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Designing for iPad
      Evan Doll
Who am I?

• Evan Doll
• Former Apple employee
 • 3 years on iPhone
• Co-taught CS193P
Who am I?

• Not an Apple employee
• Waiting in line outside the
  Apple Store just like you
Today

• How iPad changes everything
• Where does it fit?
• Designing great apps
Remember

  I am not an
Apple employee!
First Things First


• I don’t know any iPad secrets
• No SDK discussion today
How iPad
 Changes
Everything
Obligatory photo:
“Make the screen
five inches by eight
 inches, and you’ll
  rule the world.”
             - Alan Kay
             http://bit.ly/dAXgsQ
News Flash:
    Computers are
still too complicated
Those who design
& build computers
are most likely to
    forget this
The Gulf of
Knowledge
Hackers
   Bloggers
Tech columnists
      You
Keep this in mind
when evaluating
new technology
What’s wrong with
 the status quo?
Files
“On Mac OS X, the
/System/Library/ folder...
   contains over 90,000
items, not one of which a
 typical user should ever
  need to see or touch.”
                        - John Gruber
          http://daringfireball.net/2009/12/the_tablet
My mom has ~100
files on her desktop
Mouse
Geeks still argue
about 1-button vs.
  2-button mice
http://bit.ly/b5q9mK
The mouse is a bug,
   not a feature
Your Stanford
 C.S. Degree
To your family,
this still means
“tech support”
Not just a
generation gap
Opportunity to
  fundamentally
rethink computing
Where does it fit?
http://ohnodoom.com/ibap/
While driving
 At a restaurant
During the opera
While driving
 At a restaurant
During the opera
http://www.flickr.com/photos/arvindgrover/3163495351/
http://www.flickr.com/photos/missnita/2086268311/
http://www.flickr.com/photos/isurusen/3435278992/
http://www.flickr.com/photos/eneas/4028061789/
Laptops and iPhones
 are often antisocial
iPad is more
inviting and shareable
Multi-user interactions
Presenter + Viewer
Multiplayer games
http://www.flickr.com/photos/poodleface/482570681/
Combine
iPhones + iPad?
Multiple Touches
Room for two
(or more) hands
http://www.flickr.com/photos/bekahstargazing/378678206/
Designing
Great Apps
(My) Three Rules
1. It’s not an iPhone
2. Don’t break the flow
   3. Make it feel real
1. It’s not an iPhone
“It’s just a
big iPod touch!”
- Someone on the Internet
Hardware? Maybe.
 Software? NO!
Don’t just recompile
 your iPhone app
Apps that do this will
not be well-received
2. Don’t break the flow
“One view onscreen”
no longer the only way
Use split views
Don’t abuse it
Use popovers for
 modal content
Full-screen transitions
 can be disorienting
  on a large display
3. Make it feel real
Direct manipulation
Tactile, physical
interface design
Postage   Classics   ConvertBot
Realistic
sound effects
Animations!
Not just eye candy
Help user to build
 a mental map
   of your app
Some specific tips:
Read the
Human Interface
  Guidelines
Work with a
great designer
4x the pixels
      =
 4x the ugly
Performance is
 a BIG DEAL
Test on a real iPad
 for performance
   and usability
Build a paper iPad
http://mashable.com/2010/02/08/paper-ipad/
Reading List
• http://flyosity.com/ipad/the-ipad-
  is-for-everyone-but-us.php
• http://joehewitt.com/post/ipad/
• http://www.tomloverro.com/
  2010/02/06/ipad-analysis-
  history-repeats-itself/
In summary...
New platforms don’t
 come along often
We are living in
exciting times
The possibilities
  are endless
Go forth & develop!
Thanks!
@edog1203

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