ventured out.
  8. 8. uh-oh.
  9. 9. Fast Forward 5 Years...
  10. 10. Mostbusiness isincoming
  11. 11. Clients• American Express (referral)• Constant Contact (networking)• Burger King (networking)• LivingSocial (referral)• Lexis/Nexis (internet lead)• US Medical Supply (US Med) (referral)• Origins (referral)• Inktel Direct (referral)• Uni-K Wax Centers (referral)•Sudsies Drycleaners (networking)
  12. 12. Prices have doubled, tripled &for some services, even quadrupled!
  13. 13. I work with people I love
  14. 14. I further movements I believe in
  15. 15. I founded Miami’s largest 2-dayconference for women.
  16. 16. What happened? 5 Principles.
  17. 17. The Lewinsky Principle
  18. 18. The Cabbage Patch PrincipleCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  19. 19. The Red Sole PrincipleCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  20. 20. Havaianas highNike valueChristian LouboutinWalgreens emergencyBetsey Johnson VOLUME PROFIT low highprice price FORGETTABLE DANGER ZONE low value
  21. 21. The Top of Mind PrincipleCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  22. 22. • talk show host?• home & entertaining expert?• merenguero?• child-care expert?• martyr?• satanic rocker?• dirty politician? Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  23. 23. TheGossipPrinciple
  24. 24. “It’s not WHAT you know.It’s not even WHO you know. It’s who knows YOU...and what they say about you when you’re not around.”
  25. 25. Personal Branding A.K.A.“Shameless Self-Promotion”(not necessarily a bad thing... check this out)
  26. 26. A-HA MOMENT!! The most important piece of an effective Personal Brand is that it be authentic and aligned with your TRUE SELF... when that happens, the pieces fall into place on their own.Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  27. 27. How? 5 Steps.Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  28. 28. Step 1. Who ARE you, REALLY?Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  29. 29. 2this is whatpeople SEE HOW YOU LIVE What you say & do WHAT YOU WANT Future Goals & Objectives WHAT YOU BELIEVE IN Principles & Values This is what determines WHY ARE YOU HERE? what people Purpose see. Start HERE. WHO ARE YOU? Innate Passions, Talents & Interests
  30. 30. Think back...This is where I had to spend most of my own Personal Branding efforts
  31. 31. the Passions PITs Talents - love to do - physical - as a kid Interests - “brainy”- how about what - empathetic you hate doing? - relationship- - the shows you building watch - the books you read - the things you love doing - even though you don’t get paid
  32. 32. Resources:• Myers Briggs Type Inventory (MBTI)• DISC• Strengths Finder 2.0 - Book & test included• Crush It! - Gary Vaynerchuk• Practical Genius - Gina Rudan
  33. 33. Call your MOM!! Trust me... she knows.
  34. 34. Step 2. Are you on your path? What is your PURPOSE?Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  35. 35. Do you love what you’re doing right now? Do you wake up excited, energized, and passionate?Image: Michal Marcol / FreeDigitalPhotos.net
  36. 36. Are you known for where you’re GOINGor for where you’ve BEEN?
  37. 37. 2
  38. 38. Personality, Aptitude & Interest Assessments
  39. 39. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  40. 40. Having trouble with this part? Go deeper. Write a personal mission statement (download the guide from my website)Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  41. 41. Discussion - Are you on track? Off track?Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  42. 42. Step 3: What do you want your life to look like down the line?Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  43. 43. Begin with the end in mind...What will your life look like in 3 years?
  44. 44. What kind of work doyou want to be doing?
  45. 45. Who do you wantto be doing it for...
  46. 46. ... or with?
  47. 47. Do you like the structure of a corporate environment?Image: FreeDigitalPhotos.net
  48. 48. Or are you more of a loner?
  49. 49. Do you want totravel for work?
  50. 50. Or would you rather work from home?
  51. 51. Really consider the kind ofwork you want to do, and the environment in which you want to do it.
  52. 52. Do you knowwhat it REALLY entails?
  53. 53. Remember your hobbies and passions
  54. 54. Plus vacations & travel
  55. 55. Do you like to be alone?Surrounded by people?
  56. 56. What kind of lifestyle do you want to maintain? Do youneed/wantto make a ton of money?
  57. 57. Risk Tolerance?
  58. 58. Step 4: What is your Positioning Statement?Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  59. 59. Michelle Villalobos is a professionalspeaker, consultant and corporate trainer in “Personality Marketing” to help women turn their unique passions, interests and talents into more sales, more job offers, more promotions and more fun.
  60. 60. Positioning Statement Exercise Declare to the world!! What will you be TOP OF MIND for? WHAT do I DO? WHO do I do it FOR? HOW am I UNIQUE? (WHERE do I do it?) = YOU: The Brand
  61. 61. Exercise: The 30-secondPositioning Statement Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  62. 62. Step 5: DEPLOY your personal brand - 5 sub-steps...Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  63. 63. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  64. 64. 5.a Own your name Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  65. 65. “in 30-seconds or less” Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  66. 66. Start with a “baseline”Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  67. 67. Monitor http://www.google.com/alerts 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  68. 68. 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  69. 69. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  70. 70. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  71. 71. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  72. 72. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  73. 73. Claim all profiles wherever you can...Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  74. 74. Put your name on everything you put onto the internet. 2Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  75. 75. Start with the easy stuff 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  76. 76. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  77. 77. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  78. 78. 5.b Look the part Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  79. 79. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  80. 80. Having apersonal brandmeans standing out from the crowd. “Professional”doesn’t have tomean “Boring.” Your virtual images shouldALL be alignedwith your brand.
  81. 81. Email Signatures Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  82. 82. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  83. 83. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  84. 84. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  85. 85. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  86. 86. 5.c Put YOURSELFin the spotlight
  87. 87. Craft your“story”
  88. 88. CongressionalCommitteeTranscriptChairman:“...not anotherstory; can you justgive us theanswer?”Buffett:“I’m sorry, that’sjust the way mymind works”
  89. 89. Volunteer for high profileprojects, assignments & teams
  90. 90. 5.dCreate alliances, partnerships & support systems
  91. 91. Who’s in YOUR ring?Who’s got your BACK? Gather them close. Who DOESN’T? Dump them.
  92. 92. Networking
  93. 93. Gather a personal “board of advisors”
  94. 94. Cheerleaders
  95. 95. 5.e Build a WARM audience by communicating regularly,authentically & non-promotionally
  96. 96. 1
  97. 97. how Marie Forleo got me thinking...• Why You Shouldnt Initiate "The Talk" - Your April 1 Dish• Date Confidently Using Real Mens Tips! Your April 27 Dish• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish• 7 Secrets of a Flirting Goddess - Your May 1 Dish• What NOT to Do On a Date - Your May 15 Dish• The #1 Cause of Dating Drama – Your May 18 Dish• Is He Mr. Right or Mr. WRONG? Your May 20 Dish• Michelle, Why Didnt He Call? Your May 29 Dish• Secrets of Getting Over a Breakup - Your June 1 Dish
  98. 98. 1 you should know...•82% more successful on/after 3rd contact•“7 touches” average•4 touches in 10 days (leads)*•best is mix of contact methods•show your face!! * Duct Tape Marketing
  99. 99. Relationship Models: One-to-One One-to-Many All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 128
  100. 100. Ideal Model ne e-to-O Clients Community O n become Community “percolates” up to leads Co mm uni Fee cat db e ac kAll Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 129
  101. 101. CaptureAttract Communicate Spread
  102. 102. here... to go in HO hasW To end up dow n here ?
  103. 103. i n he re... h as t o go W HOMap it out. To end u p down here?
  104. 104. Who’s at the bottom of your funnel?
  105. 105. That’s youraudience...
  106. 106. Referral Streams
  107. 107. A good referral system • Educates referrers • Motivates referrers • Measures • Builds in feedback for referrer • Is easy for the referrer • Gives backCopyright 2008, Michelle E.Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com 139
  108. 108. www.constantcontact.com/index.jsp?pn=mivistaconsulting
  109. 109. what could you send out on a regular basisthat wouldn’t be spam? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. 141 To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  110. 110. Share yourexpertise
  111. 111. Use Social Media
  112. 112. Michelle Villalobos Check out the email i just got!! Ay yay yay... "Michelle:I think you are extremely feminist. Thats not right. You have to be " Equal ". Men and Women are the same. But with women like you, we will only see broken families and divorced couples because of your absurd feminism, there is no men who are going to stand women like you.I am one of them.Sincerely;Luis Lopez."Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  113. 113. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  114. 114. What could you commit to doingto warm up your network – and keep it warm over time? All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 149
  115. 115. Me: The Case Study
  116. 116. 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  117. 117. RecapStep I: Who ARE you really?Step 2: What is your PURPOSE?Step 3: What do you want your life to be like?Step 4: Develop your Positioning StatementStep 5: Deploy your personal brand a. Own your name b. Look the part c. Put yourself in the spotlight d. Create alliances & gather support e. Communicate regularly & non-promotionally
  118. 118. Interactive Exercises
  119. 119. Q&A - Live CoachingWho wants to get Googled right now?
  120. 120. Napoleon Hill - Think And Grow Rich1. Burning Desire2. Specialized Knowledge3. Goal Setting4. Decisive5. Focus on Continuos Improvement Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  121. 121. Question: Are youcommitted to building your personal brand? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  122. 122. If you’re committed... The Offer
  123. 123. Or ju st Goog le me! MichelleVillalobos.com Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

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