Social CRM is a philosophy & a business strategy, supported by a technology platform, business rules, workflow, processes & social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted & transparent business environment.
Noz Urbina - Messages for your manager about content; soapconf 2014soapconf
A communicator’s life involves continual justification. Everyone can write, right? Some people might need a fancier editing tool or a copy of Photoshop if they’re ‘Special writers’, but structured tools? Management systems? A myriad of training courses? Consultancy and systems integration? Isn’t that all just extravagant? All we need is a manual, right?
Wrong. But how can you get that clear to those who are not so closely engaged in content? You need to convey the message that content issues can’t wait, but in a compelling attractive way. Tip #1: don’t say, “Content is king”.
You can win support, get long-term mind-share, not get left out of product management and budget decisions and avoid being a tick-in-the-box afterthought in the corporate strategy, if you know how.
Based on a career of winning budget and mindshare in a wide array of audiences, this session enumerates some key tips to get you started, no matter the size of your budget or situation.
We held a sold-out Corporate Blogging Workshop at BlogWorld Expo in Los Angeles. Here's our presentation, walking businesses through the development of a strategy and understanding the efforts needed for a successful strategy that drives business results through blogging, search and social medai.
Keynote for the 3rd Annual eMarketing Techniques Conference in Cleveland, OH. Covers inbound marketing and how you can use Google, blogs and social media to get found.
Introduction to Search Engine Optimization was presented to a business audience at the Oswego, NY SBDC on March 21, 2013. This introductory overview includes a view of your website as a sales funnel, the Search Engine Landscape, determining online potential, the basic principles of SEO and the convergence of Search Engine Optimization and Social Media Marketing.
Personalizing & Improving Office 365 & Your Digital WorkplaceRichard Harbridge
There are a great number of features and capabilities within Office 365 that enable users to have more personalized experiences. What’s more there are many organizations that build on the incredible capabilities of personalized services such as flow, the graph and more to further improve personal experiences.
Join Richard Harbridge as he shares real world examples of Office 365 that enable rich personalization including those that are OOTB, require some configuration, or are opportunities for further development and investment.
Office 365 provides an incredible amount of value to individual employees, teams, departments, and organizations. Much of this value is not realized immediately upon purchase or deployment of Office 365. The value is realized as more and more users understand, adopt and embrace the technology. So how do we drive faster, sustainable and effective adoption? And perhaps more importantly, how do we ensure our adoption approach scales and can keep up with the innovation the Office 365 service provides? Join Richard Harbridge as he shares real world experience, advice and activities that other customers are leveraging to get more from Office 365 and drive more meaningful adoption.
Noz Urbina - Messages for your manager about content; soapconf 2014soapconf
A communicator’s life involves continual justification. Everyone can write, right? Some people might need a fancier editing tool or a copy of Photoshop if they’re ‘Special writers’, but structured tools? Management systems? A myriad of training courses? Consultancy and systems integration? Isn’t that all just extravagant? All we need is a manual, right?
Wrong. But how can you get that clear to those who are not so closely engaged in content? You need to convey the message that content issues can’t wait, but in a compelling attractive way. Tip #1: don’t say, “Content is king”.
You can win support, get long-term mind-share, not get left out of product management and budget decisions and avoid being a tick-in-the-box afterthought in the corporate strategy, if you know how.
Based on a career of winning budget and mindshare in a wide array of audiences, this session enumerates some key tips to get you started, no matter the size of your budget or situation.
We held a sold-out Corporate Blogging Workshop at BlogWorld Expo in Los Angeles. Here's our presentation, walking businesses through the development of a strategy and understanding the efforts needed for a successful strategy that drives business results through blogging, search and social medai.
Keynote for the 3rd Annual eMarketing Techniques Conference in Cleveland, OH. Covers inbound marketing and how you can use Google, blogs and social media to get found.
Introduction to Search Engine Optimization was presented to a business audience at the Oswego, NY SBDC on March 21, 2013. This introductory overview includes a view of your website as a sales funnel, the Search Engine Landscape, determining online potential, the basic principles of SEO and the convergence of Search Engine Optimization and Social Media Marketing.
Personalizing & Improving Office 365 & Your Digital WorkplaceRichard Harbridge
There are a great number of features and capabilities within Office 365 that enable users to have more personalized experiences. What’s more there are many organizations that build on the incredible capabilities of personalized services such as flow, the graph and more to further improve personal experiences.
Join Richard Harbridge as he shares real world examples of Office 365 that enable rich personalization including those that are OOTB, require some configuration, or are opportunities for further development and investment.
Office 365 provides an incredible amount of value to individual employees, teams, departments, and organizations. Much of this value is not realized immediately upon purchase or deployment of Office 365. The value is realized as more and more users understand, adopt and embrace the technology. So how do we drive faster, sustainable and effective adoption? And perhaps more importantly, how do we ensure our adoption approach scales and can keep up with the innovation the Office 365 service provides? Join Richard Harbridge as he shares real world experience, advice and activities that other customers are leveraging to get more from Office 365 and drive more meaningful adoption.
The is presentation was delivered at the Online Community Engagement conference in Sydney on 1 Nov 2012. I picked the dense topic of data, analytics and reporting and how it is critical in the social business journey. How it should/can be used to build compelling business cases.
Personalisation to improve customer experienceEpiserver
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Get the scoop on Twitter - the short message Social Media channel from online marketing evangelist Matt Lynch - General Manager of Vorian Agency, a Perth online marketing company - in Western Australia, and a Google Partner and Bing Ads Professional. This training seminar looks at why you should use Twitter for business, how to set up a Twitter profile, managing social media content marketing on Twitter, cross pollination of social media marketing and a run down on some very useful tools to use with Twitter.
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Ihre Teams unterstützen, Erfolge sichern
Sich auf das Wesentliche konzentrieren.
Nutzen Sie alle wichtigen Informatio-nen, um Ihre Bestandskunden besser zu betreuen und Neukunden zu gewinnen.
Persönliche, relevante Erlebnisse bieten.
Erhöhen Sie das Tempo in Vertrieb und Service – dank direktem Zugriff auf die richtigen Personen und Informationen.
Als Netzwerk agieren, Wachstum fördern.
Vernetzen Sie sich mit Kunden, Interessen-ten und Partnern, um sie im Team besser zu betreuen und erfolgreich zu wachsen.
Neue Technologien haben den Vertrieb in jüngster Zeit völlig revolutioniert. Ei-nerseits haben sie das Verkaufen anspruchsvoller gemacht, da Kunden die meis-ten Informationen, die sie benötigen, online erhalten und Kaufentscheidungen auf dieser Basis weitgehend eigenständig treffen. Andererseits können Technolo-gien – gezielt eingesetzt – den Vertriebsprozess heute erheblich vereinfachen und Verkäufer darin unterstützen, sich an die neue Customer Journey anzupassen sowie effizienter und erfolgreicher zu agieren als je zuvor.
The is presentation was delivered at the Online Community Engagement conference in Sydney on 1 Nov 2012. I picked the dense topic of data, analytics and reporting and how it is critical in the social business journey. How it should/can be used to build compelling business cases.
Personalisation to improve customer experienceEpiserver
Personalisation uses the priceless information you gather about customers, both new and returning, to tailor content, information and offers. This session will look at how you can use personalisation to improve user experience and bring your segmentation strategy alive.
SpigitEngage - The latest release of our Enterprise Innovation PlatformMilind Pansare
On October 23, 2013, Charles and I presented the newest release of SpigitEngage (Fall 2013) on a Spigit Cafe webinar. This webinar introduced Enterprise Innovation Management solutions, then did a deep dive into Spigit with a Demo ( the demo was a major portion of the webinar, no slides for that though). There are also a few slides here that talk about Mindjet and our product portfolio post-merger with Spigit.
Get the scoop on Twitter - the short message Social Media channel from online marketing evangelist Matt Lynch - General Manager of Vorian Agency, a Perth online marketing company - in Western Australia, and a Google Partner and Bing Ads Professional. This training seminar looks at why you should use Twitter for business, how to set up a Twitter profile, managing social media content marketing on Twitter, cross pollination of social media marketing and a run down on some very useful tools to use with Twitter.
Recommendations for Complex Digital Asset ManagementNuxeo
Guest speaker, Melissa Webster, Program Vice President, Content and Digital Media Technologies at IDC, discusses why organizations are investing in enterprise digital asset management, and provides recommendations in application architecture, technology evaluation criteria.
Ihre Teams unterstützen, Erfolge sichern
Sich auf das Wesentliche konzentrieren.
Nutzen Sie alle wichtigen Informatio-nen, um Ihre Bestandskunden besser zu betreuen und Neukunden zu gewinnen.
Persönliche, relevante Erlebnisse bieten.
Erhöhen Sie das Tempo in Vertrieb und Service – dank direktem Zugriff auf die richtigen Personen und Informationen.
Als Netzwerk agieren, Wachstum fördern.
Vernetzen Sie sich mit Kunden, Interessen-ten und Partnern, um sie im Team besser zu betreuen und erfolgreich zu wachsen.
Neue Technologien haben den Vertrieb in jüngster Zeit völlig revolutioniert. Ei-nerseits haben sie das Verkaufen anspruchsvoller gemacht, da Kunden die meis-ten Informationen, die sie benötigen, online erhalten und Kaufentscheidungen auf dieser Basis weitgehend eigenständig treffen. Andererseits können Technolo-gien – gezielt eingesetzt – den Vertriebsprozess heute erheblich vereinfachen und Verkäufer darin unterstützen, sich an die neue Customer Journey anzupassen sowie effizienter und erfolgreicher zu agieren als je zuvor.
Für kleine und mittelständige Unternehmen kann Technologie der entscheidende Faktor sein, um voranzukommen – und den Wettbewerbern immer einen Schritt voraus zu sein – unabhängig von der Größe.
Act! Gezieltes Kontakt- und Kundenmanagement
Die Lösung mit weltweit über 2,8 Millionen überzeugten Anwendern.
1. Kontakt herstellen.
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Erfassen von Leads / Visitenkarten Unterwegs und auf Messen
Ergänzen um weitere (vorher definierte) Informationen
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Ergänzen um weitere (vorher definierte) Informationen
Synchronisieren und Anlegen als Lead in Microsoft Dynamics CRM
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Putting the SPARK into Virtual Training.pptxCynthia Clay
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
2. Synopsis
• Social CRM is a philosophy & a business strategy, supported by a
technology platform, business rules, workflow, processes & social
characteristics, designed to engage the customer in a collaborative
conversation in order to provide mutually beneficial value in a
trusted & transparent business environment.
• This could include
− peer-to-peer customer support
− idea management
− market research
− product launch
− brand reputation management
• Join this session and learn how to implement this within Sage CRM.
3. CRM is…
• “more than just a software application. It is a business
solution for all customer-centric processes. It covers
every interaction with customers across the entire
business. It improves internal business
processes, enables closer management of new and
existing customer relationships, increases revenues and
decreases inefficiencies and provides management with
timely and reliable insight to guide decisions.”
− Sage Product Brochure
− http://tinyurl.com/sageinsights1
4. Social Media is…
• “is a set of technologies and channels targeted at
forming and enabling a potentially massive community of
participants to productively collaborate”
• Anthony Bradley, Group Vice President, Gartner
Research - January 2010
− Sage CRM and Social Media
− http://tinyurl.com/sageinsights2
5. Social CRM is…
• “is a philosophy & a business strategy,
supported by a technology platform, business
rules, workflow, processes & social
characteristics, designed to engage the
customer in a collaborative conversation in order
to provide mutually beneficial value in a trusted
& transparent business environment.”
− Paul Greenberg (2009)
− http://the56group.typepad.com/pgreenblog/
8. Time on Social Media
http://www.hitwise.com/uk/press-centre/press-releases/which-countries-spend-longest-on-facebook/
Experian Hitwise Data
45
40
35
30
25
20 Social Media as % of time
15 on Internet
10 Time on Facebook in
Minutes
5
0
9. We use Social Media because…
• Owner • Marketing • Customer • Sales
Managers & Professionals Service • “I want new
CEOs • “I need • “I want to help tools to help
• “I am an channels to customers me identify
opinion leader place our solve their sales
with a content, and problems” prospects and
thorough therefore build • “I want to progress sales
knowledge of traffic.” share tips and prospects
my industry. • “I want to know tricks with
• I want to raise what the public customers.”
awareness.” is saying about
us.”
10. Goal Setting…
• Your needs determine the goals you set
− peer-to-peer customer support,
− idea management,
− market research,
− product launch,
− brand reputation management.
• Are you shaping the conversation?
− Is your engagement leading to website visits?
o Are you encouraging the conversations to take place within forums that you
host?
− How Reputation management?
o Building an Authoritative and Trusted voice?
o What is the Twitter Sentiment Around round your Brand/Company
11. Sage CRM in the Social Media Ecosystem
• Sage CRM can be a hub for your Social Media interactions.
• Twitter Integration
− Manage your tweets from within Sage CRM
• Interactive Dashboard
− Feed based data can be all brought together
− Anything stored in the database can be used
o Reporting
o Group Building and Marketing
• Easy to use APIs and customisation options which make it easy to mashup
new forms of information in the interface.
• Powerful E-mail and E-marketing features can be used for building social
interactions.
15. Easily Add Create Reports on
Standard Twitter Twitter Notes
Gadgets
Create Groups using
Twitter data
16. API’s allow Social Media Metrics to be easily
incorporated into the interface
e.g. Klout.com Compare Social Influence
17. Measurement is important
• Tweetstats.com
• Twittercounter.com
• PeerIndex.com
• Klout.com
• Bit.ly
• Web Analytics e.g Google goals
− Self Service conversion
18. Build your Social Network
The Rules Tips
• Listen • Make sure what you share is
• Share interesting…
• Engage • Share regularly, frequently
− Best to ReTweet (RT) and
• “the conversation belongs to the reply
customer and you are joining in • Make sure your profile is
the conversation” complete
− Jeff Richards, Sage Insights, 2011
− Description
− Home page
• But where does the conversation
take place? − Logo/Avatar
− Use Location, if mobile
19. Sage CRM Email services have a role to play
• Social Media Alerts and Interactions can be stored within Sage
CRM.
• Examples of Social Media Alerts
− Twitter.com - email when you are mentioned
− Tweetbeep.com – keyword monitoring
• You can email publishing services (automatic posting on Social
Media)
• Email to Twitter
− Twittermail.com
• You can use Sage E-marketing to contact those you have contact on
Twitter/Those you don’t have on twitter.
22. Other tools
• Social Media Management Tools • RSS Feed to Post
− Seesmic − RSS Graffiti
− Twimbow − Twitterfeed (can be integrated with Link
− Hootsuite shorteners)
− TweetDeck − Dlvr.it
− Ubervu • Link shortening/sharing and click
• Multichannel Posting Analysis
− Examples − Bit.ly – also create QR codes
o Ping.fm − Zip.pe
o Pixelpipe − Tinyurl.com
o Hellotxt.com
• Twitter Sentiment
• Follower Reports − http://twittersentiment.appspot.com
− Who.unfollowed.me • App Directories
− Http://twitdom.com/
23. Visit the Sage CRM Ecosystem at
www.sagecrm.com
Sage CRM
wwwsagecrmcom
Sage CRM (Official
Group)
wwwsagecrmcom
24. m-Computers Consulting GmbH
Your Contact:
Michael Reischer Thank you for your
CEO Attention
+1 (520) 363-1559
+49 (30) 374 900-15
mreischer@m-Computers.com
Editor's Notes
IntroductionI want to break this topic down and look at this topic with as much reality that I can muster.There is an enormous amount of hype around Social CRM and I think this can get in the way of a sober assessment of how new the Social Networks can be used to enhance business.Lets start with a definition.“more than just a software application. It is a business solution for all customer-centric processes. It covers every interaction with customers across the entire business. It improves internal business processes, enables closer management of new and existing customer relationships, increases revenues and decreases inefficiencies and provides management with timely and reliable insight to guide decisions.”Custom Relationship Management is a strategy for managing a organisation's interactions with external contacts, customers, clients and sales prospects. It uses technology to automate business rules, organize data, and synchronize processes. It might be mainly used for sales, but extends across marketing, customer service, and technical support. And it goes deep! It brings back office information to the customer facing teams e.g. stock levels or credit history.
“Social Media is a set of technologies and channels targeted at forming and enabling a potentially massive community of participants to productively collaborate”That’s from Anthony Bradley, Group VP of Gartner Research. You can see that is quoted in the brochure Sage CRM and Social Media.The use of technology (websites and applications) to communicate informally with other users, or to find people with similar interests to oneself. Data is typically not structured. The technology is typically third party and so not under your control.
Paul Greenberg defines Social CRM as…“a philosophy & a business strategy, supported by a technology platform, business rules, workflow, processes & social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted & transparent business environment.”I understand Social CRM to be a strategy to engage with those informal unstructured networks in order to build new forms of relationships with prospects and customers and to allow a link between the unstructured data and the information contained and controlled within the technology used with CRM.Important alert! A Social CRM strategy can include you own corporate support forums, blogs and self service community - the most important thing to realise about Social Networks is that the conversation belongs to the customer and you are joining in the conversation.
Its the usage not the sheer number of users that make the site useful.Source: http://reface.me/news/updated-world-map-of-social-networks-2011/We must not get hypnotised by the sites with the most users, we have to think about the relevance to our business.Are these people talking about subjects relevant to my business?Are these people talking about my business?Are these people in a geography that I can serve?We have to be active participants in the place where the conversation is taking place.
Sage CRM for Twitter enables users to post or reply directly to a tweet fromwithin Sage CRM. Users can view twitter feeds for specific companies and peopleand can then save the contents of the tweet to a note within Sage CRM. Notonly is Twitter a great way to find people talking about things you’re interested in(keyword searches) or to find people who live nearby (geographic searches), butit can also be used to track brand names, user mentions and company mentions,all from within Sage CRM.Twitter accounts may be set up for marketing campaigns in Sage CRM, andtweets may be viewed and posted from within the Sage CRM marketing area forseamless social media campaign management. This enables users to effectivelyengage and connect with customers and prospects directly through Sage CRM.
The interactive dashboard can contain Feeds from Twitter, from YoutubeAPI allows custom gadgets to display any information e.g. Youtube Insights data.
Klout.com is only one example of ‘influence’ measuremente.g.Peerindex.com is anotherWhat Authority do the people have?What is their influence? How many people will they tel? And how likely is their experience to be retweeted?
the conversation belongs to the customer and you are joining in the conversationAnd when we thing about commonly used social networking sites is the sheer number of them: