The document outlines the agenda for a session on data visualization, detailing various chart types and best practices for encoding meaning in visualizations. It includes discussions on sales data by region, types of charts like line, bar, and pie charts, and emphasizes the importance of clarity, formatting, and interactivity in data representation. Additionally, it suggests resources for further learning and highlights the significance of effective data sharing.

1. Data Vis

2. Today's agenda

4. Data is exploding

5. The Human Brain

6. Making sense of numbers
Sum Sales Month
Region Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Central $42,759 $47,743 $51,075 $49,825 $54,010 $61,321 $68,250 $70,038 $76,328 $82,075 $83,475 $95,385
East $55,000 $54,850 $53,995 $57,850 $55,372 $48,328 $44,385 $49,342 $58,950 $62,375 $58,251 $51,100
South $75,500 $73,650 $72,980 $72,999 $71,438 $69,500 $71,150 $66,359 $69,352 $64,287 $66,247 $65,295
West $29,272 $29,735 $30,500 $33,520 $34,980 $35,795 $37,594 $36,759 $39,243 $41,500 $43,513 $42,955
Yearly sales by region

7. A picture is worth a thousand numbers
Central
South
East
West

8. Goals of Data Visualization

9. Types of Data Visualization

10. Best Practice Data Visiualization

11. Encode meaning in your charts

12. Key Concepts

13. Revealing patterns

14. Choose the right chart type

16. Big Number Charts
Big Number answer questions about a single metric
Views this month
Requires: Metric


17. Add Big Numbers to Charts
Yearly Sales

18. Infographics
Tweet History Last 90 Days

19. Line Charts
Metric over Time
Date or Date/Time
Metric


Requires:

20. Line Chart vs Stepped Chart
Line Chart shows trend
Step Chart more granular
(better if dates missing)

21. Line Charts vs Area Charts
Line Chart Area Chart

22. Use Stacked Area Chart to see multiple to whole relationship

23. Used multi-line to compare different categories

24. Bar and Column Charts
Column Chart Bar Chart

 Metric
Dimension
Requires:

25. Column Charts easy to understand...

26. ...but become difficult to compare with too many categories.

27. One solution is to rotate the horizontal font...

28. ...Bar Chart best if more than 10 categories.

29. Proportional chart highlights difference from top category.

30. Bar Charts with multiple dimensions


Stacked
Shows multiple to whole relationship
Clustered
Compare multiple categories
Requires multiple:
Dimensions
Metrics

31. When comparing 2 metrics
Layered / Bullet ChartClustered

32. The power of cluster charts diminishes as categories increase...

33. Trellis Charts can re-group categories together on separate charts
with same y-axis for comparison.

34. When to use a Pie Charts?

35. Effective Pie Chart
Women are more likely to attend day classes, while men are more commonly found in
evening classes

36. Consider Ring Chart as an alternative to a Pie Chart
Attendees

37. Maps
Requires:
Metric GeoPack or GISPolygon or GISPoint 
Country, State,
Postcode, Zip


38. GIS Map / Thematic

39. Bubble Maps

40. Heat Map

41. Histogram
Histogram show the distribution of numerical data

Requires:
Metric

42. Box and Whisker
Requires:
Dimension
Metric



43. Scatter Plots
Positive Correlation Negative Correlation No Correlation
Requires: 2 Metrics

44. Consider using Trend Lines

45. Add a metric as size and make Bubble Charts

46. Heat Grid
Requires:
Dimension (2)
Metric



47. Consider adding metric as size for Heat Grid

48. Week Density

49. Treemaps
Requires:
Dimension(s)
Metric


50. Meters
Requires:
Metric
with conditional formatting


51. Special Purpose
Requires:
Dimension
Metric


Funnel
Categories by Stage

52. Radar - multivariate data with categories along 3+ axis

53. Proportional Infographic
Ranch Dressing Ingrediants
Requires:
Metric
Dimension


54. Comparative Infographics add context and emotion
Metric
Gross Domestic Product (Billions)
Required:
Dimension


55. Raster Map Infographic

56. 3D is not best practice
Now in 3-D !!!!!!!!!!!


58. Style with Formatting

59. Colors

60. Gridlines
Grid LinesNo Grid Lines

61. Labels
LabelsNo Labels

62. Legends

63. Maintain consistency


64. Add Clarity

65. Titles & Descriptions
Describe Chart
Apple Units sold per quarter
Describe Meaning
iPhones driving growth

66. Sorting
Alphabetical Ascending Descending

67. Sorting Alphabetical helps people find what they are looking for
NBA regular season wins 2015-16

68. Sort by Ascending - tells a story of growth
Growth in Users

69. Sort by Descending - helps compare largest to smallest

70. Highlight what's important

71. Conditional Formatting

72. Reference Lines

73. Annotations

74. Highlight Trends

75. Project Forecasts

76. Make it interactive

77. Time Sliders and Unit Selection

78. Filters and Brushing

79. Zooming and Panning

80. Drill Throughs

81. Drill Down

82. Drill Anywhere

83. Series Selection
Invoiced

84. Share

85. Data is more valuable when shared

86. Demo

87. Summary

88. Recommended Reading

89. YOUTUBE - Yellowfin Best Practices Webinars