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Page 1 of 11 |   www.rizzoma.com




                                    REALTIME
                                   COLLECTIVE
                                      MIND
Page 2 of 11 |   www.rizzoma.com




Communication
is the primary need
of business conduct

 All existing tools display
 messages in a linear way
 • Ideas are fragmented
 • NO bird's-eye view
 • Deadborn content
Page 3 of 11 |   www.rizzoma.com




See how chat become a structured document
Page 4 of 11 |   www.rizzoma.com




Competitors
                                                                          Rich content:
                                                  Drag&drop               Gadgets,
                            Comment    Activity   and easy      Mobile    @mentions,
                            anywhere   stream     structuring   version   charts          Valuation


 Yammer                        No                    No                       No          $1.2b


 Jive                          No                    No         Poor                      $0.6b


 Google Docs                  Poor      No          Poor                      No          ~ $1b


 Box.net                       No      Poor          No                       No          $1.2b


 Rizzoma                                                                                  Your guess
Page 5 of 11 |   www.rizzoma.com




           Core team


                    Daniil Kravtsov                   Vladimir Kobzev      Ilya Nazarov                    Anton Paramonov
                    CEO, UX vision                    Customer Relations   NodeJS & CouchDB                Web Technologies



            Total: 17 teammates:             The




            Our community grows with the average user time on service
                                                                                                                        February
                Traction since the launch in Feb 2012 shows:
          — The number of users is increasing;                                                       December
                                                                                 October
          — The duration of single visit grows. Users shiſt
            to Rizzoma for task execution.               August


February                                                                                   • 38 min avg. time on site
142 users
5 min on site
                            April                                                          • 40000 users
                                                   June                                    • 18% DAU/MAU
Page 6 of 11 |   www.rizzoma.com




Target Audience to Expand

Focus: information management teams, usually 3 to 20 members, the knowledge workers.
It’s a very large and diffused audience.

US segment is $23.5 billion in 2011 according to WSJ


Key segments for near-term product development:

             •	 Web design
             •	 Research and consulting
             •	 Game development
             •	 IT startups.
Page 7 of 11 |   www.rizzoma.com




We follow bottom-up customer acquisition strategy

 10% of acquired users                                                                            1 active user
 stay with us.                                                                                    adds 3 new users
                                                40 000 users
                                   Retention                                       Referral


 IT guys start career early and get hired or launch own projects while studying in higher education institutions.
This is why we are going to promote Rizzoma in technological universities.
We already started to work with Unicamp, ITMO and MISIS.

 Integration with Dropbox, Google Apps, iCloud, Confluence, WordPress and other tools popular among target teams.

 Precise ads for: “ZeroMail”, “corporate wiki service”, “agile project management” and other target keywords.
Current acquisition cost is $1,4 per registered user.

 Strong connections with social networks, email and chats i.e Skype. Right now 40 new users per day sign up
for Rizzoma via a shared link or an email invitation.

 Market Places: Apple stores, Google Stores, Atlassian, Jive, Wrike etc. At the moment we have 10 registrations per day
on Chrome Store
Page 8 of 11 |    www.rizzoma.com




Monetization

         Casual                                Feature                         High Secure
      Collaboration                             Store                          Collaboration                        Enterprise


       Groups operating just          Thousands OpenSocial Gadgets           Group management settings.
    from time to time i.e. friends   the same as in Confluence, Gmail,
  and other non-commercial groups.                Jive work                  Preset features from store:
                                                                          task management, realtime backup,
      Included features: email           Integrations i.e. Dropbox,               advanced security,
   and Facebook deep integration,           GoogleApps, iCloud.
      mentions, mobile version.                                               10Gb file storage per user,
                                     Custom settings like upload space,             integrations.
          Unlimited users.                 in-text tasks, exports.


                                          Charge for one feature.                                             Additional features development
                                          Some features are free.                                                  provided by request.




              Free                   from $0,3 per feature*                 $3 per user/month                   Custom price

                                         *Half profit get developers.
Page 9 of 11 |   www.rizzoma.com




RoadMap
Winter 2012-2013
• OpenSocial APi

Spring 2013
• Group Management

Sammer 2013
• Native iphone and android app
• Offline app (access without internet)

Fall 2013
 • Server-in-a-box
Page 10 of 11 |   www.rizzoma.com




Funding requirements
Current burn rate: $42k per month. Will reach up to $100k burn rate in case
we keep up with the appointed road map.


We are going to spend 200k for customer acquisition:

•	 50k for advertisements in Google and Facebook
•	 50k for landing pages and store pages development
•	 100k for direct sales and integrations in universities and opinion leader teams


We are looking for $1m
Page 11 of 11 |   www.rizzoma.com




Email was invented 40 years ago
There are 90 billion business emails
that people send and receive every
day. Such a mess!

The day when people dramatically change     support@rizzoma.com
the way they communicate is drawing near.
The day when collaboration will become
the true collective mind.

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Rizzoma presentation for investors

  • 1. Page 1 of 11 | www.rizzoma.com REALTIME COLLECTIVE MIND
  • 2. Page 2 of 11 | www.rizzoma.com Communication is the primary need of business conduct All existing tools display messages in a linear way • Ideas are fragmented • NO bird's-eye view • Deadborn content
  • 3. Page 3 of 11 | www.rizzoma.com See how chat become a structured document
  • 4. Page 4 of 11 | www.rizzoma.com Competitors Rich content: Drag&drop Gadgets, Comment Activity and easy Mobile @mentions, anywhere stream structuring version charts Valuation Yammer No No No $1.2b Jive No No Poor $0.6b Google Docs Poor No Poor No ~ $1b Box.net No Poor No No $1.2b Rizzoma Your guess
  • 5. Page 5 of 11 | www.rizzoma.com Core team Daniil Kravtsov Vladimir Kobzev Ilya Nazarov Anton Paramonov CEO, UX vision Customer Relations NodeJS & CouchDB Web Technologies Total: 17 teammates: The Our community grows with the average user time on service February Traction since the launch in Feb 2012 shows: — The number of users is increasing; December October — The duration of single visit grows. Users shiſt to Rizzoma for task execution. August February • 38 min avg. time on site 142 users 5 min on site April • 40000 users June • 18% DAU/MAU
  • 6. Page 6 of 11 | www.rizzoma.com Target Audience to Expand Focus: information management teams, usually 3 to 20 members, the knowledge workers. It’s a very large and diffused audience. US segment is $23.5 billion in 2011 according to WSJ Key segments for near-term product development: • Web design • Research and consulting • Game development • IT startups.
  • 7. Page 7 of 11 | www.rizzoma.com We follow bottom-up customer acquisition strategy 10% of acquired users 1 active user stay with us. adds 3 new users 40 000 users Retention Referral  IT guys start career early and get hired or launch own projects while studying in higher education institutions. This is why we are going to promote Rizzoma in technological universities. We already started to work with Unicamp, ITMO and MISIS.  Integration with Dropbox, Google Apps, iCloud, Confluence, WordPress and other tools popular among target teams.  Precise ads for: “ZeroMail”, “corporate wiki service”, “agile project management” and other target keywords. Current acquisition cost is $1,4 per registered user.  Strong connections with social networks, email and chats i.e Skype. Right now 40 new users per day sign up for Rizzoma via a shared link or an email invitation.  Market Places: Apple stores, Google Stores, Atlassian, Jive, Wrike etc. At the moment we have 10 registrations per day on Chrome Store
  • 8. Page 8 of 11 | www.rizzoma.com Monetization Casual Feature High Secure Collaboration Store Collaboration Enterprise Groups operating just Thousands OpenSocial Gadgets Group management settings. from time to time i.e. friends the same as in Confluence, Gmail, and other non-commercial groups. Jive work Preset features from store: task management, realtime backup, Included features: email Integrations i.e. Dropbox, advanced security, and Facebook deep integration, GoogleApps, iCloud. mentions, mobile version. 10Gb file storage per user, Custom settings like upload space, integrations. Unlimited users. in-text tasks, exports. Charge for one feature. Additional features development Some features are free. provided by request. Free from $0,3 per feature* $3 per user/month Custom price *Half profit get developers.
  • 9. Page 9 of 11 | www.rizzoma.com RoadMap Winter 2012-2013 • OpenSocial APi Spring 2013 • Group Management Sammer 2013 • Native iphone and android app • Offline app (access without internet) Fall 2013 • Server-in-a-box
  • 10. Page 10 of 11 | www.rizzoma.com Funding requirements Current burn rate: $42k per month. Will reach up to $100k burn rate in case we keep up with the appointed road map. We are going to spend 200k for customer acquisition: • 50k for advertisements in Google and Facebook • 50k for landing pages and store pages development • 100k for direct sales and integrations in universities and opinion leader teams We are looking for $1m
  • 11. Page 11 of 11 | www.rizzoma.com Email was invented 40 years ago There are 90 billion business emails that people send and receive every day. Such a mess! The day when people dramatically change support@rizzoma.com the way they communicate is drawing near. The day when collaboration will become the true collective mind.