How GIS can help Retail Industry to maintain and grow market share and be relevant and engaging with customers.

1. Empowered Consumers
Disrupted Commerce
Welcome to the new normal

3. You have to know what
customers want. And know it
before the other guys do
? ? ???? ?? ? ? ? ? ? ? ? ?
- Dad

4. We are experiencing a titanic
shift in the balance of power
between businesses and their
customers

5. Empowered
Consumers
• Instant access to data about
everything
• Unprecedented transparency
• Light speed innovation
• Sky high expectations for
business
• Collaborative consumption

6. Data is coming
from
everywhere and
everything

7. Business today has
to be agile
• Collaborate and Share Information
Throughout the enterprise
• Continuously Scan the Ecosystem
• Transparent Operational
Awareness
• Intentional Innovation
• Focus on Business Capabilities not
Systems
• Speed is Life

8. GIS Empowers
Business

9. Spatial Capabilities in Business
Data
Management
Predictive
Analytics
Field
Enablement
Collaboration
Consume and
Analyze Big Data
Real Time
Geographic Data
Segmentation
Personalization
Modeling and
Forecasting
Risk Management
Data that Moves
and Changes
Gathering Field Data
Routing and
Fulfillment
Asset Management
and Tracking
Visual Data Mining
Visualization
Simple Mapping

10. Location
PeopleProduct
GIS has the power to
connect disparate data

11. Disparate Data
Holds Insights
• Location is the common denominator
that brings disparate data together
• Collaboration and Sharing of insights
• Visual Data Mining

12. Predicting the future is a
competitive advantage

13. Where are critical
assets today?
Where will they be
tomorrow?

14. Location Centric Data
drives business decisions

15. You can’t hit
what you
can’t see

16. Key Tactics in
Consumer Facing
Business
• Maintain and grow market share
• Be relevant and engaging with
customers
• Drive incremental sales and margin
growth
• Spot trends and react quickly
• Data security is paramount

17. Maintain and Grow Market Share
Measuring Market Share is
far easier than keeping it

18. Marketshare is earned
GIS enables business to drive value by
extending core capabilities
• Loyalty Program Management
• Delivery and Field Services
• Supply Chain Management
• Personalized Marketing
• Instore Routing and Product Location

19. Be Relevant and
Engaging
• Segmentation, localization and
personalization
• Market research
• Correlation
• Assortment/Range Planning

20. Find target customers
based on lifestyle,
demographics or
behavioral attributes

21. Spot Trends and Reacting Quickly
• Operational Awareness
• Geoevent Triggers
• Risk Management
• Product Trend – Where is it
happening

22. 22

23. Data Security
Nothing destroys your
relationship with your
customers faster and
more completely than
a data breech

24. Take Aways From Today
1. Disruption is constant
2. Speed is life
3. Be relevant for your customers
4. Collaborate, share and empower your organization

25. Empowered Consumers
Disrupted Commerce
Welcome to the new normal