DKS GEOSMART is a geomarketing tool that supports business decisions by incorporating internal company data like sales and customers with external market data. It determines areas of influence for products and services, detects major and minor sales areas, helps optimize marketing campaigns, and supports expansion planning. The tool can be used to open new stores, optimize branch networks, attract qualified prospects, and resize or specialize service offerings in different areas. DatKnoSys' value proposition is that they are data integration and analysis experts who provide a clear overview to understand market dynamics and suggest actions while leaving the final decisions to the client.

1. DKS GEOSMART: GEOGRAPHICAL
DASHBOARD
Marc Rodríguez
Marketing Assistant
BARCELONA | MADRID | SAN FRANCISCO

2. 2
Índice de Contenidos
1 Datknosys
2 DKS GEOSMART
3 Applications
4 Value propositions

3. 3
DEMOGRAPHICS,
ECONOMIC, WORK MARKET,
LAND AND HOUSE, PRICES,…
The challenge: DatKnoSys
Experts giving a overview that a business need to improve their decisions.
DatKnoSys incorporates company data with external data from market.
COMPETITORS’ DATA
CUSTOMER OPINIONMY DATA
MY COMPANY
SALES, Nº COSTUMERS,
ADVERTISING INVERSION ,…
COMMENT IN SOCIAL MEDIA,
BLOG POSTS, SURVEYS,…
INDICATORS FROM THE OWN
SECTOR, Nº OF COMPETITORS,
MEDIA APPEARANCE,…
EXTERNAL DATA

4. 4
1. On points of sale / service:
• What is my geographical coverage?
• How do I measure the performance of each facility and how to set your goals?
• Do I have the right number of establishments?
• Where I can open a new establishment?
• Do I want my outlets specialize or adapt to specific segments?
• Where is my competition, what your coverage, what establishments affects me?
Strategic activities of the companies

5. 5
2. About customers and prospects:
• Who are they? Where are they? How are they?
• Where can I find more like them?
• How I can reach them?
Strategic activities of the companies
3. On trade routes:
• Are they the most efficient?
• How I can change the delivery routes to attract new customers?
• Where do I need a new distribution point?

6. 6
Internal
company
data
External
Data Market .
DKS GeoSmart is Geomarketing tool that supports business decisions due to the
spatial variable.
DKS GeoSmart
Sales, customers,
suppliers, costs, ...
Distribution of population
by sex and age,
presence of children,
land use, cadastre
Geomarketing de
DatKnoSys

7. 7
DKS GeoSmart

8. 8www.datknosys.com
 Determines areas of influence for certain products / services.
 Detects major and minor areas of sale.
 Study office cannibalization.
 Position areas of greatest demand.
 Locates targets specific areas.
 Help optimizing marketing campaigns.
 Support the expansion department.
DKS GeoSmart - Benefits
© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados

9. 9www.datknosys.com
 Opening new stores: high potential areas, low coverage, low competition.
 Mailbox and mix of channels: launch of new sales points, reactivation of which do
not work.
 Branch network optimization, post-merger, reduced network expansion.
 Attracting qualified prospects into office areas of influence, potential demand for
products (pension plans, funds, savings accounts ...).
 Resizing, specialization, diversification of services in offices.
DKS GeoSmart – some applications
© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados

10. 10
Value proposition
We are experts in
integration and data analysis
We take advantage
from your company data and the market data
We provide a clear overview
To understand what are happening
We suggest you
the actions that you can realize
Leave you decide
with the maximum information

11. © DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados www.datknosys.com
¡Thank you!
We are at your service
Marc Rodríguez| Marketing Assistant
mrodriguez@datknosys.com
www.datknosys.com
© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados
BARCELONA | MADRID | SAN FRANCISCO