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Uber eats ppt
- 1. Submitted by- Harjas Bedi PRN-17021021075
- 2. • Uber Eats is an American online food ordering and delivery platform launched by Uber in 2014 and based in San Francisco, California. • The company made its foray into food delivery in August 2014 with the launch of the Uber Fresh service in Santa Monica, California. • In 2015, the platform was renamed to Uber Eats • Users can read the menu, order, and pay for food from participating restaurants using an application on the iOS or Android platforms or through a web browser. About
- 3. • 80% of the total content of UberEats India is on twitter, 15% on Instagram and 5% on facebook. • 72% of the total enagement of UberEats India is from Instagram, 27% twitter and 1% facebook. • 42% of the total content of UberEats India is in a link format,25% text,20% of photo and 13% of video. Social Media Allocation
- 6. Mobile Application • Uber Eats is an app that allows users to order food with the press of a button. • It’s convenient, inexpensive, and giving full-on delivery services like Postmates and DoorDash a run for their money. • Once users log into the app, they can select different food items from the menu, then place their order. • Once the order is completed and paid for, the food will be made and then delivered by an Uber Eats delivery partner to the user’s location.
- 8. Social Media Campaign • The campaign with brand ambassador Alia Bhatt attempts to build a relatable and memorable connect embedding the brand in the ‘Everyday Moments’ of a millennial’s life. • Ordering food at work or home is the new constant way of life now for the Indian youth • Ordering food at work or home is the new constant way of life now for the Indian youth. • Alia BHATT, India’s youth icon, Uber Eats has a partner who shares the spirit of the brand and manifests it through her memorable, engaging, aspirational, youthful connect embedding the brand in the everyday food ordering moments .
- 10. Competitors The two main competitors of Uber Eats in India are Swiggy And Zomato