My slides from the recent Colchester Digital virtual Meetup where I discussed sentiment analysis, how it can be used for SEO, PR, reputation management and more and how you can perform it yourself for free using Google Sheets.
Digital Summit Boston: YouTube Optimization | Melissa SciorraMel Sciorra
In this session, find out what your competitors are doing with modern web scraping, optimize your channel and videos for SEO, and create video content that gets more views and likes. Learn a step-by-step YouTube SEO plan to help you grow your channel presence and subscriber count. Reveal high-performing keywords your competitors are using, the hidden secrets to optimize your YouTube channel for maximum exposure on the world’s most popular search engines, and how to grow your subscribers by implementing best practices. Get the formula to help your videos rank better, no SEO degree required.
After this session, you’ll be able to:
Use tools like Screaming Frog & Scraper Plugins to uncover your competitor’s hidden keywords on YouTube
Discover free Text Analyzers to identify relevant video content themes for your industry
Go behind the scenes in YouTube Creator Studio and take away actionable steps for optimizing your channel page & videos
Use modern techniques for promoting your video to amplify views
Deep Crawl Webinar - 24th June 2020
There is so much noise online today. How do you achieve cut through? How do you ensure your message is actually understood? How do you balance this with SEO?
We’re going to take a deep dive into the importance of understanding your audience, understanding their language and writing to be inclusive and to drive conversions.
We’re going to balance this all with SEO in mind.
Key takeaways:
A model to understand your audience’s motivations and how to use this as a competitive advantage.
An understanding of comparative linguistics and how this helps you speak your audience’s language.
Four psychology led principles for writing better content.
In my Mangools KWFinder review discover the keyword tool and the other features included with this affordable, easy to use suite of tools. Keyword research is important for a successful blog post, learn how this bundle of tools can help you achieve good rankings.
Mastering the First Page of Google: Here's How the Experts Do ItFlynn Zaiger
Are you where you need to be? Online Optimism's expert staff will guide you through gaining an understanding of the single most important item in your company's marketing potential: the 1st page of Google for a search for your services. Step-by-step, we'll go over how we handle initial assessments for clients as you follow along with your own business' information on a handy-to-reference-later worksheet. Tools covered will include SERPS, Google Trends, Moz, and more. You'll leave with essential knowledge about your place digitally - and how you can get that #1 placement your organization deserves.
Search engines make frequent changes to their algorithms. As search engines change the way they view websites, we must adapt the way we present information on our clients’ websites. Search Influence Senior Account Manager, Alison Zeringue presents updates to the way we are writing on-page content as well as title tags and meta descriptions for our clients to enhance their SEO.
(Part 5 of 6) Top Google ranked "Search engine optimization expert" @Rob Bertholf shares his insight on improving your search engine placement and content marketing success. Desired takeaways include how to structure and manage your SEO team.
RankBrain, Artificial Intelligence and the Search Experience: The SEO's Roadm...seoClarity
Join seoClarity's own Co-Founder and Chief Architect, Mitul Gandhi, along with Chief SEO Evangelist, Keith Goode, as they discuss the major changes to the search landscape in 2015, what Google's priorities are for the coming year, and how to plan for growth and success in 2016.
Topics will include:
- Google's top priorities - Mobile and Machine Learning
- RankBrain and how it fits into Google's algorithm
- Local search and the increasing prevalence of personalized SERPs
- How to set priorities for your business in 2016
- How to incorporate the Search Experience mentality into your approach to SEO
Digital Summit Boston: YouTube Optimization | Melissa SciorraMel Sciorra
In this session, find out what your competitors are doing with modern web scraping, optimize your channel and videos for SEO, and create video content that gets more views and likes. Learn a step-by-step YouTube SEO plan to help you grow your channel presence and subscriber count. Reveal high-performing keywords your competitors are using, the hidden secrets to optimize your YouTube channel for maximum exposure on the world’s most popular search engines, and how to grow your subscribers by implementing best practices. Get the formula to help your videos rank better, no SEO degree required.
After this session, you’ll be able to:
Use tools like Screaming Frog & Scraper Plugins to uncover your competitor’s hidden keywords on YouTube
Discover free Text Analyzers to identify relevant video content themes for your industry
Go behind the scenes in YouTube Creator Studio and take away actionable steps for optimizing your channel page & videos
Use modern techniques for promoting your video to amplify views
Deep Crawl Webinar - 24th June 2020
There is so much noise online today. How do you achieve cut through? How do you ensure your message is actually understood? How do you balance this with SEO?
We’re going to take a deep dive into the importance of understanding your audience, understanding their language and writing to be inclusive and to drive conversions.
We’re going to balance this all with SEO in mind.
Key takeaways:
A model to understand your audience’s motivations and how to use this as a competitive advantage.
An understanding of comparative linguistics and how this helps you speak your audience’s language.
Four psychology led principles for writing better content.
In my Mangools KWFinder review discover the keyword tool and the other features included with this affordable, easy to use suite of tools. Keyword research is important for a successful blog post, learn how this bundle of tools can help you achieve good rankings.
Mastering the First Page of Google: Here's How the Experts Do ItFlynn Zaiger
Are you where you need to be? Online Optimism's expert staff will guide you through gaining an understanding of the single most important item in your company's marketing potential: the 1st page of Google for a search for your services. Step-by-step, we'll go over how we handle initial assessments for clients as you follow along with your own business' information on a handy-to-reference-later worksheet. Tools covered will include SERPS, Google Trends, Moz, and more. You'll leave with essential knowledge about your place digitally - and how you can get that #1 placement your organization deserves.
Search engines make frequent changes to their algorithms. As search engines change the way they view websites, we must adapt the way we present information on our clients’ websites. Search Influence Senior Account Manager, Alison Zeringue presents updates to the way we are writing on-page content as well as title tags and meta descriptions for our clients to enhance their SEO.
(Part 5 of 6) Top Google ranked "Search engine optimization expert" @Rob Bertholf shares his insight on improving your search engine placement and content marketing success. Desired takeaways include how to structure and manage your SEO team.
RankBrain, Artificial Intelligence and the Search Experience: The SEO's Roadm...seoClarity
Join seoClarity's own Co-Founder and Chief Architect, Mitul Gandhi, along with Chief SEO Evangelist, Keith Goode, as they discuss the major changes to the search landscape in 2015, what Google's priorities are for the coming year, and how to plan for growth and success in 2016.
Topics will include:
- Google's top priorities - Mobile and Machine Learning
- RankBrain and how it fits into Google's algorithm
- Local search and the increasing prevalence of personalized SERPs
- How to set priorities for your business in 2016
- How to incorporate the Search Experience mentality into your approach to SEO
Core Web Vitals and SEO: Don't Panic. Improve.Ian Lurie
Core Web Vitals will impact SEO, it's true. But we don't know how much or when. We DO know there's not going to be a rankings massacre.
I talked to X-Cart's Jeff Cohen about Core Web Vitals' potential SEO impact, what to watch for, what to worry about, and why we shouldn't panic.
• Introduction to developing or improving your website
• Is your current site performing
• Creating a website scope
• Time and cost of developing a new website
• Elements of your website: content, functionality and design
(Part 5 of 6) Top Google ranked "Search engine optimization expert" @Rob Bertholf shares his insight on improving your search engine placement and content marketing success. Desired takeaways include understanding what SEO key performance indicators exist and how to track them.
Trends in B2B Marketing: Why and How to Dominate Google's Featured SnippetsAggregage
Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.
Search and Social Media Marketing Course Slides - Salford UniverstiyTom Mason
Slides from Delineo Head of SEO Phil Morgan's session at SEO Training: Search and Social Media Marketing Course from Salford University. http://www.searchmarketing.salford.ac.uk/
A user-centric SEO strategy helps business owners attract consumers who will interact with website content and convert into buyers of the products and services offered, this is at the heart of what search engines like Google are looking for today. The session will provide a practical approach to create this winning SEO strategy.
Key takeaways
1) Winning the Top of the Search Engine Results Page (SERP) has changed. Optimise for Google's KPIs and you will win
2) Don't just think of optimising your website think about optimising the user experience
3) Measure SEO KPIs that reflect long term business success not short term quick wins.
The Next Step in Content Marketing: Governance and WorkflowsAhava Leibtag
If you are struggling with “too much content,” “not enough content,” or “the wrong content,” this workshop is for you! Learn how to master the fundamentals of producing great content, including how to align teams, formulate iterative plans for governance and workflow, and sell your organization on the consistency and coherency that guidelines and standards will bring to content. Take home a recipe for:
Assessing current workflow and governance standards
Choosing the right tools for your organization
Building tools that work
Gaining executive and team buy-in
Presented at Forum for Healthcare Strategists
There are 2,065,523 small businesses in Australia that account for 33% of Australia’s GDP. Search engine optimisation, being the cheapest form of digital marketing can have some incredibly impactful, long term transformative results for a business. Here's my deck from deep diving into SEO for Small Business.
Local SEO Masterclass for Local Business OwnersJonathan Foster
This is the slide deck from my Local SEO Masterclass for Local Business Owners live training session on April 27th, 2016. In this session we went very deep on topics like setting expectations for SEO, measuring and adjusting your SEO strategy, SEO audits, link and citation building, competitor replication, and even lesser-known SEO topics like barnacle SEO and centroid bias.
This presentation provides detailed instructions and best practices for choosing the best keywords for you PPC and SEO campaigns. These best practices can be utilized before creating keyword groups for any search engine marketing campaigns.
Boost your organic traffic with content writing services in just 7 days. Watch the slides for 10 ultimate tips.
For content writing services visit https://www.thoughtfulminds.org/cheap-content-writing-services-in-india/
Using SEO to increase your website traffic YellowNZ
SEO is essentially the process of increasing the natural or organic ranking of your website on a search result page by making improvements to your website and content. This is often referred to as ‘natural’ or ‘organic’ traffic. Find out here how you can harness the power of SEO for your website.
Samples (and results) of some of the best websites and marketing campaigns in the staffing industry.
Check out the free webinar with full details: http://www.lunchwithhaley.com/videos/show-n-tell/
Core Web Vitals and SEO: Don't Panic. Improve.Ian Lurie
Core Web Vitals will impact SEO, it's true. But we don't know how much or when. We DO know there's not going to be a rankings massacre.
I talked to X-Cart's Jeff Cohen about Core Web Vitals' potential SEO impact, what to watch for, what to worry about, and why we shouldn't panic.
• Introduction to developing or improving your website
• Is your current site performing
• Creating a website scope
• Time and cost of developing a new website
• Elements of your website: content, functionality and design
(Part 5 of 6) Top Google ranked "Search engine optimization expert" @Rob Bertholf shares his insight on improving your search engine placement and content marketing success. Desired takeaways include understanding what SEO key performance indicators exist and how to track them.
Trends in B2B Marketing: Why and How to Dominate Google's Featured SnippetsAggregage
Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.
Search and Social Media Marketing Course Slides - Salford UniverstiyTom Mason
Slides from Delineo Head of SEO Phil Morgan's session at SEO Training: Search and Social Media Marketing Course from Salford University. http://www.searchmarketing.salford.ac.uk/
A user-centric SEO strategy helps business owners attract consumers who will interact with website content and convert into buyers of the products and services offered, this is at the heart of what search engines like Google are looking for today. The session will provide a practical approach to create this winning SEO strategy.
Key takeaways
1) Winning the Top of the Search Engine Results Page (SERP) has changed. Optimise for Google's KPIs and you will win
2) Don't just think of optimising your website think about optimising the user experience
3) Measure SEO KPIs that reflect long term business success not short term quick wins.
The Next Step in Content Marketing: Governance and WorkflowsAhava Leibtag
If you are struggling with “too much content,” “not enough content,” or “the wrong content,” this workshop is for you! Learn how to master the fundamentals of producing great content, including how to align teams, formulate iterative plans for governance and workflow, and sell your organization on the consistency and coherency that guidelines and standards will bring to content. Take home a recipe for:
Assessing current workflow and governance standards
Choosing the right tools for your organization
Building tools that work
Gaining executive and team buy-in
Presented at Forum for Healthcare Strategists
There are 2,065,523 small businesses in Australia that account for 33% of Australia’s GDP. Search engine optimisation, being the cheapest form of digital marketing can have some incredibly impactful, long term transformative results for a business. Here's my deck from deep diving into SEO for Small Business.
Local SEO Masterclass for Local Business OwnersJonathan Foster
This is the slide deck from my Local SEO Masterclass for Local Business Owners live training session on April 27th, 2016. In this session we went very deep on topics like setting expectations for SEO, measuring and adjusting your SEO strategy, SEO audits, link and citation building, competitor replication, and even lesser-known SEO topics like barnacle SEO and centroid bias.
This presentation provides detailed instructions and best practices for choosing the best keywords for you PPC and SEO campaigns. These best practices can be utilized before creating keyword groups for any search engine marketing campaigns.
Boost your organic traffic with content writing services in just 7 days. Watch the slides for 10 ultimate tips.
For content writing services visit https://www.thoughtfulminds.org/cheap-content-writing-services-in-india/
Using SEO to increase your website traffic YellowNZ
SEO is essentially the process of increasing the natural or organic ranking of your website on a search result page by making improvements to your website and content. This is often referred to as ‘natural’ or ‘organic’ traffic. Find out here how you can harness the power of SEO for your website.
Samples (and results) of some of the best websites and marketing campaigns in the staffing industry.
Check out the free webinar with full details: http://www.lunchwithhaley.com/videos/show-n-tell/
8 Keys to Ranking Well in Google Search ResultsBrad Smith
Want to rank well in Google search results? Here are 8 steps that staffing and recruiting firms (and all businesses) can take to rank well in search results and generate more leads.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
SEO & Content Together. How SEO can help to improve your content strategy and get maximum ROI via search engine & branding. How to get branded content on top rank in search engines? How to create intent-based content to get maximum ROI?
The In-depth Guide to Website On-page OptimizationJulia Blake
This SEO guide is for small business website owners. It shares valuable tips on website optimization and outlines the most efficient marketing tactics. Find out how to optimize web content, find relevant keywords, build a website architecture, avoid duplicate content issues, fix broken links and more.
Denver ISS Digital Marketing PresentationMary Merritt
This is a simple slide show that I put together for a Digital Marketing presentation that was held at the PPA Convention Center in Denver, Colorado on Saturday, November 3rd 2012. The conference was called Denver Investor Success Summit!
How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...Simplilearn
This presentation on SEO will help you understand the various factors that help you rank #1 on Google which includes keyword research, creating high-quality content, how to optimize the content using on-page elements and website level factors which influence Google ranking and we will also discuss off-site engagement. But, ranking on Google is not easy. There are a lot of factors that influence this. Now, let us get started and understand the major factors influencing Google ranking in the year 2019.
Below topics are explained in this SEO presentation:
1. Keyword research
2. High-quality content
3. Optimize on-page elements and website factors
4. Off-site engagement
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
The world of search engine optimization is changing faster than ever, thanks to artificial intelligence, and marketers are clamoring for new updates to websites to meet these changes.
What changes are most important to the website and how do you manage these? What should you be proactive about, and how do you stay on track with an ever-evolving discipline?
Learning Objectives & Outcomes:
In this session, attendees will learn the key points behind the biggest changes in search, and the common requests they'll hear from their marketing teams. Attendees will leave equipped to speak to these requests and prioritize according to their capacity and impact on site performance.
Rankpocalypse! Can SEO Survive Without Rankings?Hileman Group
Because search engine result pages are constantly evolving – and, let’s face it – improving, we need to evolve and improve right along with it. That means we need to stop thinking “keywords” and “links” and start thinking “better user experience” and “quality content”. We call it Rankpocalypse. In this webinar, you’ll learn why organic keyword rankings are dead and how to take actionable steps to ensure your organization doesn’t become dead to search engines, too.
What is the SEO,and why does it matter to your business website?Chittaranjan Infotech
Search Engine Optimization ( SEO) refers to the process used in sites such as Google,Yahoo, or Bing to improve the location of a website on search engine results pages ( SERPs). Developing a company SEO strategy will help drive customer traffic to your website, as well as increase your sales and revenue. To get you started on the development of your SEO strategy, here's a little history to understand how search engines like Google use metrics to rank website placements for organic searches.
Going through SEO practices to discern what still works and what does not. Also, many other disciplines are having an impact on results and how SEOs need to alter their approach to adjust
Search Marketing Workshop seminar, outlining the key components of search marketing and how search marketing must now include more than just SEO and the techniques you need to know about to take full advantage.....
....A good introduction for small businesses looking to get started in online marketing.
Content Strategies For Lead Generation And SEOivan so
Content Strategies For Lead Generation And SEO
- content multiplication strategy and tool
- landing page concept
- seo basic
- google algorithm
- content strategy
- ctr (click through rate) optimization
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
1. Tell Us What They
Really Think
Sentiment Analysis for SEO
Ben Johnston
2. HELLO
I’m Ben Johnston
• SEO & Data Analytics Director For ESV Digital
• 13 years experience, 11 agency side
• Focused around bringing data science
techniques to digital marketing
• Always looking to try new technologies
• I love what I do
• https://www.linkedin.com/in/ben-johnston-seo/
https://twitter.com/ben_johnston80
• https://www.ben-johnston.co.uk/
3. What We’ll Cover
• What Is Natural Language Processing?
• Why Does It Matter For SEO?
• Introducing The Google Natural Language API
• What Can We Use It For?
– Analysing sentiment of URLs such as backlinks or mentions
– Analysing sentiment of TrustPilot Reviews
– Keyword Research
• What This Teaches Us
• Questions
5. What Is Natural Language Processing?
• NLP is one of the holy grails of computing and data
analysis
• It’s about trying to make computers truly understand
language, its nuances, its evolution and the intent behind
the words rather than just the words themselves
• Through this, we’re able to analyse and understand a lot
more of the online ecosystem around our businesses or
our clients
• We can also use it to build better ways to engage with
people, including automating those communications
6. What Is NLP Used For?
• It’s used in more places than you might think
– Google Translate
– Chatbots
– “AI” Twitter accounts etc
• The possibilities are endless, but there’s one place that
it’s important that doesn’t get talked about as much as I
would like: search engines
7. NLP In Search
• In 2018, Google said that they do not use sentiment as a
direct ranking factor
• However, we know that Google are not exactly
trustworthy on statements like this and I question it
• Updates such as BERT and EAT are very much focused
around understanding the intent behind searches and
content rather than just the words themselves
• It would be brave to assume that this isn’t at least a small
factor, especially with Google making their Natural
Language API available to all
• Bing have been public about it being a factor in their
featured snippets
8. NLP In Search
• In 2018, Google said that they do not use sentiment as a
direct ranking factor
• However, we know that Google are not exactly
trustworthy on statements like this and I question it
• Updates such as BERT and EAT are very much focused
around understanding the intent behind searches and
content rather than just the words themselves
• It would be brave to assume that this isn’t at a small
factor, especially with Google making their Natural
Language API available to all
• Bing have been public about it being a factor in their
featured snippets
• Ultimately, good sentiment around your business may not
be a direct ranking factor at this stage, but it certainly
influences a range of other factors
9. NLP In Search
• Improving your brand’s sentiment online may not be a
direct organic ranking factor, but it should be one of your
core goals
• Why?
– It’s just good business
– Word of mouth is still a strong decision-making factor
– People reading good things about you online is likely to give
them a nudge to engage, to speak about you or to link
• By doing these things, you can improve your organic
visibility and likely your conversion rates
• Ultimately, providing good services in a way that makes
people speak positively about you is one of the most
authentic and effective ways to build and strengthen your
brand
• But how do we see how people are actually speaking,
thinking and feeling about us?
11. How To Perform Sentiment Analysis
• There are lots of great tools with this function included:
– URL Profiler
– Sitebulb
– SurferSEO
– Brandwatch
– IBM Watson
• There are also a number of libraries for languages such
as R, Python and Julia which can perform this very well
and at scale
• But what if there’s no budget for new tools or no
developer resource?
12. The Google Natural Language API
• Google have made their Natural Language API open to all
and at very low cost – if you make 20 million queries a
month, it will only cost $0.25! It will be free for up to 5,000
queries a month
• The Natural Language API incorporates a large number
of different elements, including entity analysis,
translations and what we’re here to talk about today –
sentiment analysis, the understanding of how positive or
negative a piece of content is in tone
• The best part? We’re going to do this in Google Sheets
13. Sentiment Analysis In Google Sheets
• Here’s one I made earlier!
• https://docs.google.com/spreadsheets/d/1Urw5NmT9vEo
CS9JUbpJvkC9wNR7mwnuqsugws-
KrN0E/edit?usp=sharing
• Make a copy of it into your own Google Drive
• It’ll let you do the following:
– Analyse the sentiment of URLs
– Analyse the sentiment of TrustPilot reviews
– Perform sentiment analysis and keyword research with the
SEMRush API
• You don’t need to edit any scripts or formulas, but there is
a little setup to do
15. Getting A Google Natural Language API Key
• Once you’ve made a copy of the sheet into your own
Google Drive, you’ll need to sign up for Google Cloud
Services – they’ll give you $300 credit for free
• Enter the console and select New Project – it’s a nice big
button!
• In the new project, navigate to API’s & Services and find
the Cloud Natural Language API. Enable that
16. Getting A Google Natural Language API Key
• Now navigate to API’s & Services and click Create
Credentials
• From the dropdown, select “API key” and it will create an
API key for you
• Keep this somewhere safe. You’ll need it for the next step
17. Linking Your API Key With The Google Sheet
• Once you’ve made a copy of the sheet, the only thing you
need to do to get it running is to link your API key with the
script
• Enter the Script Editor (it’s under Tools)
• Then go to Project Properties under File
• Select Script Properties
• Paste your API key into the Value box
19. Sentiment Analysis Of Your Backlinks/ Mentions
• The first tab of the sheet allows you to export all the written text
from almost any URL and run the Natural Language API’s
Sentiment Analysis model on it
• Magnitude is the degree of salient words that have been
analysed for sentiment and the score is how strong the overall
sentiment is, scored between -1 and 1
• A score of zero is Neutral, below zero is negative and above
zero is positive
• The higher or lower the score, the stronger that sentiment is
• All you need to do is paste your URLs into the URL column, the
sheet will do the rest
• It’s best to do this in smaller batches though – Google Sheets
isn’t always the fastest
20. What Can We Do With This?
• While backlinks are still a factor within SEO, we’re not quite sure
if or how much of a factor the sentiment of them is (personally, I
think it’s a component of the Trust section of Expertise, Authority
and Trust)
• However, even if there is no ranking benefit whatsoever, it’s
important for SEO and PR teams to understand how people are
speaking about us
• This tab doesn’t only need to be using backlinks – it can be
unlinked mentions, press coverage, almost any kind of page and
if they’re speaking negatively of you, you can quickly identify
them and look into why
• From here, the opportunity to turn an unhappy customer into a
happy one is easier to find than ever
• You can also export that text and run it through a number of
different tools such as word cloud generators in order to see
what kind of phrases people are using the most to talk about
your business, again, perhaps giving you valuable insights into
the kinds of content you can create to serve your audience
21. Sentiment Analysis of TrustPilot Reviews
• TrustPilot is one of the main places where people will gather to
talk about your business
• The reviews are usually more polarised than not – people are
more likely to review a product or service when it’s either
fantastic or terrible
• On the second tab of the sheet, you can export the average
review score and all the reviews from TrustPilot profiles and,
again, run the Natural Language API on it to identify the
sentiment of those reviews
• Again, just paste the URL in, the sheet will do the rest
22. What Can You Do With This?
• Keeping an eye on your own or your clients’ reviews is common
sense
• You can also use this to gain an overview of the market before a
new venture or a new product, for example
• It can also be used to keep an eye on the competition, seeing
where they might be struggling and identifying opportunities for
yourself
• The possibilities are almost endless and there is a wealth of
data there to acquire and analyse
23. Keyword Research With Sentiment Analysis
• Keyword research is one of my favourite areas to use sentiment
analysis
• We always need to be looking beyond just search volumes and
examining a range of other areas – especially the SERPs for our
market
• There are lots of different ways and tools that can help you do
this and this Google Sheet isn’t necessarily the best way to
scale that
• What this will do, however, is give you an indication
• Is the SERP around that keyword a toxic wasteland? Do we
actually want to push our client into that area? Are there some
unfavourable associations with our new product’s name that we
haven’t thought of? This will help us find them
24. Keyword Research With Sentiment Analysis
• In the Keyword Research tab, you can pull a range of useful data
for a targeted keyword, including the search volume, cost per
click, competition and the number of results for that term
• The sheet also extracts the top ten URLs ranking for that term,
downloads the content and analyses the sentiment of that URL,
before giving you an average score on for that keyword
• Ultimately, this will allow you to understand if a certain search
term has a negative or positive connotation and give you the
opportunity to make decisions around whether you want to target
it
• Just type your Keyword into the far-left Keywords column, and off
it will go
• You’ll need an SEMRush API key for this to work – there’s a cell
to the right where you can paste it in
• Also, only do five keywords at a time, otherwise you’ll be waiting a
while
25. What Can We Do With This?
• Understanding the search landscape and the market area you’re
targeting is one of the most important parts of SEO
• We need to be looking beyond just search volumes
• We need to understand who our customer is, what they think
about products or services, how they feel about them and what
we can do to set ourselves apart
• This process won’t do all of that for you, but hopefully it gives
you enough inspiration to perhaps look into it further
• I’m looking into adding social media elements into this sheet in
the future, where you’ll be able to analyse Tweets and Facebook
comments
• The possibilities really are endless and I really hope more
people will start using this as part of not just their keyword
research, but their SEO, PR and marketing in general
27. What Have We Learned From This?
• Sentiment analysis and natural language processing isn’t perfect
– nothing is – but it’s becoming an increasingly powerful weapon
in the arsenal
• By having an indication of how our market, our potential
customers and our existing customers speak, think and feel
about the offerings we’re marketing, we have vital information
around how to reach them
• When we know how they’re thinking and feeling about products
or services, we can examine further and ensure that we are
offering something which addresses those concerns, needs or
feelings
• We can create content that actually targets what people need to
know rather than just creating content for content’s sake
because it gets a decent number of searches a month
• This is how we build trust – by speaking the customer’s
language, by pre-empting their concerns and, crucially, by
adapting and delivering on our promises
• Sentiment analysis won’t do that for you – but it will point you in
the right direction