This document discusses the future of XING and how it can evolve from its current state. It proposes that XING should [1] leverage its existing user base and tools to simplify users' everyday lives, [2] provide personalized and collaborative features to engage users and increase time spent on the platform, and [3] become hubs for specific information needs through relevant subscribed content and connections beyond just the XING network. This evolved vision of XING is described as becoming a social hub that provides "Social Insight" through richer user interaction and data.

1. XING
of the future
Frank Hassler
hassler.frank@gmail.com

2. background...
Opinion vs. research
Outside-IN view
Openess vs. alignment

3. evolution... Web 2.x
Collaborate
Web 2.0
Target & offer
Share
predictive analytics
Web 1.0 Groups
Read Early adaptors
Multi Device
Anonymous Always ON
Desktop
ON / OFF
XING XING
Homepage G! Search twitter facebook Flipboard Pinterest

4. An outside-in view
Strength Opportunity
• User Base • Time spent on XING
• Brand / Focus • Monetization
• UI / UX • Weakening EE rel.
• Profitable • Social recruiting
• Lack of evolution • Globalization
• XING only collaboration • LinkedIn
• “Text heavy” functions • Subscriber retention
• High expec. on users
Weakness Threat

5. Unlock new revenue potential..
Act as the Make the user
spent more
4. social hub for
everyday life 1. time on Xing.
Data is the
Provide social
INSIGHT
2. NEW oil.
3. beyond XING

6. XING of the future
Contact Collaborative
centric
Closed Social Hub
network
Relationship Social
driven Insight
Periodic
Always ON
use

7. 1. Leverage existing assets
XING Today
 Contacts  Groups
Today‟s tools  Events  Polls
are generic  Jobs  Messages Periodic
PERSONLIZED
Require high interaction
level of
abstraction Simplify your
from a user everyday life
with XING Show how
others use
Provide XING
USE
CASES

8. 2. Personlized and collaborative
• UI customizing
XING myNEW • Personalized
Today
XING • Provide add.
biz related value
• Share among
Subscribe & Share
 Tweets  Media
network members
 Books  Biz-Travel
 Feedback  Dinning
• Subscribe to
 Conference  Gadgets & Apps specific interests
• Spent more time
• Social INSIGHT
Peer Peer Peer Peer
Structured data for
targeted ads & services

9. 3. Hubs for information needs ENGAGE and Connect
• Have users subscribe to
myXING
relevant content
• Role or industry specific
• Maintained by champs,
organizations or XING
• Broaden users XING
UI integration network and visibility
XING XING
for for aka widgets • Visually and more lively
Sales Mgr. Pharma
or simple links than existing groups
• Content from across
the internet

10. XING of the future
„Providing Social Insight“
• Con„t biz focussed
• Relaying on todays foundation
• OPEN, embracing the Internet
• Social hub for rich social interaction
• Building rich data repository
• Enabling growth

11. XING
of the future
Frank Hassler
hassler.frank@gmail.com