The document outlines an email writing assignment based on a scenario involving a project deadline change directed by a manager, Colleen. Students are to develop an email response addressing the new deadline while considering their team's scheduling challenges and drafting a thorough outline of their thought process. The assignment emphasizes proper structuring, formatting, and adherence to provided guidelines, with strict due dates and criteria for evaluation.

1. Writing Exercise #1
Outline Due:
Written Email Assignment Due:
Scenario #1: Deadline change
Your manager, Colleen, calls with a new directive for your
current client project. You have been working on the project for
a year, and you and your client have a good business
relationship.
You are two months away from the project deadline, and the
client wants the deadline bumped up by three weeks. Colleen
says it is due to an unforeseen market change, and it is critical.
The project will be worthless if it is not received by the new
deadline. You know that meeting this new deadline will be
particularly challenging due to some personal vacations and
training plans that your project team members had planned
during this timeframe.
Colleen is going to a meeting with the client in two days. She
is expecting to know how you will handle this situation before
then. You can either respond to her directly after you talk with
your team members, or you can copy her on the email that you
send to your team members to address this issue.
Your task: Write a response to Colleen’s directive. Your email
will either be addressed to Colleen or directly to your team
members with Colleen copied on the email.
Write:
1. FIRST: Use the writing process for routine messages: Plan-
Draft-Review. Write the
Plan using Audience • Idea Development • Message Structuring

2. in an outline format (Linked HERE). Make sure each of your
outline points are complete sentences. When you turn in your
completed message, your writing process outline should follow
your response to Colleen’s inquiry. Naturally, you would not
send your notes to Colleen or your team members, but I would
like to see your thought process in preparation to write. Again,
put these outline notes at the end of your message.
2. Use an email format for the final composition of your
response to Colleen or to your team members.
3. Make your response more readableby using bold, italic, and
lists where appropriate. Note: You do not need to use all of
these formatting options. Simply use the ones that make your
document easier to read. Remember, she is going to a meeting
and wants to use it for reference. Use Times/New Roman, 12
point type.
4. Your email should be about 350 - 500 words. Be concise in
your response and at the same time be sufficient.
Revise:
1. Use theCOB Rubricas a “revision checklist.” Remember, this
checklist or “rubric” tells you what will be evaluated in your
writing assignment.
Final Delivery:
1. Turn in your final draft of WE#1. The final draft includes
both your message as well as the outline (Message first, Outline
second - put these in one document). Follow the Writing
Exercise link in BB, then find the labeled link for the
assignment: Turnitin Link - Writing Exercise #1.
2. Name your document: WE #1, Your Last Name_ Your First
Name.

3. 3. Not following directions may result in an “unacceptable”
paper. The professional workplace requires that we understand
and follow directions. If you don’t understand something
please ask.
Due Dates: Wednesday through Turnitin.com
NO LATE WORK WILL BE ACCEPTED
Final Grade: The assignment is 100 points. It will be scored
according to this assignment guide and the College of Business
writing rubric. Your grade will appear in Blackboard.
SEE NEXT PAGE FOR OUTLINE INFORMATION
Write the plan using Cardon’s Audience • Idea Development •
Message Structuring scheme in an outline format. This example
should help you get started. Remember, this is only an outline
of your thoughts, but I do want you to write in complete
sentences.
I. Audience: Colleen, your Manager, or your Team Members
with Colleen copied on the message
A. Make your observations about Colleen and her directive.
B. Make observations about your team.
C. Who will you address your response to – Colleen or your
team members?
II. Idea Development
A. Clearly state the business problem you are addressing.
B. Begin to outline her directive and how you will respond
using the information you have.

4. C. How will you deliver this message to Colleen or your team?
D. If you are addressing your team, what will be your
expectations of them?
E. How will you address your team’s scheduled vacations and
training plans?
F. If you ask your team to change their plans or work out a
solution, what would that be and how will you prevent them
from becoming upset?
G. If you are addressing Colleen, how will you respond and
what solutions will you offer?
III. Message Structure
A. Write your main idea or the first sentence or two of your
email.
B. Key point 1 (Colleen’s Directive)
1. Support or explanation for your “key” point.
2. Continue adding details as needed.
C. Develop as many “Key points” as you need to respond to
Colleen’s directive.
Carry on with the outline until you have all your thoughts
ordered.
Page 1 of 3
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Your Name
BUAD 2080-00?
Professor
Date Submitted (Date of your presentation)

5. “Spooked Investors Seek Safety”
Wall Street Journal
By Tom Lauricella
(Date of Article) October 3, 2017
Summary
Since the third quarter proved to be trying and full of
uncertainty, many investors are focused on staying safe to make
it through the difficult economy. Many investors felt that they
were living day to day; trying to make the best decisions in
order to stay afloat one day at a time until the market stabilized.
These decisions turned many risk takers into safety seekers.
Instead of going out and developing risky deals they are
choosing to stay inside and focus on creating security. The
reasons for this behavior include the unpredictable market that
seems to be a repeat of the financial crisis three years ago.
Investors are hoping to get out of the tumultuous times in one
piece.
In tough times, gold is something people turn to in order to
feel secure again. However, even gold suffered a loss during
the third quarter. Investors then decided to focus on cash and
government bonds even though inflation was higher than the
yield; truly a measure of desperate times. The U.S. Treasury
10-year note fell to 1.71% which is the lowest yield since the
1940’s. Inflation is higher than this rate which means investors
are incurring a loss either way. The only rationale keeping
investors happy is that they will be getting paid “something” in
return.
Hedge fund managers are also playing it safe these days.
By holding back on using leverage and focusing on cash they
are hoping to make it through the long haul. Everyone is turning
away from risk while the market is still volatile with memories
of 2008 still fresh in their minds. Investors are also turning
towards dividends payer in order to keep clients happy.
Finally, since the U.S. almost defaulted, there has been
huge uncertainty across the country. With the U.S. and

6. European economies suffering, hope seems hard to find as
despair sets in across the globe. Few investors are taking a
different approach seeing the market as staying where it is until
someone takes a risk to improve it. The current behavior of
investors seems only feed the current state of the economy
instead of improving it.
Implications of Practice
The downturn of the economy causes many to be losers.
Continued job losses and fear about the future are likely to
continue to be in the forefront of people’s lives. People who
have money in the stock market are most likely losers because
the market is turbulent and suffering losses. Investors are losers
because despite brokers’ attempts to make good decisions for
their clients, they are having trouble making money for their
clients. Due to the downturn in the market, investors are more
risk averse and making conservative decisions. This could be a
reason why the market is not turning around. Other losers are
the companies within the market that are actually suffering the
losses. They are losing money in their bottom line that is
carrying over to losing money for their shareholders.
Potential winners are those who are still willing to take
risks to combat the downturn. As most investors become afraid
to lose even more money for their clients, they are becoming
less risk-oriented. Maybe risks are what need to be taken to put
more confidence in the market. I think those who do take risks
will be winners in this scenario. Other winners are service-
oriented industries. Even though they are incurring losses as
well, they are losing less than other industries. This is because
consumers would rather spend money to fix appliances and
other large items than purchase new ones since they most likely
do not have the money for quality products.
Implications for Theory- 3 different implications from the
textbook
Stock prices (Brigham 8) are a main issue in this article. Stock
prices are continuing to decrease as the market worsens and
people are not willing to take the risks they used to which keeps

7. the prices low. The cycle of negativity seems to continue. Prices
go down, return on investment is not high, people lose faith in
the market, prices go down lower, investors are afraid of risk,
and the cycle continues.
Stock market returns (Brigham 46) are another significant
point in the article. Investors are not seeing the rates of returns
they would like because the market behavior has been dramatic
throughout the third quarter. Large increases and decreases
provide difficulties to truly understand where the company
stands, and if the rate of return will be what is expected.
Investors and their clients’ main priority is earning a return on
what they have given. If there is not a large enough payback or
potential payback in the future, they most likely try to get
themselves out of the situation.
Risk aversion (Brigham 238) is the primary principle discussed
throughout the article. With any investment there comes a level
of risk, but the level varies depending on the type of investment
and the amount. U.S. Treasury bills typically have a lower rate
of risk than purchasing common stock from a company. In
today’s volatile market, investors are moving away from risk
and doing what is a safer bet for their clients. This is a huge
reason why the cycle discussed above continues.
Future Direction
In the future, someone will need to take a risk to put
confidence back into the market. It will be difficult to make the
economy grow if everyone continues to “play it safe.” As
troublesome as the market was in the third quarter, I would like
to hope the fourth quarter made progress as people headed into
the holiday season. With great risk could come great reward, or
huge loss. However, the trend of playing it safe seems to have
little positive effect on the market and peoples’ attitudes toward
it. I would like to see someone take a risk in order to see the
effects. Eventually in the future, the market will turn itself
around. Hopefully this will happen soon so that both American
and European economies can get back on their feet, and let
people breathe a little easier.

8. Global Environmental News Analysis (GENA) Report
The global business environment is changing rapidly. The
objective of the GENA is to encourage you to be informed of
changes in the global business environment. Your task is to
report such news and its implications for theory and practice.
By executing this assignment, you will learn to apply
theoretical readings to current global news, and understand the
implications of current business practices.
This is business writing using professional terms and wording.
Avoid using slang and common colloquialisms.
The following format must be used 50 “points” total:
1. News item, source, date
1. Concise, brief summary (10 pts.)
(c) Implications for practice (beneficiaries/losers) (10 pts.)
(d) Implications for theory (link theories/concepts from text
to news item) (10 pts.)
(e) Future direction/your personal prediction based on
reading (10 pts.)
(f) Presentation 3-5 minutes (10 pts)
Using this article relating to global news, summarize the article,
identify and explain implications for practice and theory
(including citing the related concepts from your textbook), and
provide your opinion of the future direction the story might
take.
Prepare your report according to the instructions below:
Requirements (Here’s what your paper should look like):
Length 2-3 (maximum) well-written pages
Single line spacing
Font – Times New Roman size 12pt

9. USE THESE Headings: Summary, Implications for Practice,
Implications for Theory, Future Direction.
Note: Failure to follow instructions, e.g. wrong headings,
spacing, not stapled etc. will cost points.