The document provides an overview of a class on the future of advertising. It discusses how the structure and culture of advertising agencies has changed over time, with the roles in agencies expanding to include digital skills. It also outlines how advertising is shifting from traditional to digital media as audiences increasingly consume content online. The guest speaker, Scott Litman, then discusses trends in marketing, noting that customers are funding more targeted digital advertising and that relevance and testing are important.
Marketing to the Millennials: Connect & Engage the Younger GenerationLynn Morton
Learn how social media conversations are happening around brands across the globe & how these brands highlight, showcase, respond & inspire their customers. Learn how to listen and navigate through any rough waters.
This is the PowerPoint presentation I developed for the SPAA (Screen Producers Association Australia) Fringe event session titled 'Sponsor Generated Programming' (aka Branded Entertainment' which was held on 23 October 2010 in Sydney, Australia.
Marketing to the Millennials: Connect & Engage the Younger GenerationLynn Morton
Learn how social media conversations are happening around brands across the globe & how these brands highlight, showcase, respond & inspire their customers. Learn how to listen and navigate through any rough waters.
This is the PowerPoint presentation I developed for the SPAA (Screen Producers Association Australia) Fringe event session titled 'Sponsor Generated Programming' (aka Branded Entertainment' which was held on 23 October 2010 in Sydney, Australia.
How to Use Corporate Blogging to Drive Leads and Sales. 2011 Social Media Mas...Shelly Kramer
This was a presentation I did for the Social Media Masters 2011 Conference Series in Kansas City, entitled Corporate Blogging: How to Use Blogging to Drive Leads and Sales.
The presentation provides an overview of the importance of Inbound Marketing, and stats that speak to today's marketers using content marketing strategies to drive brand awareness, traffic, impact SEO and, ultimately attract leads that can be converted to sales.
I also featured in this presentation some of the tools we use at V3 to help analyze data, show us which social media channels are the most effective, and to show us where our traffic is coming from and a host of other data.
Some of our favorite tools are Google Analytics (of course), Get Clicky, Tynt, and Scribe.
When it comes to measuring (or attemptintg to measure) influence, we like to use a combination of PeerIndex, Klout, Twitalyzer and Edelman's TweetLevel to help measure influence and reach.
Does your business want to develop a social media and video strategy but not sure where to start? Industry experts, Jim Gibson & Michael Gier of Online Media Today share easy to understand tips on how to jump start your social media and video campaigns.
Over 100 things a founder(s) needs to know for 2020 2030 - Sponsored BJ Man...Emmanuel Omikunle
Know quickly the things that will impact life and business in this upcoming decade (2020 -2030). It covers many areas. Pick up ebook. OVER 100 THINGS A FOUNDER(S) NEEDS TO KNOW FOR 2020 - 2030 - BJ Mannyst + Founders Under 40™ Group sponsored
A presentation we used at the beginning of the year to brief various clients on key themes for 2009 that they should consider for how to connect with people as they developed their marketing campaigns, which also was part of the inspiration for ideasareawesome.com.
PN London and a team of experts has been analyzing some of the key themes emerging from this year's SXSW.
For more information, please email Philip Honour on philip.honour@porternovelli.co.uk
Member report - Kantar Millward Brown - AdReaction: Engaging Gen X, Y and ZIAB Europe
AdReaction: Engaging Gen X, Y and Z is the first global study to reveal Gen Z’s behaviours, attitudes and responses to advertising to help marketers understand the similarities and differences between the generations and how to effectively engage them.
How the metaverse kills mankind. insights for business & societyEmmanuel Omikunle
Metaverse, the pros & cons. Possible impact to business and society.
“There will be significant wealth created in the web3.0, 3D metaverse, world from: the devices -infrastructure - platforms - virtual products-experiences ,however many governments around the world, institutions will lose control of it once we incorporate advanced A.I, and quantum computing. Simply because only a tiny few will be able to monetize and exploit it for good / evil at scale” - “Manny” of BJ Mannyst
This content is meant to inspire, educate, and warn #founders, #entrepreneurs #marketers , & anyone from #society, #government, NGO, #non-profit to #businesses. There will be a version of the internet that order will be tremendously difficult to maintain. This generation #metaverse may be the one. Visit or pickup eBook for more insights.
Has your business ever received a bad review online?
Are you aware of all of the mentions being made about you and your company online?
Do you want to know how to and be able to respond to remarks being made online both good & bad?
Has your business been posted to a derogatory site such as your business sucks.com?
In business today, you're only as good as your reputation both on and offline. These days it is imperative you monitor and manage what is being said about you online as more than 90% of the public starts to make their daily decisions, from where to eat, where to stay, where to buy, and where to go to from information they find online.
The conversations about you and your business are happening online. Are you taking part?
This is the slideshow you have to view. We'll show you strategies and steps to take to monitor, protect, repair, and recover your online reputation, let us show you how:
The third quarter of 2016 has been a rocket ride in tech M&A, with public markets back to hitting records and a flurry of tech megadeals that have shaken up the tech landscape. What does all this activity mean for your company? With tech M&A volume and valuations both high, you’ll want to understand what’s happening in your sector in order to best prepare your company for whatever comes next. There’s no better way to start that process than to tune in for this 30 minute look at the key deals, trends and valuations for all six technology sectors and 30 subsectors from the tech industry’s premier M&A research team.
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
How to Use Corporate Blogging to Drive Leads and Sales. 2011 Social Media Mas...Shelly Kramer
This was a presentation I did for the Social Media Masters 2011 Conference Series in Kansas City, entitled Corporate Blogging: How to Use Blogging to Drive Leads and Sales.
The presentation provides an overview of the importance of Inbound Marketing, and stats that speak to today's marketers using content marketing strategies to drive brand awareness, traffic, impact SEO and, ultimately attract leads that can be converted to sales.
I also featured in this presentation some of the tools we use at V3 to help analyze data, show us which social media channels are the most effective, and to show us where our traffic is coming from and a host of other data.
Some of our favorite tools are Google Analytics (of course), Get Clicky, Tynt, and Scribe.
When it comes to measuring (or attemptintg to measure) influence, we like to use a combination of PeerIndex, Klout, Twitalyzer and Edelman's TweetLevel to help measure influence and reach.
Does your business want to develop a social media and video strategy but not sure where to start? Industry experts, Jim Gibson & Michael Gier of Online Media Today share easy to understand tips on how to jump start your social media and video campaigns.
Over 100 things a founder(s) needs to know for 2020 2030 - Sponsored BJ Man...Emmanuel Omikunle
Know quickly the things that will impact life and business in this upcoming decade (2020 -2030). It covers many areas. Pick up ebook. OVER 100 THINGS A FOUNDER(S) NEEDS TO KNOW FOR 2020 - 2030 - BJ Mannyst + Founders Under 40™ Group sponsored
A presentation we used at the beginning of the year to brief various clients on key themes for 2009 that they should consider for how to connect with people as they developed their marketing campaigns, which also was part of the inspiration for ideasareawesome.com.
PN London and a team of experts has been analyzing some of the key themes emerging from this year's SXSW.
For more information, please email Philip Honour on philip.honour@porternovelli.co.uk
Member report - Kantar Millward Brown - AdReaction: Engaging Gen X, Y and ZIAB Europe
AdReaction: Engaging Gen X, Y and Z is the first global study to reveal Gen Z’s behaviours, attitudes and responses to advertising to help marketers understand the similarities and differences between the generations and how to effectively engage them.
How the metaverse kills mankind. insights for business & societyEmmanuel Omikunle
Metaverse, the pros & cons. Possible impact to business and society.
“There will be significant wealth created in the web3.0, 3D metaverse, world from: the devices -infrastructure - platforms - virtual products-experiences ,however many governments around the world, institutions will lose control of it once we incorporate advanced A.I, and quantum computing. Simply because only a tiny few will be able to monetize and exploit it for good / evil at scale” - “Manny” of BJ Mannyst
This content is meant to inspire, educate, and warn #founders, #entrepreneurs #marketers , & anyone from #society, #government, NGO, #non-profit to #businesses. There will be a version of the internet that order will be tremendously difficult to maintain. This generation #metaverse may be the one. Visit or pickup eBook for more insights.
Has your business ever received a bad review online?
Are you aware of all of the mentions being made about you and your company online?
Do you want to know how to and be able to respond to remarks being made online both good & bad?
Has your business been posted to a derogatory site such as your business sucks.com?
In business today, you're only as good as your reputation both on and offline. These days it is imperative you monitor and manage what is being said about you online as more than 90% of the public starts to make their daily decisions, from where to eat, where to stay, where to buy, and where to go to from information they find online.
The conversations about you and your business are happening online. Are you taking part?
This is the slideshow you have to view. We'll show you strategies and steps to take to monitor, protect, repair, and recover your online reputation, let us show you how:
The third quarter of 2016 has been a rocket ride in tech M&A, with public markets back to hitting records and a flurry of tech megadeals that have shaken up the tech landscape. What does all this activity mean for your company? With tech M&A volume and valuations both high, you’ll want to understand what’s happening in your sector in order to best prepare your company for whatever comes next. There’s no better way to start that process than to tune in for this 30 minute look at the key deals, trends and valuations for all six technology sectors and 30 subsectors from the tech industry’s premier M&A research team.
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
What is the new digital B2B customer expecting? Acclaimed industry visionary, Mark Thompson, will explore the forces driving change in the B2B customer experience and what companies must do to, not only respond to these forces, but to take a leadership position, to remain competitive today, and to get ahead of the curve for tomorrow.
Excited to be speaking with my partner Michael Lam with #kaydoh about Practical Chatbot Solutions and how to position your marketing efforts now more then ever @ RPM today from 2-3. Special Thanks to Scott Jackson for hosting this Lunch & Learn!
MCAD 2009 - Future of Advertising: session #01 recapTim Brunelle
Here's an edited recap of my in-class presentation for the first session of the "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). Please note the Creative Commons license. Thanks.
Columbia River Customs Brokers and Forwarders Association PresentationScott Case
On October 24, 2013, this presentation was given to the Columbia River Customs Brokers and Forwarders Association about the importance of social media for logistics companies.
The presentation gave the attendees an introduction to the concept of branding, the importance of maintaining communication with customers and prospects and promoting thought leaders within their companies.
It also speaks to the importance of good web design, how to use social media services to promote their company and ways to advertise online to their targeted audiences.
Similar to MCAD 2009 - Future of Advertising: session #03 recap (Feb 9) (20)
Greater Dayton AdFed - May 2010 - Curating the Future presentationTim Brunelle
Here's the on-screen portion of the presentation I gave to the Greater Dayton, OH AdFed on May 6, 2010. "Curating the future" speaks to how and why marketers need to evolve, with specific emphasis on curating content from empowered consumers. Many of the images and words are clickable, so hover over to reveal links. Please note I do not hold rights or copyright to many of the images--please click on the attribution links or the images themselves to reveal their source and authors. The original presentation lasted 45 minutes. And enjoy!
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The Story of You (if you're majoring in advertising and marketing at St. Thom...Tim Brunelle
This is a presentation I gave to the members of the AMA Student Ad Club chapter at St Thomas University in St. Paul, MN. They served chicken wings, which was really nice.
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This is the presentation Greg Swan and I used to facilitate "The Brand of You in the Digital Age" event on July 9, 2009 for the Minnesota branch of the American Marketing Association. The event was co-sponsored by MIMA.
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Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
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http://sandymillin.wordpress.com/iateflwebinar2024
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This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
1. The Future of Advertising
Class #ADV 3041-01 | Spring 2009 | Mondays 1-6pm | Rm 416
Instructor: Tim Brunelle
SESSION #03—FEBRUARY 9, 2009
EVOLUTION OF ADVERTISING AND THE ROLES IN THE AD AGENCY
Creative Commons Attribution & Non-Commercial License
2. Today:
1. Brief history of advertising + the ad
agency and various roles inside it
2. Siesmic shifts + panic = opportunity
BREAK
3. Guest speaker: Scott Litman (Magnet360)
BREAK
4. Guest speaker: Alan Wolk (Creative
Strategist, The Toad Stool Consultancy NYC)
5. Assignment #1 discussion
Next steps
15. “ These guys all live as
perpetual teenagers.
They’re all hanging
around, goofing off.
It’s like college. ‘Trust
Me’ is kind of about
the death of
[advertising] and the
old ways dying out,
how TiVo and the
Internet are
destroying the way
these guys do things.”
—Eric McCormack
http://featuresblogs.chicagotribune.com/entertainment_tv/2009/01/eric-mccormack-tom-cavanagh-trust-me.html
17. “The truth of the matter is ... much of the
ad world is still out of step with reality.
These arguments about ‘the work’ betray a
cultural problem. It’s like the finance guys
still thinking it’s OK to buy corporate jets
and give out billions in bonuses. They don’t
get it. Times have changed.”
— Brian Morrissey
21. You’re entering the ad industry at a time of
vast cultural and institutional change, not
unlike 1960. Once again, long held beliefs,
processes and traditions are being proven
ineffective, too expensive and wrong—and
it hurts. The evidence is in the comments.
In the chaos there is opportunity.
36. Guest speaker: Alan Wolk
http://alanwolk.com
*Check out Alan’s presentation on
Slideshare.net/AlanWolk
37. Assignment #1
“Rethink your current portfolio and put it
entirely online.”
DUE: Monday, February 23
+ Be “Always in beta”
+ Use at least two of any tool/system you
want (flickr, YouTube, Extendr, Tumblr, etc.)
+ Include name, title, bio, contact info, tags,
descriptions, links. (Spell check!)
+ Customize as you see fit
+ Have a friend click through it for you
38. Monday, February 16:
“Building blocks: Paid Search + Online ads”
1. Guest speaker: Nina Hale [dot] com
2. Guest speaker: Jennifer Iwanicki
(BannerPalooza.com)
usefullunacy.typepad.com
tim_brunelle@mcad.edu