Yelp is a social media platform where users can write crowd-sourced reviews about local businesses. It started in 2004 and allows both individuals and small businesses to participate. Yelp has grown significantly over time and now receives over 135 million unique visitors per month. It provides APIs and open data sets to allow researchers to analyze user reviews and behaviors. Common areas of academic research involve recommendation systems, sentiment analysis, and understanding trends using the large amount of data available on Yelp.
A thorough research was conducted to diagnose the Restaurant Booking Apps Space in India.
The App features were dissected and evaluated on the basis of App functionality, usability, content and experience.
Tech Company Success Stories in Japan – Digital Marketing Case StudiesNanako Aramaki
Curious to see what successful tech companies are doing to promote their businesses online in Japan? With the recent announcement of the UK-Japan free trade agreement, British tech companies – particularly in the fintech sector – will see great opportunities for market entry to Japan. Join TAMLO and SoftBank Telecom Europe for this free webinar where they will present several case studies of software and fintech companies.
Adwords And PPC Proposal Template PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Adwords And PPC Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2WP2y7C
App Store Optimization - 2020 Ultimate Guide for Google Play Store ASOTheTool - ASO Tool
ASO, or App Store Optimization, is the process of optimizing mobile apps and games to maximize the visibility and improve the conversion rate to install. It is sometimes called an “App Store SEO” because of its similarity with Search Engine Optimization, but technically, ASO is not only about visibility in search, but also about conversion rate optimization.
It's important to remark that ASO is not "SEO". SEO for Google Play exists, but although it's related to ASO, it's not the same thing.
Are you launching your first app on Google Play Store? Are you choosing your first ASO keywords? Sure you have a lot of questions and, maybe, need some help. Our play store optimization guide will show you what to do and how to do it. Let's start!
There are currently more than 5,3 million mobile applications on the biggest stores: Apple App Store and Google Play. The stores keep on growing exponentially and getting more competitive, so achieving a good visibility on the stores has become the biggest challenge for developers and marketers.
App Store Optimization is an essential strategy for mobile iOS & Android businesses, and a great solution to maximize visibility, improve search rankings, increase the conversion rate and drive more organic installs.
The App Store Optimization strategy consists of 3 main processes:
- Market Research & Keyword Optimization
- Google Play Store optimization & A/B testing
- Tracking / monitoring… and repeating the whole process :)
What do you think of our ultimate 2020 Google Play ASO guide? Tell us in the comments!
A thorough research was conducted to diagnose the Restaurant Booking Apps Space in India.
The App features were dissected and evaluated on the basis of App functionality, usability, content and experience.
Tech Company Success Stories in Japan – Digital Marketing Case StudiesNanako Aramaki
Curious to see what successful tech companies are doing to promote their businesses online in Japan? With the recent announcement of the UK-Japan free trade agreement, British tech companies – particularly in the fintech sector – will see great opportunities for market entry to Japan. Join TAMLO and SoftBank Telecom Europe for this free webinar where they will present several case studies of software and fintech companies.
Adwords And PPC Proposal Template PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Adwords And PPC Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2WP2y7C
App Store Optimization - 2020 Ultimate Guide for Google Play Store ASOTheTool - ASO Tool
ASO, or App Store Optimization, is the process of optimizing mobile apps and games to maximize the visibility and improve the conversion rate to install. It is sometimes called an “App Store SEO” because of its similarity with Search Engine Optimization, but technically, ASO is not only about visibility in search, but also about conversion rate optimization.
It's important to remark that ASO is not "SEO". SEO for Google Play exists, but although it's related to ASO, it's not the same thing.
Are you launching your first app on Google Play Store? Are you choosing your first ASO keywords? Sure you have a lot of questions and, maybe, need some help. Our play store optimization guide will show you what to do and how to do it. Let's start!
There are currently more than 5,3 million mobile applications on the biggest stores: Apple App Store and Google Play. The stores keep on growing exponentially and getting more competitive, so achieving a good visibility on the stores has become the biggest challenge for developers and marketers.
App Store Optimization is an essential strategy for mobile iOS & Android businesses, and a great solution to maximize visibility, improve search rankings, increase the conversion rate and drive more organic installs.
The App Store Optimization strategy consists of 3 main processes:
- Market Research & Keyword Optimization
- Google Play Store optimization & A/B testing
- Tracking / monitoring… and repeating the whole process :)
What do you think of our ultimate 2020 Google Play ASO guide? Tell us in the comments!
Competitive Research for Uber Eats- Digital MarketingSbPatan
This is a presentation on the digital strategy of Uber eats and how it can improve it and some suggestions. This is a group presentation made by other two people.
To prepare a business plan for your mobile app we have created this dating app business plan template to help you kick start your business plan right away instead of spending their productive time writing it from scratch. A Dating app is not a new concept and you’re already investing time and energy in planning your business. so there’s no need to reinvent the wheel when it comes to writing your business plan. Instead, use our dating app business plan example and just fill or change the required information. Our dating app business plan example covers all the sections that an investor will be looking for in your business plan. We have included an example text about how and what to write in each section.
Travel and Tourism - Company Presentation by Oliver Dlouhý, CEO of Kiwi.com at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.
New Mobile App Development PowerPoint Presentation Slides SlideTeam
Select our content ready New Mobile App Development Powerpoint Presentation Slides to focus on enterprise mobile app strategy. The mobile app design PowerPoint complete deck covers professional slides such as product/service overview, key statistics, understand the company’s overall strategy dependencies & competitors, , executive summary, mission vision value, target for the next business quarter, establish a value proposition, strategic objectives to be achieved, understanding competitive landscape, product feature comparison, current customer journey, mobile is a touchpoint and not a platform, elevator pitch idea that will drive mobile strategy , mobile strategy roadmap, resources needed for execution, budget required for implementing strategy, enterprise mobility stack, enterprise mobility stack, define the single product/app strategy, choose the right product strategy, product/service positioning, target audience, key business metrics dashboard, app metrics dashboard, hybrid vs. native application, determine the first platform, in-house application cost, marketing strategy with a flow marketing process, tactics, lead generation activities, lead generation funnel, etc. Download this mobile marketing presentation deck to showcase marketing budget, product management, and implementation plan. Get a balanced feel with our New Mobile App Development Powerpoint Presentation Slides. They engender a lot of harmony.
Uber for business imc final presentationJorge Tatto
Despite the advantages offered by Uber for Business, it has faltered in its adoption. Uber approached us to help them with the following specific problems that are addressed in this report:
• Low awareness of Uber for Business service amongst business community
• Adoption resistance due to constant media attention
• Dormant accounts, low activity after signup
• Incomplete employee account activation
In terms of results, we were given a few objectives to cover by Uber that will be addressed with our integrated marketing communications strategy:
• Improve signups of businesses on a per week basis
• Encourage dormant accounts to be active and increase the average rides per active account per week
SEO Sales Presentation for Small BusinessesRich C. L.
An SEO sales presentation for small businesses, to increase lead generation and digital marketing efforts. PowerPoint show includes: history, SEO services, methodology, client results and testimonials, and a call-to-action. If you're looking to benefit from SEO services, feel free to reach me at the number in the presentation. Thanks, and add a like!
PPC Service Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a PPC Service Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3kEmCnW
Online Book Store Project Presentation by Moin Khan & Sejda E JannatSejdaEJannat
The main objective of the project is to create an online book store that allows users to search and purchase a book based on title and category. The selected books are displayed in a tabular format and the user can order their books online and payment is done through cash on delivery. The administrator will have additional functionalities when compared to the common user.
Slide dari sesi Roundtable Disscussion : "Bagaimana membuat pitch deck yang menarik perhatian investor?"
Credit to : Kevin Darmawan, Managing Partner Coffee Ventures
This what is Email Marketing? video by simplilearn Aims to educate us about exactly what Email marketing is and how to create email campaigns using Mailchimps Email marketing Services. In this Email marketing Tutorial 2023, We are introduced with one of the best email marketing tool i.e.,Mailchimp. Mailchimp is a great tool that helps companies in creating Email campaign and how to track its performance. We are gonna learn all the uses of Email marketing. we will talk about types of email. We will wrap up this What is Email Marketing? video with Pros & Cons and Faqs on Email marketing.
The Following Topics will be discuss in this video
👉 00:00 What is Email Marketing?
👉 01:28 What is Email Marketing?
👉 03:57 Uses of Email Marketing
👉 04:23 Types of Emails
👉 04:57 Email Marketing Strategy
👉 06:00 How to create an Email list?
👉 09:17 Mailchimp Email Marketing Services
👉 45:19 Pros and Cons
👉 47:52 FAQs
❓ What is Email Marketing?
Email marketing is a potent marketing channel that uses email to advertise the goods or services your company offers. Email marketing is a type of direct marketing as well as digital marketing. By incorporating it into your marketing automation initiatives, it can assist in informing your clients about your most recent products or offers. Through various forms of marketing emails, it can also be extremely important in your overall marketing strategy for lead generation, brand awareness, relationship building, and customer engagement in between purchases.
❓ What are the Types of Email Marketing?
There are various types of marketing email available such as:
⏩ Welcome Email
⏩ Newsletter Email
⏩ Lead Nurturing Email
⏩ Confirmed Email
⏩ Dedicated Email
⏩ Invite Email
⏩ Promotional Email
⏩ Survey Email
🔥 Enroll for Free Digital Marketing Course & Get Your Completion Certificate: https://www.simplilearn.com/learn-dig...
🔥 Boost your career with Simplilearn's Post Graduate Program in Digital Marketing Program: https://www.simplilearn.com/pgp-digit...
✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the Email Marketing training videos: https://youtube.com/playlist?list=PLE...
⏩ Check out the Digital Marketing training videos: https://youtube.com/playlist?list=PLE...
#EmailMarketing #EmailMarketingTutorial #LearnEmailMarketing #EmailMarketing2023 #MailChimp #MailChimpTutorial #MailChimpEmailMarketing #EmailMarketingSoftware #MailChimpTutorial2023 #DigitalMarketing #Marketing #FreeTools #Beginners #Simplilearn
🔥 Watch Top Trending Videos From Simplilearn:
⏩ Top 10 Programming Languages in 2023: https://youtu.be/Q2u3llawnvc
⏩ Top 10 Certifications for 2023: https://youtu.be/S6yadRofCsM
⏩ Top 10 Highest Paying Jobs in 2023: https://youtu.be/9tL1m9MXaXQ
⏩ Top 10 Dying Programming Languages 2023: https://youtu.be/51mUwZ6J2D4
⏩ Top 10 Technologies to Learn in 2023: https://youtu.be/jTX8MSw0Ufw
About Post Graduate Program in Digital Marketing
Investor Pitch Deck for Raising Funds. Veteran Owned Small Business that provides auto repairs at customers' location. Mobile Mechanics. Our mechanics bring the repair shop to your location.
From helping restaurants grow and run their businesses, to enabling diners to discover and book the perfect table every time they dine, OpenTable’s story is one of connection—among diners, restaurants, and their communities. Through its mobile app and online reservation system, each month Open Table manages an astounding 16 million reservations for 32,000 restaurants—generating over 450,000 customer reviews.
Join us to learn how Scott Jampol, SVP of Marketing, leverages Marketing Cloud to ensure an appetizing experience each and every time. You’ll hear how diner profiles and recommendations enable 1:1 personalization for emails, SMS, and push notifications, and how user generated content empowers social connections.
Competitive Research for Uber Eats- Digital MarketingSbPatan
This is a presentation on the digital strategy of Uber eats and how it can improve it and some suggestions. This is a group presentation made by other two people.
To prepare a business plan for your mobile app we have created this dating app business plan template to help you kick start your business plan right away instead of spending their productive time writing it from scratch. A Dating app is not a new concept and you’re already investing time and energy in planning your business. so there’s no need to reinvent the wheel when it comes to writing your business plan. Instead, use our dating app business plan example and just fill or change the required information. Our dating app business plan example covers all the sections that an investor will be looking for in your business plan. We have included an example text about how and what to write in each section.
Travel and Tourism - Company Presentation by Oliver Dlouhý, CEO of Kiwi.com at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.
New Mobile App Development PowerPoint Presentation Slides SlideTeam
Select our content ready New Mobile App Development Powerpoint Presentation Slides to focus on enterprise mobile app strategy. The mobile app design PowerPoint complete deck covers professional slides such as product/service overview, key statistics, understand the company’s overall strategy dependencies & competitors, , executive summary, mission vision value, target for the next business quarter, establish a value proposition, strategic objectives to be achieved, understanding competitive landscape, product feature comparison, current customer journey, mobile is a touchpoint and not a platform, elevator pitch idea that will drive mobile strategy , mobile strategy roadmap, resources needed for execution, budget required for implementing strategy, enterprise mobility stack, enterprise mobility stack, define the single product/app strategy, choose the right product strategy, product/service positioning, target audience, key business metrics dashboard, app metrics dashboard, hybrid vs. native application, determine the first platform, in-house application cost, marketing strategy with a flow marketing process, tactics, lead generation activities, lead generation funnel, etc. Download this mobile marketing presentation deck to showcase marketing budget, product management, and implementation plan. Get a balanced feel with our New Mobile App Development Powerpoint Presentation Slides. They engender a lot of harmony.
Uber for business imc final presentationJorge Tatto
Despite the advantages offered by Uber for Business, it has faltered in its adoption. Uber approached us to help them with the following specific problems that are addressed in this report:
• Low awareness of Uber for Business service amongst business community
• Adoption resistance due to constant media attention
• Dormant accounts, low activity after signup
• Incomplete employee account activation
In terms of results, we were given a few objectives to cover by Uber that will be addressed with our integrated marketing communications strategy:
• Improve signups of businesses on a per week basis
• Encourage dormant accounts to be active and increase the average rides per active account per week
SEO Sales Presentation for Small BusinessesRich C. L.
An SEO sales presentation for small businesses, to increase lead generation and digital marketing efforts. PowerPoint show includes: history, SEO services, methodology, client results and testimonials, and a call-to-action. If you're looking to benefit from SEO services, feel free to reach me at the number in the presentation. Thanks, and add a like!
PPC Service Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a PPC Service Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3kEmCnW
Online Book Store Project Presentation by Moin Khan & Sejda E JannatSejdaEJannat
The main objective of the project is to create an online book store that allows users to search and purchase a book based on title and category. The selected books are displayed in a tabular format and the user can order their books online and payment is done through cash on delivery. The administrator will have additional functionalities when compared to the common user.
Slide dari sesi Roundtable Disscussion : "Bagaimana membuat pitch deck yang menarik perhatian investor?"
Credit to : Kevin Darmawan, Managing Partner Coffee Ventures
This what is Email Marketing? video by simplilearn Aims to educate us about exactly what Email marketing is and how to create email campaigns using Mailchimps Email marketing Services. In this Email marketing Tutorial 2023, We are introduced with one of the best email marketing tool i.e.,Mailchimp. Mailchimp is a great tool that helps companies in creating Email campaign and how to track its performance. We are gonna learn all the uses of Email marketing. we will talk about types of email. We will wrap up this What is Email Marketing? video with Pros & Cons and Faqs on Email marketing.
The Following Topics will be discuss in this video
👉 00:00 What is Email Marketing?
👉 01:28 What is Email Marketing?
👉 03:57 Uses of Email Marketing
👉 04:23 Types of Emails
👉 04:57 Email Marketing Strategy
👉 06:00 How to create an Email list?
👉 09:17 Mailchimp Email Marketing Services
👉 45:19 Pros and Cons
👉 47:52 FAQs
❓ What is Email Marketing?
Email marketing is a potent marketing channel that uses email to advertise the goods or services your company offers. Email marketing is a type of direct marketing as well as digital marketing. By incorporating it into your marketing automation initiatives, it can assist in informing your clients about your most recent products or offers. Through various forms of marketing emails, it can also be extremely important in your overall marketing strategy for lead generation, brand awareness, relationship building, and customer engagement in between purchases.
❓ What are the Types of Email Marketing?
There are various types of marketing email available such as:
⏩ Welcome Email
⏩ Newsletter Email
⏩ Lead Nurturing Email
⏩ Confirmed Email
⏩ Dedicated Email
⏩ Invite Email
⏩ Promotional Email
⏩ Survey Email
🔥 Enroll for Free Digital Marketing Course & Get Your Completion Certificate: https://www.simplilearn.com/learn-dig...
🔥 Boost your career with Simplilearn's Post Graduate Program in Digital Marketing Program: https://www.simplilearn.com/pgp-digit...
✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the Email Marketing training videos: https://youtube.com/playlist?list=PLE...
⏩ Check out the Digital Marketing training videos: https://youtube.com/playlist?list=PLE...
#EmailMarketing #EmailMarketingTutorial #LearnEmailMarketing #EmailMarketing2023 #MailChimp #MailChimpTutorial #MailChimpEmailMarketing #EmailMarketingSoftware #MailChimpTutorial2023 #DigitalMarketing #Marketing #FreeTools #Beginners #Simplilearn
🔥 Watch Top Trending Videos From Simplilearn:
⏩ Top 10 Programming Languages in 2023: https://youtu.be/Q2u3llawnvc
⏩ Top 10 Certifications for 2023: https://youtu.be/S6yadRofCsM
⏩ Top 10 Highest Paying Jobs in 2023: https://youtu.be/9tL1m9MXaXQ
⏩ Top 10 Dying Programming Languages 2023: https://youtu.be/51mUwZ6J2D4
⏩ Top 10 Technologies to Learn in 2023: https://youtu.be/jTX8MSw0Ufw
About Post Graduate Program in Digital Marketing
Investor Pitch Deck for Raising Funds. Veteran Owned Small Business that provides auto repairs at customers' location. Mobile Mechanics. Our mechanics bring the repair shop to your location.
From helping restaurants grow and run their businesses, to enabling diners to discover and book the perfect table every time they dine, OpenTable’s story is one of connection—among diners, restaurants, and their communities. Through its mobile app and online reservation system, each month Open Table manages an astounding 16 million reservations for 32,000 restaurants—generating over 450,000 customer reviews.
Join us to learn how Scott Jampol, SVP of Marketing, leverages Marketing Cloud to ensure an appetizing experience each and every time. You’ll hear how diner profiles and recommendations enable 1:1 personalization for emails, SMS, and push notifications, and how user generated content empowers social connections.
With co-hosts Yelp, we hosted a fantastic webinar called "Mobile Trends, Online Reviews & More: Attract Today's Renter," with presenter Darnell Holloway, Head of Business Outreach at Yelp. Attendees learned some key information about today’s online trends, how to boost your mobile presence and other important concepts for attracting the modern renter.
iOS 11: Key Things to Know + How to Prepare Your AppApptentive
Do you have questions about how Apple's iOS 11 affects your App Store ratings? We have answers!
We cover:
- An overview of Apple’s new ratings prompt and in-app feedback options
- What to think about and measure now that Apple will limit their ratings prompts to only three times per year
- Insight into how your efforts to activate evangelists are working and advice on how to refine outreach
- Details about Apptentive's latest iOS SDK (we’ve got you covered on all things iOS 11)
- Walk through Apptentive’s improved new Dashboard with tips on how to use the insights to improve the customer experience
Three Ways Fast Human Insight is Revolutionizing Marketing UserTesting
The time pressure on marketers is relentless. You need to be sure your projects resonate with customers, but often you don't have time for conventional market research studies. Many marketers are using fast user studies to validate their ideas in a few hours. The studies eliminate guesswork, and they give persuasive videos of customer reactions to help educate the company.
In this free webinar, Michael Mace, UserTesting's VP of Product Marketing, will describe how fast human insight is revolutionizing agile marketing. Find out how marketing teams are using human insight to perfect their customer experience in real time.
You'll learn how marketing teams:
Get customer reactions to messages and content in just hours
Quickly explore customer lifestyles and attitudes
Understand and perfect the customer journey
Including sample videos and real-world usage examples, this webinar will teach you everything you need to start applying fast human insight to your daily marketing decisions.
How to get to the top of google's local search resultsHealthcare Success
Why do some practices and hospitals fail to rise to the top of Google's search results, while others seem to have a stronghold on the coveted number one spot? During this 60 minute presentation you'll discover how the most successful practices and hospitals are able to get to the top of Google's local search results.
This presentation goes over the basics on PPC, a SERP (Search Engine Results Page), explores what is PPC Good for, touches on Adwords Extensions, Local, the Future of search, and ends with a few unique PPC Executions.
Introduction to Lean Startup leading up to a 3-hour workshop. Presented by me at EFYI (European Forum for Young Innovators) 2016, conference organized by Poland Innovative (Polska Innowacyjna).
SoMeT14AU presentation that took place in July 2014 in Barossa, South Australia
About SoMeT = A new model for destination marketing. SoMeT is a program that gathers the top destination marketers from around the globe. SoMeT conferences take place three times a year in Europe, Australia, and United States.
Follow SoMeT on Twitter: https://twitter.com/SoMeTourism
Like SoMeT on Facebook: https://www.facebook.com/SoMeTourism
Learn about where the next SoMeT global conference is taking place http://www.sometourism.com/
Marketing plan for a hypothetical local discovery app: Places.
The presentation was created by Vibhor Dubey during a marketing internship under Prof. Sameer Mathur, IIM Lucknow.
In this paper, we present an analysis of features influencing Yelp's proprietary review filtering algorithm. Classifying or misclassifying reviews as recommended or non-recommended affects average ratings, consumer decisions, and ultimately, business revenue. Our analysis involves systematically sampling and scraping Yelp restaurant reviews. Features are extracted from review metadata and engineered from metrics and scores generated using text classifiers and sentiment analysis. The coefficients of a multivariate logistic regression model were interpreted as quantifications of the relative importance of features in classifying reviews as recommended or non-recommended. The model classified review recommendations with an accuracy of 78%. We found that reviews were most likely to be recommended when conveying an overall positive message written in a few moderately complex sentences expressing substantive detail with an informative range of varied sentiment. Other factors relating to patterns and frequency of platform use also bear strongly on review recommendations. Though not without important ethical implications, the findings are logically consistent with Yelp’s efforts to facilitate, inform, and empower consumer decisions.
My slides from the recent Colchester Digital virtual Meetup where I discussed sentiment analysis, how it can be used for SEO, PR, reputation management and more and how you can perform it yourself for free using Google Sheets.
How to Best Research Your Problem Area & Product by fmr eBay PMProduct School
Main takeaways:
- A true understanding of a problem area comes from a mix of qualitative and quantitative data
- Researching a problem and product expands beyond the user interview; it also includes competitive analysis, product analytics, and stakeholder interviews
- Comparing to other products does not have to be limited to direct competitors, but it can also include research on products that accomplish a specific job very well. This can create inspiration and ideas for your product
How to get millions of app downloads for free? App Store Optimization, Viral Marketing or Paid Acquisition? This are the slide from the meetup at Startup House. If you have not attended you can reach out to me to get more insights: https://www.linkedin.com/in/christianpuricelli/
Marketing plan for an android app, Yelp+ which is the adaptation on American app Yelp, for the Indian market. This GTM was prepared for the "Marketing Management" internship under Dr. Sameer Mathur, Indian Institute of Management, Lucknow.
Hire Smart: Why Your Recruiting Process Can Make or Break Your Business (Prop...AppFolio
With co-hosts NAA, we hosted a fantastic webinar called "Hire Smart: Why Your Recruiting Process Can Make or Break Your Business," with presenter Bill Nye, Senior Vice President - Marketing for RLL. He covered best practices for property managers to modernize their recruiting process and attract desirable candidates - flip through the slides to learn even more.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2. Introduction
● What is Yelp?
● Story of Yelp
● Users and Businesses on Yelp
● Growth of Yelp
● Yelp Fusion API
● Yelp OpenSource
● Yelp DataSet
● Research on Yelp Data
yelp
3. What is Yelp?
● Yelp is a social platform which publishes crowd-sourced reviews about small businesses.
● It also provides Online reservation service- Yelp Reservations
● Hosted on website ( Yelp.com) and Yelp mobile App
● Headquartered in San Francisco, California.
● Listed on the NYSE as Yelp Inc (Price: $45.98)
● Valuation: US$ 5 Billion
● Annual Revenue: US$ 713 Million
yelp
4. Story of Yelp
● Founded in 2004 by Jeremy Stoppelman(CEO) and Russel Simmons( Former CTO)
● Idea: Stoppelman was inspired to launch Yelp after being sick.
Stoppelman- “I got sick and needed to see a doctor. Back then there was very little information on
the Internet; it was frustrating. We realized the best way to find a doctor, or other services, was by
word of mouth.”
● Initial idea for Yelp was an email-based referral network
● Observation which changed Yelp forever
“People were writing unsolicited reviews of their favorite businesses just for fun.”
yelp
5. Users
● Everyday Individuals
○ Individual users rate and review
products and service from small
businesses they have visited
○ People using Yelp trust others reviews,
as they are written by real people they
can relate to
○ Reviews allow a person to find the
best product or service
● Small Business Owners
○ Small Business owners can claim a Yelp
Business page which allows them to view
statistics including page views and
customers leads generated by Yelp.
○ Small Businesses can also join the Yelp
Ads Program which helps drive more
leads and revenue for your business.
Targeted ads can be placed anywhere on
the Yelp website where it makes sense to
do so.
yelp
● What we know about Yelp Users?
○ 53.7% are female, 46.3% are male
○ The 25-35 year old age bracket are most common users at 24.9%
○ 89 percent of customers make a purchase within one week of visiting Yelp.
6. Businesses on Yelp
Businesses that can be reviewed on Yelp:
● Restaurants, Nightlife/Bars
● Shopping/retail
● Beauty and Spa
● Automotive Services
● Local Services
● Home Services
● Financial Services
● Health and Medical Services Hotels and
Travel Education
● Real Estate And More...
Trivia: Largest category of reviewed business
on Yelp? Restaurants? No!
It’s: shopping/retail
yelp
7. Yelp Growth
● October 12, 2004 : first review submitted to Yelp
● Summer,2006: One million User Visits per month
● May 5, 2007 : One millionth review
● May 2008: 10 million unique visitors every month.
● 2009 : Services launched in Canada, the U.K. and Ireland.
● December 2009: Offers from Google and Yahoo for 1 billion US$
● October 2011: Siri uses Yelp data for restaurant search
● November 2011: Initial Public Offering(IPO)
● By 2011 : 65 million unique visitors per month
● As of 2016, Yelp.com had
○ 135 million unique visitors per month
○ 95 million reviews per month
○ Till date 2.8 million Businesses, 135 million reviews
● Yelp is in 27 countries worldwide.
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8. Yelp Fusion API
● Yelp provides a HTTP based API.
● Yelp-python: A Python wrapper for the Yelp API( only works with older version of Yelp API
v2)
Fusion API can be used to
● Make a geographically-oriented search
● Sort results by the best match for the query, highest ratings, or distance
● Limit results to those businesses offering a Yelp Deal, and display information about the
deal like the title, savings, and purchase URL
● Identify and display whether a business has been claimed on Yelp.com
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9. Yelp API- Authentication
● Yelp uses OAuth 1.0a for authenticating API requests
● These parameters must be passed in the HTTP (Authorization) header as URL query keys
or in the POST data.
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10. Different Functionalities in Fusion API
Search API:
● Search for local businesses using
○ Geographical Location ( similar
to twitter )
○ Category
○ Radius
● Limit: 40 results per search
Business API:
● Lookup business information by id.
● Returns 2 reviews for the business
Phone Search API:
● Search for businesses by phone number
● Calls to API should be made through Http GET Method.
● API Rate Limiting: By default, a client is limited to 25,000 API calls per 24 hours
● Yelp also provides GraphQL (query language) for API.
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11. Yelp Opensource
● Yelps loves open source and has been giving back to open source community by open
sourcing internally developed projects.
● Some popular Open Source projects from Yelp
○ paasta - An open, distributed platform as a service
○ elastalert - Easy & Flexible Alerting With ElasticSearch
○ osxcollector - A forensic evidence collection & analysis toolkit for OS X
○ dockersh - A shell which places users into individual docker containers
● Yelp has open sourced 79 projects till date.
● Github Page: https://yelp.github.io/
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12. Yelp Dataset Challenge
● Conduct research and analysis using Yelp’s datasets and share the findings with Yelp
● 2 datasets and 1 database
○ Yelp Photos dataset
○ Yelp Reviews dataset
○ Yelp Local Graph
● 10 best works given $5000 each. Additional $1000 if the research is published
● Currently, Round 10 of dataset challenge
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13. Yelp Dataset Challenge - Yelp Reviews
● 5 million reviews and ratings from 1.1 million users on 150,000 businesses
● 1.2 million business attributes like hours, parking, availability, ambience
● What is Yelp looking for?
○ Infer sentiment towards the business
○ Infer business attributes (what the customer should expect): Eg: ambience (casual,
hippy), good for (lunch, dinner).
○ Understand user interests
● Highly used for sentiment analysis and recommendation systems
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14. Yelp Dataset Challenge - Yelp Photos
Yelp Photos
● 200,000 photos with their captions and labels
● What is Yelp looking for?
○ Photo classification: Eg: Identify food in the the photos.
○ Is the photo beautiful or not?
○ Infer business attributes from user-submitted photos
Yelp Local Graph
● Database of local businesses, business categories, reviews and users
● What is Yelp looking for?
○ Understand trends and how they start
○ Usage patterns
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15. Academic Research
● Recommendation systems
● Sentiment Analysis
● Social networks
● Opinion Mining
Majority of the research is done with Yelp reviews dataset
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16. Hidden Factors and Hidden Topics: Understanding Rating Dimensions with Review Text
● By researchers of Stanford
● Understand the tastes of users as well as the product properties to predict user rating
● Eg: To predict if a user will like Harry Potter, we need to identify that the book belongs to
fantasy genre as well as the user’s interest in fantasy
● “Hidden Factors as Topics” model: Variant to LDA which learns rating parameters (product
properties) and review parameters (topics discussed in the review) together.
● Understands user interests, discovers clean genres and identifies impactful reviews
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17. Bridging Collaborative Filtering and Semi-Supervised Learning: A Neural Approach for
POI Recommendation
● By researchers of UIUC
● Point of interest / location recommendation
● Challenges:
○ Data Scarcity : Eg: Check-in info is
scarce
○ Various context: Users preference is
based on dynamic factors. Eg: location,
time
● Semi-supervised learning with heterogeneous
context graphs
● Neural networks to jointly learn user context,
POI context and user-POI interactions
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18. Aspect Based Recommendations: Recommending Items with the Most Valuable
Aspects Based on User Reviews
● By researchers of NYU
● Aspect based sentiment analysis: “Food is good but service is so bad”
● Identifies valuable aspects of product and predicts not just the overall sentiment but also the
sentiment towards each aspect.
● Sentiment Utility Logistic Model (SULM): Logistic regression model to predict the rating of
the review along with impact of each aspect towards overall rating.
● Objective function:
● Training using Stochastic Gradient Descent
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19. Survival Analysis for Modeling Critical
Events that Communities May Undergo
in Dynamic Social Networks
● By researchers of UIUC
● Model prominent location of
users using Gaussian mixture
models
● Identify topical authority using
user-specific features (reviews,
friends, categories for which
reviews are posted)
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● By researchers of University of
Quebec
● Survival analysis: Analyze duration of
time until event happens. Eg:
Remission duration of a disease
● Critical events for communities in
social network (expand, merge, split,
constant)
● Predict the next critical event based on
how the communities in the networks
changes temporally
● Used user network of Yelp
Finding local experts from Yelp