The document outlines a presentation on library advocacy in the digital age, discussing how to develop clear messages, leverage social media platforms like Facebook and Twitter, and share stories of library impact to build support and pressure legislators to increase funding for essential library services. Examples are provided of New York Library Association's advocacy campaign promoting libraries as essential community resources. Tactics include organizing supporters online and guiding them to take targeted actions to influence policymakers.
This document provides guidance on advocacy for library friends groups. It discusses why advocacy is important, what advocacy involves, developing an effective message, and examples of successful advocacy campaigns. The key points covered include organizing advocacy efforts, determining targets, utilizing tactics like meetings with officials and demonstrations, and crafting a clear and compelling message that connects the library's goals with people's interests and values. Effective advocacy requires strong leadership, clear goals, and matching resources to the campaign's tactics.
Positioning your library as an essential serviceLibby Post
This document discusses positioning libraries as essential services through marketing, advocacy, and public votes. It begins by introducing the presenter and the topics that will be covered, which include how to market the library as an essential service, the importance of advocacy, and how public votes can stabilize funding. Several case studies are presented on running successful advocacy campaigns, including a library that campaigned for a $6.9 million referendum through branding, community outreach, and garnering public support. Trustees are encouraged to speak on behalf of libraries and build relationships with community leaders to reinforce the value of libraries. The presentation emphasizes combining marketing, advocacy and public commitment to achieve funding goals.
Library branding, marketing and customer service part 2Libby Post
This document discusses the importance of customer service for libraries. It notes that libraries now face competition from other information sources like bookstores and the internet. Good customer service is necessary to keep patrons coming back. The document provides tips for libraries to improve customer service, including training staff to understand their role in providing good service and adopting philosophies like FISH! that focus on being present and choosing a positive attitude. Fun ideas are suggested like rewards for loyal patrons or making sure policies are easy for patrons to understand. The overall message is that branding, marketing, and excellent customer service are all critical for libraries.
Library branding, marketing and customer service part iLibby Post
This document discusses how branding, marketing, and customer service are interconnected for libraries. It provides examples of how to define a library's mission, identify target audiences, examine strengths and weaknesses, and develop graphic standards and marketing campaigns. Customer service is framed as a way to increase patron use and support for the library. The presentation also includes case studies of libraries that improved their branding and marketing through strategic campaigns, and tips for developing relationships with media outlets to promote the library's message.
The document provides an overview of a staff development day presentation focusing on innovation in libraries. It discusses how libraries must adapt to changing user needs and expectations around areas like content format, search, and devices. Libraries are encouraged to focus on strategic priorities and partnerships that add value for users and communities through experiences like educational opportunities and programs. The presentation emphasizes the need for libraries to be open to change, new ideas, and removing barriers in order to better serve users in the future.
Writing for Digital - Sarah Manners - Quirk Knowledge WeekQuirk Education
The document discusses digital copywriting and provides tips for writing effective digital content. It notes that digital copywriting is different than traditional print copywriting and involves tailoring content for different online contexts. It emphasizes researching the target audience through creating detailed personas and writing with an audience of one in mind. The document also discusses using storytelling techniques and establishing a clear tone of voice aligned with the brand. It highlights the importance of digital content being results-driven by focusing on business goals and key performance indicators.
The document provides guidance on creating a library brand through developing a compelling story, tagline, and logo. It emphasizes defining the target audience and crafting a story about why the library matters to that audience in an emotional way. It also stresses identifying a feeling the brand should evoke and developing a logo, tagline, and consistent branding that conveys this story and feeling. The document outlines steps to take including analyzing current marketing, gathering constituent feedback, and designing a logo that reflects the brand identity.
The document provides guidance on writing effective content for the web. It discusses usability principles like using concise and scannable writing. It also covers digital best practices such as using short lengths between 500-750 words, incorporating imagery and calls to action. A key topic is creating shareable content by making it timely, relevant and providing a unique perspective that is useful or entertaining for the audience. The document stresses understanding the audience by analyzing analytics, listening on social media and creating audience personas to tailor the content.
This document provides guidance on advocacy for library friends groups. It discusses why advocacy is important, what advocacy involves, developing an effective message, and examples of successful advocacy campaigns. The key points covered include organizing advocacy efforts, determining targets, utilizing tactics like meetings with officials and demonstrations, and crafting a clear and compelling message that connects the library's goals with people's interests and values. Effective advocacy requires strong leadership, clear goals, and matching resources to the campaign's tactics.
Positioning your library as an essential serviceLibby Post
This document discusses positioning libraries as essential services through marketing, advocacy, and public votes. It begins by introducing the presenter and the topics that will be covered, which include how to market the library as an essential service, the importance of advocacy, and how public votes can stabilize funding. Several case studies are presented on running successful advocacy campaigns, including a library that campaigned for a $6.9 million referendum through branding, community outreach, and garnering public support. Trustees are encouraged to speak on behalf of libraries and build relationships with community leaders to reinforce the value of libraries. The presentation emphasizes combining marketing, advocacy and public commitment to achieve funding goals.
Library branding, marketing and customer service part 2Libby Post
This document discusses the importance of customer service for libraries. It notes that libraries now face competition from other information sources like bookstores and the internet. Good customer service is necessary to keep patrons coming back. The document provides tips for libraries to improve customer service, including training staff to understand their role in providing good service and adopting philosophies like FISH! that focus on being present and choosing a positive attitude. Fun ideas are suggested like rewards for loyal patrons or making sure policies are easy for patrons to understand. The overall message is that branding, marketing, and excellent customer service are all critical for libraries.
Library branding, marketing and customer service part iLibby Post
This document discusses how branding, marketing, and customer service are interconnected for libraries. It provides examples of how to define a library's mission, identify target audiences, examine strengths and weaknesses, and develop graphic standards and marketing campaigns. Customer service is framed as a way to increase patron use and support for the library. The presentation also includes case studies of libraries that improved their branding and marketing through strategic campaigns, and tips for developing relationships with media outlets to promote the library's message.
The document provides an overview of a staff development day presentation focusing on innovation in libraries. It discusses how libraries must adapt to changing user needs and expectations around areas like content format, search, and devices. Libraries are encouraged to focus on strategic priorities and partnerships that add value for users and communities through experiences like educational opportunities and programs. The presentation emphasizes the need for libraries to be open to change, new ideas, and removing barriers in order to better serve users in the future.
Writing for Digital - Sarah Manners - Quirk Knowledge WeekQuirk Education
The document discusses digital copywriting and provides tips for writing effective digital content. It notes that digital copywriting is different than traditional print copywriting and involves tailoring content for different online contexts. It emphasizes researching the target audience through creating detailed personas and writing with an audience of one in mind. The document also discusses using storytelling techniques and establishing a clear tone of voice aligned with the brand. It highlights the importance of digital content being results-driven by focusing on business goals and key performance indicators.
The document provides guidance on creating a library brand through developing a compelling story, tagline, and logo. It emphasizes defining the target audience and crafting a story about why the library matters to that audience in an emotional way. It also stresses identifying a feeling the brand should evoke and developing a logo, tagline, and consistent branding that conveys this story and feeling. The document outlines steps to take including analyzing current marketing, gathering constituent feedback, and designing a logo that reflects the brand identity.
The document provides guidance on writing effective content for the web. It discusses usability principles like using concise and scannable writing. It also covers digital best practices such as using short lengths between 500-750 words, incorporating imagery and calls to action. A key topic is creating shareable content by making it timely, relevant and providing a unique perspective that is useful or entertaining for the audience. The document stresses understanding the audience by analyzing analytics, listening on social media and creating audience personas to tailor the content.
Content presentation - Bangkok Conference 2012Kirsty Brown
A presentation written for the franchise network at MyDestination.com focused on how to make your content work harder for your business. Includes sections on:
- How to engage users
- Knowing your audience
- Understand influence
- Implementing an Editorial Strategy
- SEO & Content
Mwmg internet marketing - social media for business - i2i business solution...davidlaud
This document provides an overview of social media marketing presented by David Laud. It defines social media, reviews major platforms like Twitter, LinkedIn and Facebook, and discusses why social media is important for business. It offers tips on having a social media plan, implementation, measuring success, and staying within legal guidelines. The presentation emphasizes creating a strategy, listening to others, using personality over direct sales, and allowing time for results.
The document discusses 7 strategic goals for public libraries:
1. Libraries will serve increasingly diverse communities with expectations of timely access across digital and physical platforms.
2. Library content will expand beyond text to include visual, audio, and interactive formats. Search capabilities will also improve.
3. Librarians will focus more on professional services and strategic alignment than traditional roles in organizing knowledge.
4. Collections, metadata, and e-learning resources will increasingly move to cloud-based platforms.
Personal branding is the process of marketing oneself to others by communicating one's excellence. It involves defining who you are, what you do, and why you are unique. Developing a personal brand involves establishing an online and social media presence, networking, partnering with training organizations, speaking for free to gain experience and exposure, writing an e-book, engaging with media, volunteering or sponsoring charities, and getting recognized with awards to develop a consistent brand identity over time. The goal is to position oneself as a thought leader and have others do marketing through word-of-mouth.
This presentation to leaders of county associations emphasizes the power of basic brand principles for clear communication to multiple audiences. Government associations must communicate value.
Crowdfunding Presentation by HI-Arts, StornowaySian Jamieson
Are you constantly looking for the right funding route but coming up empty handed? Are you looking for alternative routes to fund your project that doesn’t rely on public bodies? Would you like to start engaging people with your project now? Crowdfunding could be your answer.
Crowdfunding is a modern, online and interactive way to raise funds directly from the public – or the Crowd – for your projects and activities. With the advent of Crowdfunding we can now turn our audiences into supporters and funders, by collecting multiple small donations online and offering unique incentives to encourage giving, not only can you raise funds to get your project of the ground but you can start to build a ‘buzz’ around it before hand.
The workshop will cover all the aspects you will need to create, implement and market your Crowdfunding project. Including:
• How does Crowdfunding work?
• Where can I crowdfund – what platforms are available?
• How to write the perfect pitch.
• Choosing the right rewards.
• Marketing your crowdfunding project.
• Engaging, thanking and keeping in touch with your new funders.
• Marketing your progress.
• Your next steps.
The workshop is suitable for all individuals, organisations and professionals who work within the Cultural, Creative, Heritage and Arts sector. Sian Jamieson, Audience Development Manager at HI-Arts will lead this 2 hour workshop and can provide opportunities for one to one consultations with about Crowdfunding and any ideas for potential projects after the event.
Webinar - Crowdfunding for Libraries: Technology Tips for Futuristic Fundrais...TechSoup
Visit http://www.techsoupforlibraries.org for tech donations for public libraries!
Could you use more funding for your library projects? Are you looking for money to launch a new program? Turn community-driven support into dollars with crowdfunding! A well-run crowdfunding campaign can yield big results, even for small libraries.
Learn technology tools, tips, and tried-and-true practices for running a successful crowdfunding campaign for your library. Learn the basics, and hear from two libraries with experience in this type of fundraising.
-- Mary Ann Antonellis, M.N. Spear Memorial Library (Shutesbury, MA) - using crowdfunding to support capital campaign to build a new library.
-- Laura Bartnik, Northlake Public Library District (IL) - used crowdfunding to purchase and promote graphic novels and technology in the library.
Sarah GoodwinThiel discusses using the Harwood Approach and Design Thinking methodology to engage communities. These approaches emphasize listening to community aspirations, finding common goals, and creating user-centered solutions. She provides examples of how libraries could work together in Lawrence, Kansas by understanding each other's goals and collaborating on services, collections, and programming to better meet community needs. The key is shifting conversations from problems to possibilities through creative, empathetic thinking and partnership.
Stephen Abram discusses transformational leadership strategies for librarians. He talks about the importance of collaboration, speaking with one voice, and prioritizing initiatives for maximum impact. Abram notes that the Philippines is poised for growth and discusses how librarians can help support education, the economy, and quality of life. He emphasizes developing leadership skills through training programs and emphasizes qualities like passion, risk-taking, and flexibility.
Twitter 101: How to Humanize Your Tweets in 2017 Marketing Nutz
Whether you are a beginning or advanced Twitter user, deciding how to use the social media channel effectively to grow your business can be challenging.
This presentation deck was used in a recent webinar with SCORE small business and delivered by social media expert Pam Moore who shows you how to humanize your tweets and make them more personal. In doing so, you will inspire people to connect with your small business, trust you and buy your products or services.
The document provides an overview of research on gender differences in young adult information seeking behaviors. It finds that teenage girls are more willing to thoroughly search for information, while boys prefer quicker methods and are reluctant to ask for help. The document also discusses ways to engage young adults in the library, including offering popular materials, technology, and programming developed with teen input. Finally, it explores gaming in libraries and finds benefits to learning skills but challenges integrating it due to perceptions. The document cites multiple references to support its discussion.
This presentation was give to an international audience of publishing professionals working in cross-media from Greece, Italy, Slovenia, Germany, France, USA, Australia, UK and Sweden. The purpose of the presentation was to show how old media models are being disrupted and that there is no turning back from disintermediation. Case studies demonstrate the new rules of free market publishing.
Inbound Marketing Conference 2016 SummaryJimmy Smith
Inbound 2016 was an excellent digital marketing conference. A summary of some of the best speakers and sessions follows. I selected sessions based on personal preference and what I thought would be of value to my company. With few exceptions, I got many ideas and great value out of each session.
This document discusses several topics related to the future of libraries and information. It begins by outlining the aims and objectives of a workshop on the future of the Rockdale Public Library, including understanding user needs, discussing multiple futures scenarios, and learning about scenario planning. It then covers issues like disrupted library models, the types of libraries that may exist, what data can tell us about the future, and choices libraries will need to make. The document discusses how the publishing industry is changing with the growth of digital content and issues like open access. It also touches on trends like MOOCs and how the content mix delivered by libraries may evolve over time.
Are you constantly looking for the right funding route but coming up empty handed? Are you looking for alternative routes to fund your project that doesn’t rely on public bodies? Would you like to start engaging people with your project now? Crowdfunding could be your answer.
Crowdfunding is a modern, online and interactive way to raise funds directly from the public – or the Crowd – for your projects and activities. With the advent of Crowdfunding we can now turn our audiences into supporters and funders, by collecting multiple small donations online and offering unique incentives to encourage giving, not only can you raise funds to get your project of the ground but you can start to build a ‘buzz’ around it before hand.
The workshop will cover all the aspects you will need to create, implement and market your Crowdfunding project. Including:
• How does Crowdfunding work?
• Where can I crowdfund – what platforms are available?
• How to write the perfect pitch.
• Choosing the right rewards.
• Marketing your crowdfunding project.
• Engaging, thanking and keeping in touch with your new funders.
• Marketing your progress.
• Your next steps.
Always Be Circulating: How Public Libraries Meet Demand and Increase UseStephanie Chase
This document provides tips and strategies for public libraries to effectively manage their collections and increase circulation and patron use. It emphasizes the importance of collaboration between selection and public services staff to support readers' advisory work through handselling items, personalized recommendations, and encouraging browsing. Other key points include using the front of the library and first 20 feet for branding, balancing abundance with value through effective merchandising, and acting as passionate advocates or "customer chiefs" to help patrons connect with materials.
This document provides an overview of different citation styles used in academic writing, including MLA, APA, Chicago, and others. It discusses the disciplines that typically use each style and some key differences between them. For example, it notes that MLA style is mostly used in the humanities, APA is used in the social sciences, and Chicago style is used in book publishing. The document also provides brief descriptions of styles like ACS, IEEE, and ASA.
Dunkirk library district initiative power pointLibby Post
This document provides information about the Dunkirk Library's proposal to become a library district in order to secure stable funding. It summarizes the library's declining funding in recent years, cuts that have already been made, and the benefits becoming a district would provide, including restoring hours, programs, and materials purchasing. Details such as tax impacts, the district vote date, and contact information are also included to support the library's request for community-based funding through the district model.
Dunkirk library district initiative power point2Libby Post
This document provides information about the Dunkirk Library's proposal to become a library district in order to secure stable funding. It summarizes the library's declining funding in recent years, which has led to cuts in hours, staffing, and services. The library is proposing a vote to establish a library district funded at $350,000 annually through a small tax increase. This would restore lost funding and programs while representing a minor portion of residents' overall taxes. The benefits and consequences of approval or denial of the proposal are outlined.
3CX Phone System is an open-source VoIP phone system that is software-based, runs on Windows, and offers competitive pricing and licensing. It integrates with Outlook and provides mobility features through its user portal as well as unified communications, call conferencing, and connectivity between offices through 3CX Bridges. Customers praise 3CX for allowing medium-sized businesses to work on a corporate scale in a cost-effective and easy to manage solution.
Content presentation - Bangkok Conference 2012Kirsty Brown
A presentation written for the franchise network at MyDestination.com focused on how to make your content work harder for your business. Includes sections on:
- How to engage users
- Knowing your audience
- Understand influence
- Implementing an Editorial Strategy
- SEO & Content
Mwmg internet marketing - social media for business - i2i business solution...davidlaud
This document provides an overview of social media marketing presented by David Laud. It defines social media, reviews major platforms like Twitter, LinkedIn and Facebook, and discusses why social media is important for business. It offers tips on having a social media plan, implementation, measuring success, and staying within legal guidelines. The presentation emphasizes creating a strategy, listening to others, using personality over direct sales, and allowing time for results.
The document discusses 7 strategic goals for public libraries:
1. Libraries will serve increasingly diverse communities with expectations of timely access across digital and physical platforms.
2. Library content will expand beyond text to include visual, audio, and interactive formats. Search capabilities will also improve.
3. Librarians will focus more on professional services and strategic alignment than traditional roles in organizing knowledge.
4. Collections, metadata, and e-learning resources will increasingly move to cloud-based platforms.
Personal branding is the process of marketing oneself to others by communicating one's excellence. It involves defining who you are, what you do, and why you are unique. Developing a personal brand involves establishing an online and social media presence, networking, partnering with training organizations, speaking for free to gain experience and exposure, writing an e-book, engaging with media, volunteering or sponsoring charities, and getting recognized with awards to develop a consistent brand identity over time. The goal is to position oneself as a thought leader and have others do marketing through word-of-mouth.
This presentation to leaders of county associations emphasizes the power of basic brand principles for clear communication to multiple audiences. Government associations must communicate value.
Crowdfunding Presentation by HI-Arts, StornowaySian Jamieson
Are you constantly looking for the right funding route but coming up empty handed? Are you looking for alternative routes to fund your project that doesn’t rely on public bodies? Would you like to start engaging people with your project now? Crowdfunding could be your answer.
Crowdfunding is a modern, online and interactive way to raise funds directly from the public – or the Crowd – for your projects and activities. With the advent of Crowdfunding we can now turn our audiences into supporters and funders, by collecting multiple small donations online and offering unique incentives to encourage giving, not only can you raise funds to get your project of the ground but you can start to build a ‘buzz’ around it before hand.
The workshop will cover all the aspects you will need to create, implement and market your Crowdfunding project. Including:
• How does Crowdfunding work?
• Where can I crowdfund – what platforms are available?
• How to write the perfect pitch.
• Choosing the right rewards.
• Marketing your crowdfunding project.
• Engaging, thanking and keeping in touch with your new funders.
• Marketing your progress.
• Your next steps.
The workshop is suitable for all individuals, organisations and professionals who work within the Cultural, Creative, Heritage and Arts sector. Sian Jamieson, Audience Development Manager at HI-Arts will lead this 2 hour workshop and can provide opportunities for one to one consultations with about Crowdfunding and any ideas for potential projects after the event.
Webinar - Crowdfunding for Libraries: Technology Tips for Futuristic Fundrais...TechSoup
Visit http://www.techsoupforlibraries.org for tech donations for public libraries!
Could you use more funding for your library projects? Are you looking for money to launch a new program? Turn community-driven support into dollars with crowdfunding! A well-run crowdfunding campaign can yield big results, even for small libraries.
Learn technology tools, tips, and tried-and-true practices for running a successful crowdfunding campaign for your library. Learn the basics, and hear from two libraries with experience in this type of fundraising.
-- Mary Ann Antonellis, M.N. Spear Memorial Library (Shutesbury, MA) - using crowdfunding to support capital campaign to build a new library.
-- Laura Bartnik, Northlake Public Library District (IL) - used crowdfunding to purchase and promote graphic novels and technology in the library.
Sarah GoodwinThiel discusses using the Harwood Approach and Design Thinking methodology to engage communities. These approaches emphasize listening to community aspirations, finding common goals, and creating user-centered solutions. She provides examples of how libraries could work together in Lawrence, Kansas by understanding each other's goals and collaborating on services, collections, and programming to better meet community needs. The key is shifting conversations from problems to possibilities through creative, empathetic thinking and partnership.
Stephen Abram discusses transformational leadership strategies for librarians. He talks about the importance of collaboration, speaking with one voice, and prioritizing initiatives for maximum impact. Abram notes that the Philippines is poised for growth and discusses how librarians can help support education, the economy, and quality of life. He emphasizes developing leadership skills through training programs and emphasizes qualities like passion, risk-taking, and flexibility.
Twitter 101: How to Humanize Your Tweets in 2017 Marketing Nutz
Whether you are a beginning or advanced Twitter user, deciding how to use the social media channel effectively to grow your business can be challenging.
This presentation deck was used in a recent webinar with SCORE small business and delivered by social media expert Pam Moore who shows you how to humanize your tweets and make them more personal. In doing so, you will inspire people to connect with your small business, trust you and buy your products or services.
The document provides an overview of research on gender differences in young adult information seeking behaviors. It finds that teenage girls are more willing to thoroughly search for information, while boys prefer quicker methods and are reluctant to ask for help. The document also discusses ways to engage young adults in the library, including offering popular materials, technology, and programming developed with teen input. Finally, it explores gaming in libraries and finds benefits to learning skills but challenges integrating it due to perceptions. The document cites multiple references to support its discussion.
This presentation was give to an international audience of publishing professionals working in cross-media from Greece, Italy, Slovenia, Germany, France, USA, Australia, UK and Sweden. The purpose of the presentation was to show how old media models are being disrupted and that there is no turning back from disintermediation. Case studies demonstrate the new rules of free market publishing.
Inbound Marketing Conference 2016 SummaryJimmy Smith
Inbound 2016 was an excellent digital marketing conference. A summary of some of the best speakers and sessions follows. I selected sessions based on personal preference and what I thought would be of value to my company. With few exceptions, I got many ideas and great value out of each session.
This document discusses several topics related to the future of libraries and information. It begins by outlining the aims and objectives of a workshop on the future of the Rockdale Public Library, including understanding user needs, discussing multiple futures scenarios, and learning about scenario planning. It then covers issues like disrupted library models, the types of libraries that may exist, what data can tell us about the future, and choices libraries will need to make. The document discusses how the publishing industry is changing with the growth of digital content and issues like open access. It also touches on trends like MOOCs and how the content mix delivered by libraries may evolve over time.
Are you constantly looking for the right funding route but coming up empty handed? Are you looking for alternative routes to fund your project that doesn’t rely on public bodies? Would you like to start engaging people with your project now? Crowdfunding could be your answer.
Crowdfunding is a modern, online and interactive way to raise funds directly from the public – or the Crowd – for your projects and activities. With the advent of Crowdfunding we can now turn our audiences into supporters and funders, by collecting multiple small donations online and offering unique incentives to encourage giving, not only can you raise funds to get your project of the ground but you can start to build a ‘buzz’ around it before hand.
The workshop will cover all the aspects you will need to create, implement and market your Crowdfunding project. Including:
• How does Crowdfunding work?
• Where can I crowdfund – what platforms are available?
• How to write the perfect pitch.
• Choosing the right rewards.
• Marketing your crowdfunding project.
• Engaging, thanking and keeping in touch with your new funders.
• Marketing your progress.
• Your next steps.
Always Be Circulating: How Public Libraries Meet Demand and Increase UseStephanie Chase
This document provides tips and strategies for public libraries to effectively manage their collections and increase circulation and patron use. It emphasizes the importance of collaboration between selection and public services staff to support readers' advisory work through handselling items, personalized recommendations, and encouraging browsing. Other key points include using the front of the library and first 20 feet for branding, balancing abundance with value through effective merchandising, and acting as passionate advocates or "customer chiefs" to help patrons connect with materials.
This document provides an overview of different citation styles used in academic writing, including MLA, APA, Chicago, and others. It discusses the disciplines that typically use each style and some key differences between them. For example, it notes that MLA style is mostly used in the humanities, APA is used in the social sciences, and Chicago style is used in book publishing. The document also provides brief descriptions of styles like ACS, IEEE, and ASA.
Dunkirk library district initiative power pointLibby Post
This document provides information about the Dunkirk Library's proposal to become a library district in order to secure stable funding. It summarizes the library's declining funding in recent years, cuts that have already been made, and the benefits becoming a district would provide, including restoring hours, programs, and materials purchasing. Details such as tax impacts, the district vote date, and contact information are also included to support the library's request for community-based funding through the district model.
Dunkirk library district initiative power point2Libby Post
This document provides information about the Dunkirk Library's proposal to become a library district in order to secure stable funding. It summarizes the library's declining funding in recent years, which has led to cuts in hours, staffing, and services. The library is proposing a vote to establish a library district funded at $350,000 annually through a small tax increase. This would restore lost funding and programs while representing a minor portion of residents' overall taxes. The benefits and consequences of approval or denial of the proposal are outlined.
3CX Phone System is an open-source VoIP phone system that is software-based, runs on Windows, and offers competitive pricing and licensing. It integrates with Outlook and provides mobility features through its user portal as well as unified communications, call conferencing, and connectivity between offices through 3CX Bridges. Customers praise 3CX for allowing medium-sized businesses to work on a corporate scale in a cost-effective and easy to manage solution.
The document discusses theories of the universe from ancient Greece. It notes that the earliest constellations were identified by Homer around 6000 years ago and included the lion, bull, and scorpion. By the 5th century BC, most constellations had accompanying myths. The document also provides examples of three constellations - Leo the lion, Sagitta the arrow, and Volans the flying fish - along with their names, meanings, and three-letter abbreviations.
Friends groups are nonprofit organizations that support public libraries through fundraising, advocacy, and programming. They have their own boards and budgets to organize events and raise money to supplement the library's operating funds. Effective friends groups build strong relationships with library staff and trustees to determine the community's needs and collaborate on initiatives. Fundraising, outreach, and strategic planning are essential to recruit members and donors and make a positive impact.
Customer service as an extension of your brandLibby Post
This document discusses the importance of customer service for libraries. It argues that libraries need to establish a strong brand and view patrons as customers in order to remain competitive. The key aspects of good customer service discussed include instilling a culture of customer service among library staff, gathering feedback from patrons, making improvements based on patron needs, and ensuring staff are well-trained and provide a positive experience. Specific philosophies and programs discussed that can enhance customer service are FISH!, Give Them the Pickle, and various fun customer service ideas.
The document discusses theories of the universe from ancient Greece. It notes that the earliest constellations were identified by Homer around 6000 years ago and included the lion, bull, and scorpion. By the 5th century BC, most constellations had accompanying myths. The document also provides examples of three constellations - Leo the lion, Sagitta the arrow, and Volans the flying fish - along with their names, meanings, and three-letter abbreviations.
Integrating capital & referendum campaignsLibby Post
This document provides an overview of integrating capital and referendum campaigns for a public library in Goshen, NY. It discusses the benefits of combining the campaigns, with each helping to boost the other. It outlines the basics of capital campaigns and referendum campaigns, and shows how the library board would oversee both. A timeline is presented, along with messaging, communications strategies, and next steps for the integrated campaigns.
The document discusses theories about constellations from ancient Greece to modern times. It describes how the earliest constellations were identified by Homer around 6000 years ago and most were associated with myths by the 5th century BC. The modern boundaries of 88 official constellations were established by the IAU in 1922 and 1928. Modern constellations like Columba the dove and Monoceros the unicorn are more difficult to identify than classical ones because they contain fewer bright stars and are located in less prominent areas of the sky. Learning the classical constellations helps in finding the modern ones.
This document outlines a presentation given by Stephen Abram on influencing skills for librarians. It discusses defining advocacy and differentiating it from public relations and marketing. It provides tips for advocacy including identifying stakeholders, crafting messages, and using stories and metrics to showcase the value of libraries. Specific advocacy strategies are presented such as developing relationships, partnering with stakeholders, and maintaining ongoing advocacy plans. The document emphasizes listening first, being visible and likable when advocating.
Getting Started with Information Outreach in Your CommunityJacqueline Leskovec
This document provides guidance on developing an information outreach program in a local community. It begins with introducing demographic data for the area. It then discusses the importance of cultural competence, including defining culture and examining legal and health care guidelines. Various methods for learning about the local community and collaborating with partners are presented, such as using Census data, attending community events, and holding discussion forums using techniques like Café to Go or Appreciative Inquiry. The document outlines steps for identifying health information needs with community partners and developing an outreach plan. The overall document provides a framework and best practices for creating an effective community-centered outreach initiative.
Getting Started with Information Outreach in Your CommunityJacqueline Leskovec
This document provides guidance on conducting information outreach in local communities. It discusses the importance of cultural competence and outlines steps for developing an outreach plan. These include getting to know the community through demographics research, finding partners using collaboration methods like Café to Go and Appreciative Inquiry, and identifying health information needs. The goal is to effectively serve diverse populations and increase their use of health services through education and tailored programming.
This document summarizes a training webinar series on advocacy and influencing skills for librarians presented by Stephen Abram. The series includes webinars on factors influencing funding for public libraries, advocacy strategies for different types of libraries, best practices for advocates, and community communication strategies. Contact information is provided for the series instructors and links to additional advocacy resources from the University of Toronto iSchool and Stephen's Lighthouse blog. The goal of the series is to build the capacity of librarians and library staff in advocacy and promoting the value of public libraries.
The document discusses the importance of strategic planning for public libraries, providing examples of goals, objectives, and activities libraries can implement in their planning. It emphasizes conducting community needs assessments and selecting specific service responses to address in the library's mission, goals, and objectives. The planning process outlined examines how libraries can measure their progress and ensure services meet community needs.
Presented at the Louisiana Library Association 2023 Conference:
Advocacy and Activism are interrelated but are not the same. In other to succeed in either an advocacy effort or an activism campaign, it is critically important for library leaders to understand the differences in the techniques they should use and the messages they should share. EveryLibrary executive director John Chrastka will focus on new modes of advocacy and activism rooted in EveryLibrary's political action for libraries. From building coalitions to activating allies, attendees will come away with practical and actionable insights to help you in either type of effort.
The Jewish Leadership Council - Leading In 30 May 2013Esther Kustanowitz
The document discusses leadership in the digital age and the use of social media tools to promote initiatives and develop relationships. It provides an agenda for a talk on leadership concepts, how social media can help amplify messages and empower teams. Examples of effective social media interactions are given, as well as tips for organizations on determining voice and compelling content. Tools like Twitter, Facebook, Google+, Pinterest and blogs are explored.
Telling Your Story to Motivate Donors and Advocates for Your CauseRachel Kubicki
This presentation focuses on the importance of great story telling and also provides step by step instructions for creating your story. Included you will find examples, quotes for inspiration, and more. This is intended for board members, nonprofit executives, fundraisers and volunteers. The goal is to equip you with a strong story that attracts and motivates others to engage with your nonprofit.
This document summarizes key points about understanding and adapting to your audience when preparing and delivering a presentation. It discusses the importance of audience analysis to determine who the audience members are, why they are attending, what they know, their interests, attitudes, and values. Adaptive strategies include seeking common ground, respecting differences, and being responsive to feedback. Analyzing these audience characteristics helps speakers choose topics, increase confidence, and make their presentations more engaging for the listeners. The document also profiles a notable speaker, Zach Wahls, who gave a viral speech in 2011 advocating for same-sex marriage.
The document discusses branding and effective messaging. It defines a brand as what people think of when they hear a name and as the sum of a product's attributes that exists in people's minds. To create an effective brand, an organization needs to understand their audience, purpose, and how communication evolves. Messaging should be consistent, clear, and targeted to build relationships and drive change. Every interaction helps shape a brand so consistency is important.
This document provides an overview of a presentation about information literacy and the Chronicling America historic newspaper database. It introduces information literacy and its importance, discusses how to evaluate information sources using the CRAP test, and demonstrates how to search Chronicling America to access digitized historical newspapers. The presentation notes how newspapers provide important historical context but also reflects the biases and perspectives of their time. It emphasizes the need to consider both the credibility and context of information sources.
This document discusses the importance and power of word-of-mouth marketing for libraries. It argues that word-of-mouth is the most affordable and effective marketing strategy, as customers are more likely to trust recommendations from other customers than traditional advertising. The document provides tips for libraries to implement word-of-mouth marketing, such as listening to customers, providing excellent customer service, developing a clear marketing message and plan, training staff to promote the library, and evaluating the effectiveness of word-of-mouth strategies. The goal is to turn satisfied customers into champions who will voluntarily recommend the library to others in the community.
Campaigning involves raising awareness of issues, sharing views, and trying to change things. It requires commitment, determination, and bringing together people with different skills. Effective campaigns involve understanding your audience, goals, and communication methods. Common tactics include events, petitions, leaflets, social media, demonstrations, and engaging with politicians and media. Proper planning, listening to feedback, and celebrating successes are important aspects of running a successful campaign.
Congratulations, you have an online community! Odds are, you also have an offline community. Are you using one to strengthen the other?
Most of the organizations I work with in my practice already have all the ingredients in place for a real, vibrant community that lives on and off line. Too often though, on- and offline are treated as separate worlds, with little effort made to bridge the gap. Communities thrive when there is varied and ongoing interaction. Merging physical and non-physical conversations, events, and activities is one of the strongest tactics for building community in the real world.
In this session, we'll talk about how communities form, the ingredients for engagement, the importance of culture, and tactics for bridging the gap.
Takeaways:
- An understanding of the different types and benefits of online and offline communities
- Tactics to kickstart their online and offline communities
- Ways to engage their communities both online and offline
This document discusses volunteering in Canada and provides guidance on identifying skills and finding volunteer opportunities. It encourages identifying one's technical, transferable, and personal skills. Examples of technical skills include photography, coding, and cooking. Transferable skills include being organized, resourceful, and sociable. The document recommends searching for volunteer positions online or with charitable organizations, community centers, schools, hospitals, and religious institutions. It highlights the "Meals on Wheels" and "Rupert's Land Caregiver service" programs as examples and provides the website www.volunteermanitoba.ca to explore more opportunities.
Sustaining our common values: the pressures at play and to comeCILIP
This document summarizes a presentation on sustaining common values in librarianship that are under challenge. It discusses two core values - a belief in a universal public library service open to all, and respect for patron privacy. These values are challenged by new voices calling for libraries to transform and prioritize community needs over equity, as well as libraries' own use of technologies like filtering and analytics. The presentation calls for more debate within the profession on these issues to strengthen its mission and values.
The document provides an introduction to Person Centered Thinking (PCT) and Person Centered Planning. It discusses the key differences between PCT and Person Centered Planning, with PCT focusing on everyday ways of thinking that can impact organizations and systems, while Person Centered Planning focuses more on specific events and action planning. The document reviews some of the core concepts and skills of PCT, including the distinction between what is "important to" a person versus what is "important for" them, and tools to help understand individuals and find the right balance, such as relationship maps, rituals and routines, and good day/bad day descriptions.
Brandraising involves communicating a nonprofit organization's core messages, positioning, and personality across multiple communication channels in a consistent way. The National Military Family Association rebranded to clarify its mission and better position itself against increased competition. Cross Cultural Solutions found that developing program-specific sub-brands was not sustainable and refocused on consistent messaging across its operations. Localizing communications for different audiences, such as in the UK, also requires tailoring language and tactics.
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- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
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THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
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1. Library Advocacy 3.0
NYLA Institute
Monday, February 28, 2011
Presented by Libby Post
Who You’re Learning With
• Libby Post, President/CEO of
Communication Services
– Work with libraries in NY and NJ on branding
to position them for growth
– Run branding/marketing campaigns, building
referendums, budget votes and charter
changes
– Train library directors and library boards on
how to run successful campaigns
1
2. Public Libraries We’ve Worked With
• Albany Public Library • Lewisboro Library
• Diver Library • Long Lake Library
• Elting Memorial Library • Mahopac Public Library
• Fairport Public Library • Penn Yan Public Library
• Finkelstein Memorial Library
• Pawling Library
• Gold Coast Public Library
• RCS Community Library
• Goshen Public Library
• Saugerties Public Library
• Grinnell Library Association
• Highland Public Library • Stone Ridge Public Library
• Hudson Association Library • Wallkill Public Library
• Irondequoit Public Library • White Plains Public Library
• Jervis Public Library • Wood Library
• Lagrange Library • Woodstock Public Library
Library System Training
• Division of Library • North Country Library System
Development, NYSED • Onondaga County Public
• Mid-Hudson Library System Library System
• Mohawk Valley Library System • Palmer Institute for Public
• Monroe County Library System Library Org. and Mgt.
• Nassau Library System • Ramapo Catskill Library
• New York Library Association System
• New Jersey Library • Suffolk Cooperative Library
Association System
• Nioga Library System • Upper Hudson Library System
• Westchester Library System
2
3. What We’ll Learn Together Today
• Why Be an Advocate
• What Advocacy Is All About
• How we can use the Web and Social
Networking to
– Reach new people
– Organize our supporters
– Reinforce your message
– Get results
In depth looks at:
• Branding
• Web 2.0
– Social Networking/Marketing
– Blogs
– E-mail campaigns
• Web 3.0
– Mobile marketing
• Mini sites
• Smartphones
3
4. Giving Credit Where It Is Due
• Wellstone Action
• ALA’s Library Advocate’s Handbook
• E-politics online (www.epolitics.com)
• Experience gathered working as an
advocate for over 30 years
Some Advocates We’ve Known
• John Brown
– Leading Abolitionist
– Anti-Slavery Advocate
4
5. Some Advocates We’ve Known
• Eleanor Roosevelt
– First Lady
– Human Rights
Advocate
Some Advocates We’ve Known
• Cesar Chavez
– President, United
Farm Workers
– Migrant Workers
Advocate
5
6. Some Advocates We’ve Known
• Dr. Martin Luther
King, Jr.
– President, Southern
Christian Leadership
Council
– Civil Rights Advocate
Some Advocates We’ve Known
• Harvey Milk
– Martyred San
Francisco Supervisor
– Lesbian and Gay
Rights Advocate
6
7. Some Advocates We’ve Known
The Online Revolutionaries in Egypt
Some advocates We’ve Yet to Meet
Any of these
people could be
you!
7
8. Why Be An Advocate?
• “If I am not for myself,
who will be for me?
And when I am for
myself, what am 'I'?
And if not now,
when?“
– Hillel
Why Be An Advocate
• If we don’t stand up for libraries, who will?
• If we do stand up for libraries
– Our staff will
– Our trustees will
– Our peers will
– Our patrons will
– Our community leaders will
– Our elected officials possibly will (if we make it
politically safe for them)
8
9. Why Be An Advocate?
• Stand up for what you believe in
– Frame the debate and determine the message
• Express your passion about libraries
• Become a leader
• Organize supporters
– Allow them to express their passion as well
• Develop strategies
• Execute and analyze
What Is Advocacy All About?
• Taking action to impact an issue
– Why you want to take action?
– What do you want to accomplish?
– How can you be best prepared?
– What resources will you need?
– Who will lead?
9
10. What Is Advocacy All About?
• Advocacy comes alive as a campaign
– Effective message that moves people to
action
– Series of tactics based on message and
resources
• Online and “on the street”
– Clear attainable goal
• Internal goal
• External goal
Key Components of
an Advocacy Campaign
• Strong leadership • Organize people
• Clear goals • Determine tactics
– Written plan – Online
• Strong, clear – “On the Streets”
message • Media
• Determine targets to – Public Relations
pressure • Celebrate
10
11. Strong Leadership
• Essential to have someone in charge
– Campaigns require planning, focus, discipline
and organization
• Decisions need to be made quickly and
decisively
• Everyone has a role to play
• Campaign leadership has control of
campaign decision making
Clear Goals
• Articulate vision
– Have a clear understanding of what campaign
is trying to accomplish
– Can not be all things to all people
– May not be able to talk about other important
issues
• Written plan drives strategy and tactics
• Define victory
11
12. Strong, clear message
• Clear, concise
• You define it
– Don’t let opposition define your message
• Internal message
– What you use to engage and motivate your base
• External message
– What you communicate in various ways to your
intended targets—policy makers, elected, etc.
Determine targets
• Who are you trying to impact
– Supporters (folks who don’t know they’re
supporters—yet!)
– Policy makers
– Decision makers
– Elected Officials
• Helps determine where you have or where
you need to build supporters
12
13. Determine tactics
• Personal visits with targets
– That’s what you’ll be doing tomorrow
• Letters, faxes, e-mails, postcards and phone
calls to targets
• Rallies and demonstrations
• Direct action strategies
– Book In: Pile up books in front of a legislators’ office
to show value of one visit
• Political theater
– Bread and Puppet
Determine Your Online Strategy
• Websites
• Blogs
• Social Media
– Facebook
– Twitter
– You Tube
• Mobile Media
– SmartPhones
13
14. Organize people
• Organize People
– Excite your base with your message
– Gain their commitment to act
– Give them specific things to do
– Constantly reach out and bring in new people
Use media
• Has to be coordinated
• Spokesperson determined
• Stay on message
• Media tactics
– Press conferences and other earned media
– Letters to the Editor/Op Ed pieces
– Editorial board meetings
14
15. Focus: Developing Your Message
• Can have great goals, innovative tactics,
know who to target
• But without clear, compelling message you
won’t be able to celebrate!
Focus: Developing Your Message
• Your message is the core argument
• Must be the foundation upon which all
organizing is based
• Bold, clear, concise
• People should feel their self-interests are
connected to the interests of the campaign
• Talk directly to people in plain language
15
16. Focus: Developing Your Message
• Do not be afraid to speak out forcefully
and with conviction
– Straightforward and honest
• “People yearn for leaders who are real,
who are willing to speak their mind, take a
stand and do what they think is right.”
– From “Politics the Wellstone Way”
Why Libraries Can Develop
Compelling Messages
• Because it can be grounded in the experiences
and circumstances of its intended audience(s)
• Because it can easily be based on values
shared by both the advocacy effort and its
audience(s)
• Because libraries are credible, can back up our
assertions with facts and our message can be
delivered by trustworthy people
16
17. What Makes a Message Good?
• Connecting a person’s interests and
values
– Start with what a person already knows and
thinks and then move them to where you want
them to be
• Want to inspire people to take action
– Depends on whether message leaves people
feeling hopeful, energized and that their
contribution will make a difference
Compelling Messages from Patrons
17
18. What Are Our Basic Messages?
• Libraries are an essential service
– Jobs and Opportunity
– Life Long Learning
– Quality of Life
– Community Empowerment
• Libraries are more important than ever
Basic Message: Libraries Are Essential
Library
Fire Police
Health Care Schools
18
19. Developing Your Message
• In 1992, when James Carville ran Bill Clinton’s
first presidential campaign the following phrase
was on the white board
KISS
Keep It Simple Stupid
Don’t over think.
Remember who your audience is.
Laying the Groundwork
• What does your library stand for?
• What is its emotional appeal/tug?
• What is your library’s brand?
19
20. What is Branding?
• Integral part of • Emotional branding:
marketing – Love
• Sets libraries apart – Hate
from other public – Hope
institutions – Fear
• Sum total of all • Libraries give people
attitudes, perceptions hope, a sense of
and beliefs about your community, a long life
library of learning
What is Marketing?
• All activities geared to raising the identity
and use of the library
• Libraries need to market
– Reinforces position as an essential service for the
community
– Reinforces that libraries are very relevant and haven’t
been replaced by the internet
– Positions library to garner community support for
voter initiatives
20
21. Use Your Annual Report
• Constantly remind the public what you do
– How many people came through your doors
– How many items were checked out
– How many programs were held
– How many people used public access computers
• Make the connection between the numbers and
your message
– We help people in times of economic stress
– Free Services
– Go back to the beginning of presentation, how does your library
fit the bill?
Marketing Tools
• Logo • Signage
• Graphic Standards • Name tags Outstanding
• Newsletters Customer Service
• Bookmarks • E-mails newsletters
• Posters • User friendly, easy to
• Post Cards navigate website
• Message on Hold • PowerPoint presentations
• T-shirts • Displays
• Public Relations
21
22. Visual Identity is Important
Traditional Marketing Campaigns
Are Still Important
22
23. Having a good looking, easy to
navigate website is also important
• Highland Public Library
• New York Public Library
• Fayetteville Free Library
• Port Washington Public Library
• Los Angeles Public Library
• San Jose Public Library
NYLA’s
On-Going Advocacy Campaign
23
24. NY’s Libraries: Essential Campaign
• Strong leadership
– Mike Borges, NYLA ED
– NYLA Legislative Committee
– Communication Services’ team
NY’s Libraries: Essential Campaign
• Clear goals
– External:
• Position libraries as essential to stave off further
state funding cuts
– Internal:
• Strengthen NYLA’s advocacy brand and operation
24
25. NY’s Libraries: Essential Campaign
• Strong, clear message
– New York’s libraries are essential to
• Jobs and opportunity
• Lifelong learning
• Quality of Life
• Community Empowerment
• Determine targets to pressure
– State legislature
NY’s Libraries: Essential Campaign
• Organize people
– Staff
– Trustees
– Patrons
25
26. NY’s Libraries: Essential Campaign
• Determine tactics
– Website
• Online petition
• Why is your library essential?
• Drive people to NYLA Advocacy Site
• SnapShotNY photo and video gallery
– Facebook page
• Constant communication driving folks back to Protect NY
libraries site
• Supporters sending e-mails from NYLA site
– Print materials
Time to Take a Break!
Be Back in 10!
26
27. The Next Step in Our Advocacy
Going Viral
With New
3.0 Tools!
Now, it’s important
to take the next step(s)
• Take advantage of some Not utilizing social
of the most cost-effective media in the 21st
Century is like not
and easy marketing having a website in
available the 1990s.
– Web 2.0 It screams—the
library is out of
• Social Networks/Media
touch, out of synch,
– Web 3.0 not technologically
• Mobile Marketing with it!
27
28. Do We Have 2.0 Supporters?
The only place to go is up!
NY’s Libraries: Essential
Facebook Page grew to
over 4,400 in just a
few weeks!
Do We Have
2.0 Supporters?
• 80-89% age 18-33
• 60-69% of 34-45
• 50-59% of 46-55
• 40-49% of 56-64
• 30-39% of 65-74
• 10-19% of 74+
– The fastest growth in internet
use are people 74 and older
• Blogging for all online
adults rose slightly overall
from 11% in late 2008 to
14% in 2010.
28
29. Do We Have
2.0 Supporters?
• Fasted growing cohorts
for social networking
activity is 46-64
Do We Have 3.0 Supporters?
29
30. Do We Have 3.0 Supporters?
Do We Have 3.0 Supporters?
30
31. Do We Have 3.0 Supporters?
Smartphone Penetration in the U.S.
Do We Have 3.0 Supporters?
31
32. Let’s Get Started on Web 2.0:
The Social Media Landscape
Does My Library Have
to Use Them All?
• NO!
• Focus on Social Networking, Social Media and a
bit of Social Sharing
– Blogs
– Facebook
– Twitter
– You Tube
– E-mail campaigns
• Drive supporters back to a dynamic website
32
33. Libraries and Social Networks
• Interactive e-playgrounds
• Web based tools that allows the library to
to meet, interact, collaborate, share info
and media with your audiences—
including your supporters
• Platforms for communication,
empowerment and advocacy!
Libraries and Social Networks
Opportunity to engage your
supporters/patrons and build an interactive
online community for the library
Create a Community
Get Engaged
Share Information
Generate Calls to Action
Advocate
33
34. Libraries and Social Networks
• Enables us to go beyond the “library
advocates are as quiet as libraries”
• Establishes and reinforces our role as
leaders in library advocacy, freedom of
expression, and the last bastion of
democracy
Blogs
• Not as much dynamic growth but still an
important factor (youth are moving away blogs)
• Library blog
– Use to get your word out
– Create conversations
• Bloggers that are followed impact public opinion
– Can help spread the library’s message
– Consider having “blogger events” to lay out your
issues
34
35. Advocacy Websites
• We walk a fine line between using taxpayer
money for advocacy and not
• OK to ask folks to contact their legislators for
funding
• Not OK to ask folks to Vote Yes
• Set up separate Vote Yes sites
– Plugs ins for Facebook
– Have a presence on Twitter as well
• New site: www.stoptrashingmylibrary.org
Facebook
• Is extremely relevant—today and
tomorrow!
• Is cost-effective—FREE unless you take
out ads
• Enables you to build your advocacy
audience and keep them in the loop
• They can help you build even more
35
36. Facebook
• Easy to set up
• Create a page for the library
– Now people “like” your library (very 5th grade)
– No longer Fan Pages
• RCS Community Library
• Fayetteville Free Library
• Seattle Public Library
Facebook
• Enables you to
– Promote your issues
– Build audiences
– Keep folks up to date
– Drive supporters to take action
– Post links and videos
– Connect through Twitter
36
37. Facebook
• Social Plugins that you can put on your
library’s website
– Like Button and Like Box
– Activity Feed
– Life Stream
– Comments
• And more
Twitter
• Reinforce Facebook postings
– Facebook reinforces Twitter
• Short messages (140 characters), convert
website addresses to “tiny urls”
• Create a community followers
– Build on Facebook community
• They can retweet your postings
• Create greater presence and increase your
followers
37
38. Twitter
• New York Public Library
Tweetdeck
• Gives you the ability to post on multiple
social networks at once
38
39. So does Ping.fm
You Tube
• Post videos of testimonials from
supporters and patrons
– Lots of potential
– Videos are short, concise ways to convey
information and even have some fun!
• Queens Library
• Queens Library #2
39
40. E-mail Campaigns
• You have the e-mails list
• You have the information
• Use them!
• Drive people to
Facebook,
Websites to
take action
Making It All Work Together
• Promote Facebook and Twitter on your
advocacy and/or library websites, blogs, print
materials, individual e-mails and e-mail
newsletters
• Drive people to your website postings, You Tube
videos and blog entries on Facebook and Twitter
• Social Network logos are free to use
• Promote sharing
40
41. So When Did We Get to Web 3.0?
• When we got our Smart Phones!
Web 3.0—It’s All About The Phone!
• Users always have them and are quickly
accessed
– Not so with lap tops, iPads or desk tops
• We have the ability to take outreach and
advocacy to the next level
• Mobile-sites
• Targeted ads
• Text messaging
41
42. Do We Have 3.0 Supporters?
Do We Have 3.0 Supporters?
42
43. Do We Have 3.0 Supporters?
Do We Have 3.0 Supporters?
Smartphone Penetration in the U.S.
43
44. Mobile-Sites
• Academic Libraries have been on the
cutting edge
– Creating mobile-sites that have the same
interactive capabilities as regular sites
• Search catalogs
• Reserve books
• Explore calendar
Take Out Your Smart Phones!
• Adelphi University:
http://m.adelphi.edu/au2go/
• Cornell:
http://www.library.cornell.edu/mobile
• University at Binghamton/SUNY:
http://library.binghamton.edu/m/#_home
44
45. Take Out Your Smart Phones!
• New York Public Library: http://m.nypl.org/
• Orange County Public Library:
http://m.ocls.info/
Advocacy Mobile Sites
45
46. Advocacy Mobile Sites
Setting Up a Mobile Site
• www.winksite.com
– Free utility to set up a quick and easy mobile
site
• Register a domain name
– .mobi
– Design the site using XML/XHTML and CSS
46
47. Some Tips from ioninteractive.com
(and Re-Fashioned for Advocacy)
• Give your supporters the finger
– Should be able to access using just one finger
• Keep it Simple
– Short, concise copy
– Not a carbon copy of your website
– Use key messages
• Be Bold
– Keep it interesting, focused
Some Tips from ioninteractive.com
(and Re-Fashioned for Advocacy)
• Keep it on Purpose
– Mobile supporters have a specific reason
– Direct your message to take action
• Drive them to a website and send an e-mail
• Drive to Facebook
• Drive them to make a phone
• Drove the to take action!
47
48. Some Tips from ioninteractive.com
(and Re-Fashioned for Advocacy)
• Be Advanced
– Not your website, not constrained by website
design
– Can go from vertical to horizontal
– Mobile site=your campaign’s look and feel
• Be Compatible
– No Flash
– Yes Video
SMS or as we know it, Texting!
• SMS=Short Messaging Service
• Enables you to send text messages to
your supporters
– Opt-in
– Market your common short code
– Drive supporters to library/advocacy website,
to get them to take action, to build your base
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49. Text Messages
• 95%-100% open rate
• Short and to the point
• Usually read in full
• Target your message to build your base
– Build your cell lists
Short Code NOT Short Bread!
• Short Code is the 5 or 6 digit code your
Supporters will use to
– Sign up for your text messages
– Respond to your text messages
• Vote for Jennifer Grey on Dancing With the Stars,
text Jennifer to 123456
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50. Can Get Expensive, But
• Buzz411.org
– Free
• Clubtexting.com
– Pay as you go
MMS or
Multi-Media Messaging Service
• Kick your text messages up a notch with
– Color
– Sound
– Video
– Animation
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51. Mobile Ads
• Not as expensive as you think
• You can set the budget
• You define your demographic
• You control the whole thing
Mobile Ads
• AdMob.com
– acquired by Google
• Explore other
providers
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52. Making It All Work Together
• Promote 3.0 on 2.0 and traditional media
• Use SMS or MMS to drive supporters to
your
– Mobile Ads
– Mobile Site
– Facebook, Twitters other social networking
Online Advocacy Wrap Up
• Organize your supporters
• Communicate with them quickly and
effectively
• Spur them to action
• Mold policy
• Shift the direction of public discourse
Special thanks for Colin Delany of e.politics.com for writing a paper this
part of the presentation is based upon
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53. Online Advocacy Wrap Up
• Ease
– All you need is an internet connection
– Little guys can look and fight like the big guys
• Speed
– Can learn about an issue in the a.m.
– Formulate response by noon
– Generate online response from supporters by
3 p.m.
Online Advocacy Wrap Up
• Reach
– Your supporters
– Media
– Bloggers
• Interconnection beyond e-mail
– Facebook, Twitter, YouTube, other social
networking sites
– Blogs
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54. 5 Simple Rules
• What do you want to accomplish?
– What are the best tools?
• Be persistent, leave brilliance to the
genius next door
– Be relentless
– Use different tactics
– Repeat your message, over and over
5 Simple Rules
• Connect All Your Online and Offline
Advocacy Approaches Together
– E-mails should reinforce your message
– Don’t forget old fashioned methods
• Letters
• Postcards
• Tried and true grassroots efforts
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55. 5 Simple Rules
• Make it Compelling
– Content and tone is key
– Action Alerts shouldn’t sound like policy
papers
– Write like a human being not a policy wonk
• Remember you’re selling an idea to get
people to act
Build Your Lists
• Collect e-mails
• Send action alerts that link to page
• Can be done in Outlook but the larger the
list the more cumbersome
– Mail Dog
– Constant Contact
– Vertical Response
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56. Building Your Lists
• Have a sign-up button, for your e-
newsletter/action alerts, on every page of
your site
• Encourage your supporters to pass Action
Alerts on, have a sign up at the bottom
• Collect cell numbers for text messaging
How Often?
• Too many = burn out
• Too few = Who is this from?
• Two to four messages per month is just
about right
– Exception is when you’re in the thick of a
battle
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57. Tip for Websites
(Not just advocacy)
• Make sure your site is
– Findable (easy website name)
– Navigable (easy to get around, intuitive)
– Relevant (useful information)
– Current (up to date info)
• Special Tip—always link your logo on
each page to the home page
Tips on Being Current
• Constant job
• Try to distinguish between time-sensitive and
evergreen content
• Avoid works like “tomorrow,” “yesterday” or “next
week” unless its in an action alert or press
release
• Keep a spreadsheet to track pages, their
messages and relevant dates so you can update
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58. It’s a Brave New World
It’s Your Turn.
Make Your
Library
Stand Out!
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