Why do some practices and hospitals fail to rise to the top of Google's search results, while others seem to have a stronghold on the coveted number one spot? During this 60 minute presentation you'll discover how the most successful practices and hospitals are able to get to the top of Google's local search results.

1. How to Get to the Top of
Google's Local Search Results
"Copyright 2014, Healthcare Success Strategies. All Rights Reserved."

2. Stewart Gandolf,
CEO and Co-Founder
● National speaker to thousands of healthcare clients across North America
● Over 18 years experience consulting for healthcare providers and
corporations
● Speaker at numerous professional meetings, including Cleveland Clinic,
American Academy of Facial Plastic and Reconstructive Surgeons,
American Association of Orthopedic Executives, Pri-Med, Mentor
Corporation and Lumenis Corporation
● Author and expert resource for the Wall Street Journal, Medical
Economics, Dental Economics, Optometric Management and Physicians
Practice magazines

3. Kathy Gaughran,
Senior Marketing Strategist
● Twenty years of healthcare marketing experience
● Created successful marketing plans and campaigns for all types of
healthcare marketing professions and specialties
● Speaker at many seminars and conferences nationwide
● Author of numerous articles on healthcare marketing
● Former Marketing Director for Syneron, Brilliant Blue and others

4. Steven Jacobs,
SEO Analyst and Manager
● Oversees long term SEO strategy
● Helping healthcare practices and hospitals rank in search results
● Specializes in staying on the cutting edge of a constantly changing industry
● Develop SEO strategies to build an audience, increase website traffic and generate qualified
leads that yield long term success.
Aside from healthcare online marketing strategies, Steven also runs one of the Top 100 Most
Influential Music Publications in the World. His website currently receives more than 750,000 visitors
each month.

5. Frequently Used Words
“The Carousel”“Online Directories” “NAP”
● Name (Business)
● Address
● Phone Number
“Citation”
A citation is any mention of your business out on the web,
with or without a link. It can come in various forms:
● Company Name, by itself.
● Company name & phone number.
● Company name, phone number, & address.

6. Internet Usage Statistics
● 100 billion searches per month
● 33 million searches each day
● 70% of appointments that come from the
internet, start with search engines
● Online search for health information is the
3rd most popular online activity (email and
search engines are #1 & #2)

7. Healthcare Local SEO Statistics
● Healthcare is one of the Top 5 Local Search categories on
the Internet
● Local SEO influences over $280 billion for healthcare
each year
● 30 billion mobile searches a year, 12 billion are local

8. Local Search History
● Back in 2012, Google put local results at the forefront of search
● Local Directories make up 50% of the local search market

9. What does
Local SEO
look like?
7 Pack

10. Most Common Errors In Local SEO
● Over 50% of online listings have errors
● 49% of practices never update their local listings
o Moved location
o Update pictures
o Changed phone number

11. So why are there so many errors?
...It’s confusing

12. Errors on Local Listings Lead To...
● Lost Revenue
● Poor Brand Image
● Poor Customer Service
● Staff Inefficiencies

13. Other Negative Ranking Factors
● Listing has false business information
● Keyword stuffing in business name
● NAP isn’t consistent
● Incorrect business category
● Duplicate listings of same address
● Malware on website
● No crawlable NAP on website

14. Local SEO Ranking Factors

15. Your Reputation Matters
● 88% of consumers trust online reviews as
much as personal recommendations
● Healthgrades is the most commonly used
site with 43% of visitors turning here first.
Yelp is second with 34%.

16. Pigeon Local SEO Update
“The new local search algorithm ties deeper into their web search
capabilities and improves their distance and location ranking
parameters.”
● Local directory sites are getting better visibility in
Google’s search results.
● Fixed the “Yelp Problem”
● Less “7-Pack Displays”

17. Pigeon Fixed The “Yelp Problem”
Before After

18. Pigeon Also Boosted Other Directories

19. What Else Can You Do To Optimize Local SEO?
Homepages are one of the most important pages on your website
● Homepage Redirections and Canonicalization
● NAP and Visible Text
● On-Page Optimization
● Logo Optimization
● Schema
● Phone Number Structure
● Mobile Website
● Proper External Linking
● Image SEO
● Website Speed
● Social Media Presence

20. The Future of Local SEO
● Local results will become more prevalent
● Positive reviews will be more important
● Local SEO will be influenced by mobile SEO
● Google’s properties to dominate Google
● More carousel results
● Less 7-Packs
● National SEO to get trickier

21. Time For Some Local SEO Audits
http://kahndermatology.com/
http://www.millervein.com/

22. Free 15 Minute Local SEO Evaluations
If we didn’t get to your website for the free 15 minute
evaluation, schedule a FREE 15-minute evaluation.
● Local Directory Evaluation
● Local SEO Audit
● Website Audit
Info@healthcaresuccess.com
800-656-0907, Option 1

23. SEO Packages