The document provides guidance on writing effective research titles. It states that a good title should summarize the main idea of the study in as few words as possible and contain important keywords. The title is the most read part of a paper so it needs to predict the content, be interesting, reflect the tone, and contain important keywords. Examples of good and poor titles are provided based on these criteria. Tips are given such as keeping titles between 5-15 words and using a formulaic structure. The use of subtitles to provide additional context is also discussed.