This document discusses techniques used in effective advertisements. It explains that advertisements aim to persuade people to buy products by using positive words and promises. Advertisements often use bossy verbs and rhetorical questions to convince consumers they need the product. Effective ads also include eye-catching images and sometimes use slogans or catchphrases. The document provides examples of slogans used by well-known brands and advises that advertisements should include product information and social media tags. In the end, the reader is challenged to design their own advertisement using these persuasive techniques.

1. Today we are going to investigate ….

2. Why do
we have
adverts?
To
PERSUADE
the public to
BUY
a certain product.
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3. Persuading and convincing someone to buy
something is not as easy as it sounds.
To produce an effective advert
you have to have
a hook
& choose your vocabulary
carefully.
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4. Effective adverts use positive words
(a hook) that stand out and give the
reader a good feeling about the
product. They ignore any negatives.
Jot down two positive words, or phrases,
about the ice cream pictured on the man’s
advert board.
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5. Effective adverts convince you that
you must buy the product being
advertised in order to improve your
life .It is
softer,
gentler,
kinder
to your
hands!
Happier
More attractive
Healthier
More successful
Thinner
Less stressed
Smoother
Happier
More attractive
Healthier
More successful
Thinner
Less stressed
Smoother
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7. Many effective adverts contain
promises ( a hook) that make you to
feel that you are unable to live
without their product.
Which words on the advert board
make you feel that you need to own the
bike being advertised?
Riding
our bikes
will
improve
health –
you will
be more
alert,
fitter and
feel
younger!
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8. Effective adverts usually
have
eye catching and
memorable pictures
One picture
is worth
a thousand
words!

9. Effective adverts may include
Special Offers
free products – “buy one get one free”
vouchers - money off deals
competitions
discounts
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10. Effective adverts often
use Rhetorical
Questions.
Used for effect.
It does not need to be
answered.
The advertisers want to get
us thinking about products
that we have not actually
thought about buying, until
the idea was skilfully put
into our minds.

11. Effective adverts often use
BOSSY VERBS!
aka imperative verbs
These verbs tell us what we
need to do to get the best out
of the product being
advertised.
They also help to create a
wonderful word picture of
what the product offers.
VISIT the
amazing
beach.
EXPLOR
E
the nearby
caves.
ENJOY the
Sunshine!
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12. You have one minute to jot
down a BOSSY VERB in a
sentence to persuade me to go
to…
ENROL for
our world class
skiing lessons.
EXPERIE
NCE
the thrill.
ENJOY the fun.
LEARN a new
skill.
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13. Product Information
Successful adverts contain all the necessary
information about the product and inform you
where to find and buy the product.
SOCIAL MEDIA TAGS
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14. Many of the best adverts have
a catch phrase.
It is a phrase or expression vocally
repeated to the extent that saying the
phrase makes you think of the
product.
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15. 1. Harley Davidson – American by Birth. Rebel by Choice.
2.Volkswagen – Think Small.
3. Porsche – There is no substitute.
4. Aston Martin – Power, beauty and soul.
5. Walmart – Save Money. Live Better.
6. Reebok – I am what I am.
7. Nike – Just do it.
8. Adidas – Impossible is Nothing.
9. Calvin Klein – Between love and madness lies obsession.
10. Marks & Spencer – The customer is always and completely right!
11. Levis – Quality never goes out of style.
12. Tag Heuer – Success. It’s a Mind Game.
13. 3M – Innovation.
14. IBM – Solutions for a smart planet.
15. Sony – Make Believe.
16. IMAX – Think big.
17. DuPont – The miracles of science.
18. Energizer – Keeps going and going and going.
19. PlayStation – Live in your world. Play in ours.
20. EA – Challenge everything.
http://www.advergize.com/advertising/40-best-advertising-slogans-modern-brands/3/

16. Effective adverts contain many of the following:
• adverts use positive words, ignoring negatives
• adverts aim to convince you that you need
the advertised product
• adverts often contain promises
• adverts have BOSSY VERBS
• adverts use rhetorical questions
• adverts use eye catching, memorable pictures
• adverts sometimes have catch phrases
• adverts give product information
•SOCIAL MEDIA TAGS
•adverts may have a celebrity endorsement
• adverts may make offers e.g. discounts,
vouchers and competitions.
Job
description,
“Hook the
public into
wanting
something!”
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17. BE an advertising executive!
Design NEW advertisement for
Heinz Tomato Sauce.
•Persuade your audience
•Use effective techniques
1.Quick Sketch
2.Photoshop
Hook your customers!
Reel them in!
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