Writing and Publishing Appraisal 101. Sanmi Falobi

Appraising your
writing/literary and
publishing interest
… An introduction to the essentials of writing to meet the
needs of cross-cutting audience interests.
By SANMI FALOBI
An expository session under the WRITE and GET PUBLISHED
course II {Oct-Dec, 2021 session}
Powered by
www.SUCCESSTACT.com Innate Communications
www.wti.scriptmania.com https://mediacareerng.org/

WHAT’S THE
EXPECTATION?
What does it
mean to
APPRAISE a
thing?
© Sanmi Falobi 2021 @ Goal-oriented Writing

“… the act of examining
someone or something in
order to judge their
qualities, success or needs.”
https://dictionary.cambridge.org/dictionary/english/appraisal
“… an act of assessing
something or someone.”
WHAT DOES IT MEAN TO APPRAISE?

WHAT ARE LITERARY
INTERESTS?
“Literary interests are
defined as a specific attitude
to fiction, and it is one of the
kinds of mental interests
closely connected with the
personality‘s thinking,
imagination, memory.”
AGRIS Journal @ https://tinyurl.com/3wrm2pjc

Let’s ‘APPRAISE’, What does it mean?

• Are you passionate about writing and publishing?
• Are you an aspiring writer or a prospecting author?
• Are you a blogger, social media writer/publishing
enthusiast?
• Are you a budding bulletin, newsletter or magazine
writer?
• Are you a poet, inspirational and short story writer?
• Are you a Freelancer/independent journalist?
• Are you an aspiring biographer, social devt/NGO or
independent writer?
• Are you part of a team of media,
communication/publication unit, ETC?
• Do you desire to WRITE and get PUBLISHED?
• Where do you belong?

• Getting personal!
Are you an aspiring
writer, author or
self-publisher?

Are you a
Freelance writer
or an independent
journalist?

• Are you a blogger or you
write social media posts?
• Are you part of an academic
institution, an NGO, a
research firm, or part of a
faith-based organisation
writing/publishing a
newsletter or magazine?
• Are you a specialist writer?-
Writing for niche audience
as a creative writer, a
copywriter, a grant writer or
a specialist writer in the
field of business or
commerce?

• Are you passionate
about writing and
publishing?
• Do you have an
aspiration to build a
vocation/career in
writing/publishing?
• Do you have an
interest in exploring
opportunities in
independent writing
or self publishing
endeavours? ETC.

WHAT ARE YOU
PASSIONATE ABOUT?
•Is there any link between your
passion and writing or
publishing endeavours?
•Can there be a link?
Appraising your
publishing interest

WHAT ARE YOU PASSIONATE ABOUT?
•What do you ‘feel’ like
writing or publishing?
•What ‘can’ you write and
publish?
•What should you write and
publish?
Appraising your
publishing interest

….An introduction!
• Freelance journalist / CreativeWriter;
• Author of four books;
• PR/media-communications Consultant;
• NGO intraprenuer;
• Small enterprise Advisor;
• Human capital &personal productivity mentor.
Work and Career designation
• Programme Manager @ Int’l Press Centre (IPC) Lagos, Nigeria
• Coordinator @SUCCESSTACT.com
• Managing Editor @SUCCESSTACT magazine
• Author, Goal-orientedWriting
More info @ https://about.me/sanmifalobi
My name is
‘Sanmi Falobi (ANIPR)
Email: sanmifalobi@yahoo.com
Tel: +2348023626281
Twitter: @sanmifalobi
Facebook: Sanmifalobi

 …. Introduction
• Freelance journalist / CreativeWriter
• Author, Goal-orientedWriting @
www.bit.ly/goal-oriented-writing
My name is

Appraising your writing/literary
and publishing interest

… What are you PASSIONATE about?
What form can you WRITE?
The form or format to write and publish relates to the
purpose of the writing. What form is the information
you want to pass across best suited?
•Is it as a collection of quotes or affirmative
statements?
•As a collection of short poems or as inspirational
notes?
•As a bulletin, in a leaflet or a pamphlet?
•As a journal contribution or write-up?
•As a magazine/newspaper article and/or opinion piece?
•As a magazine, newspaper story/report?
•As a Newsletter/ magazine publication?

… What are you PASSIONATE about?
What form can you WRITE?
What form is the information you want
to pass across best suited?
•As a blog/social media post?
•As a webzine/e-zine?
•As a mini-book/booklet?
•As a training handbook/manual
•As an e-book?
•As a physical book (Hard
cover/paperback)? … etc.

Question #1
Do you write well? Does your
writing communicate effectively?
•Writing is not just the ability to write,
but writing to communicate effectively.
•Effective writing is to communicate,
engage or provide information to
arrest and create an interest in the
reading audience.
Appraising your
publishing interest

Question #2
CAN you WRITE?
Do you have a target audience?
Effective writing is audience based writing.
THE AUDIENCE HOLDS THE KEY!
• So no matter what ideas you have;
whether it is by inspiration, by a thought
out process, by incubation or by
intuition; the question to keep asking is
‘WHO is IT FOR?’
Appraising your
publishing interest

Question #3
CAN you WRITE?
Do you know your audience?
Forget the idea of a best-seller piece! BE SPECIFIC.
Write for the audience you know!
Who are they?
Where are they?
What information do they need?
• Knowing your audience, having an idea of what your
audience needs and providing the information that
strike an interest in your audience’s frame is KEY.
Appraising your
publishing interest

… IT IS THE AUDIENCE THAT
MATTERS, NOT YOU!
•So forget about your passion. Think
about the impact! Passion is subjective.
IMPACT is quantifiable.
•You cannot give what you don’t have.
•You cannot IMPRESS someone who
has MORE knowledge than you do.
•Don’t write out of passion. WRITE
out of KNOWLEDGE!

… The audience is the king maker,
without them, you cannot be a king!
• You might have been INSPIRED to write,
but your AUDIENCE is INSPIRED by
your wealth of knowledge, the info you
are passing, the IMPACT of your words.
• The impact you make is about the value
of info, the insight, the knowledge, the
solution and the info that meets the
reader’s INTEREST… etc

… IT IS THE AUDIENCE THAT MATTERS, NOT YOU
•Impactful writing is beyond the
passion you have. It is about the
impact you want to make.
…MORE QUESTIONS TO ASK
• What IMPACT do you want to
make?
• What is the value or worth of
information that you have to impact
with?

… IT IS WHAT THE AUDIENCE NEEDS, THAT MATTERS!
…Make it personal; QUESTIONS to ask yourself
• What am I writing/ publishing
• Who am I writing/ publishing for?
• What do I want my readers to think, feel,
know or do after they have read my
writing?
• Do I have the capacity/ability to
influence my prospective/potential
audience?
• What complementary ‘HELP’ do I need
to IMPACT prospective audience?....

… To be continued
Appraising your
publishing interest

Let’s continue the discussion on a personalised one-
on-one basis @ WRITE & GET PUBLISHED!
@ www.bit.ly/WTI-2021

• The WRITE and get PUBLISHED course is a virtual-
driven pragmatic training/interface session providing
INSIGHTS and PRACTICAL GUIDE on cost-effective,
sustainable and profitable writing and publishing
options/possibilities for aspiring writers,
freelancers/independent journalists/authors, self-
publishers and anyone with an interest or passion in
writing and publishing endeavours.
WRITE & GET
PUBLISHED!
8 weeks virtual session
(WhatsAPP, Zoom/Facebook)

COURSE OUTLINE:
The course, as a specialised one-on-one session will pay particular
attention to participants writing interest or publishing passion, but
shall use the following outline as a general training guide:
• Practical sessions on audience-based writing and targeted writing/
publishing options;
• Special sessions on freelancing and publishing appraisals;
• Dynamics of creative writing/special publications;
• Independent writing/book publishing options (eBook/hard copy);
• Advisory on product launch, publication visibility and marketing;
• Special writing/publishing sessions/ interface with writing/publishing
experts;
• Personalised Mentorship advisory.
WRITE & GET PUBLISHED!

For additional info/clarifications,
send WhatsAPP ‘info’ message to:
+234 80790781262
Course duration
At least 8 weeks (Sessions run between October-December 2021)
Course fees/payment schedule
Ist schedule: Commitment fee (Subsidized sign up offer): #2000
(This gives access to the facilitators/training sessions:
Reverts to #4000 after 31st October, 2021)
2nd schedule: Layout/simple editing (Draft copy): #6,000 ONLY
(Optional, as applicable)
3rd schedule: Publishing preview (Ebook or print copy dummy):
#7000 ONLY (Optional, as applicable)

SIGN UP. TAKE THE OFFER!
WRITE & GET
PUBLISHED!
Do you need any clarification?
Kindly send a WhatsApp text: click HERE to link
up: https://wa.me/message/BAD7JCOL7AGNF1
OR +234 807 907 8162
Don't delay. ACT NOW. Limited space.

… Let’s continue the interface on
Further info @ https://successtact.com/
Thanks for
your attention!
Email: sanmifalobi@yahoo.com
Tel: +234 8023626281
Twitter: @sanmifalobi
Facebook: Sanmifalobi
https://about.me/sanmifalobi
Register @ https://selar.co/23v5

E-book format now
available
@
https://selar.co/ry45
• Freelance journalist / CreativeWriter
• Author, Goal-orientedWriting @
My name is

ANY
QUESTIONS?
www.SUCCESSTACT.com

Appraising your
publishing interest
… An introduction to the essentials of writing to
meet the needs of cross-cutting audience interests.
By SANMI FALOBI
This power-point presentation has been used as
expository session under the WRITE and GET
PUBLISHED course II {Oct-Dec, 2021 session}
All rights reserved
Rights on graphics/images subsist in their original owners. The images have been used for explanatory purposes only.

Writing and Publishing Appraisal 101. Sanmi Falobi

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