Writing a business plan
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The document provides guidance on creating an effective business plan by outlining key sections to include such as defining the problem and solution, market potential and competitors, business model, financial projections, team, and 5-year vision. It emphasizes the importance of a business plan for defining goals and achieving them, and notes that even a bad business plan is better than no plan at all.
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This presentation covers the best ways to grow your firm in 2011 and beyond. It covers highly successfully marketing approaches and offers real-world case studies from IT services firms. It also examines a wide assortment of marketing approaches—from social media, PR and target account campaigns to events, award programs and the ever-essential website optimization—and shows exactly how industry peers are leveraging these techniques to achieve bottom-line results.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
How to market your product or service?
No matter how good you think your product or service is its nothing unless you can tell the world about it. So how can you work with traditional media to build an effective marketing and advertising campaign on a low budget?
Effective marketing doesn’t have to be costly but it must have the potential to increase your business reach and your revenue.
No matter what the size of your business you are, you certainly can’t afford to let your marketing, advertising and promotions slide. I agree it does take time and effort to developing effective campaigns as it requires a unique mix of strategy and creativity to hit just the right spot, or target market.
Here 121 Business Coach who specialize in marketing for the small and medium size businesses offers you help on how to pick the right mediums for your marketing campaign.
Good luck and email us with your marketing questions at info@121businesscoach.com
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Rather than answers, I hope this helps you find your own questions.
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This document provides guidelines for creating an effective startup pitch deck, including recommendations on slide content and structure. It outlines the core components that investors look for, such as the problem/solution, team, traction, business model, financials, and ask. Additional tips include keeping slides concise, demonstrating results, practicing delivery, and tailoring the pitch to the investors' focus areas. The goal is to concisely communicate the opportunity and convey why the company and solution are compelling within the limited time of a pitch presentation.
Jan Kein Do the right thingmarketing for startups
This document provides marketing advice for startups. It begins with an introduction of the author and emphasizes the importance of marketing for startups. It then discusses various digital marketing channels including content marketing, video marketing, SEO, social media marketing, email marketing, and webinars. Traditional channels like media, conferences, and partnerships are also covered. Specific tools are recommended for each channel. The document provides examples of successful marketing campaigns and concludes with recommendations to nail the product value, have a marketing plan, set goals, maintain marketing expenses, and market every day with an innovative approach.
SE2016 Marketing&PR Jan Keil "Do the right thing marketing for startups"
Event: #SE2016
Stage: Marketing&PR
Data: 3 of September 2016
Speaker: Jan Keil
Topic: Do the right thing marketing for startups
INHACKING site: https://inhacking.com
SE2016 site: http://se2016.inhacking.com/
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Writing a business plan
- 1. How to write the right business plan Tony Paul, Founder of Datahut
- 2. Why do you need a business plan? A business plan helps define goals and achieve them
- 3. A Bad B-Plan is better than No B-Plan
- 4. Your company’s impact on the lives of customers? Company Purpose
- 5. Problem What problem does your product solve ?
- 6. Solution Why is your value proposition unique and compelling?
- 7. Why now? Why hasn’t your solution been built before?
- 8. Market potential Who is your customer and how big is the total Addressable market ? “ X “ number of people are facing this problem “ $Y “ Billion is spent worldwide My company can capture 10% of that market
- 9. Competitor 1 Competitor 2 Competitor 4 Competitor 3 Your Product Functional Affordable User friendly Expensive Who are your direct and indirect competitors.
- 10. Business model How do you make money? “ X “ customers “ $ Y “ - Avg revenue per customer Total revenue X *$ Y
- 11. Market adoption what is your customer acquisition strategy?
- 12. Financials Revenue projections, Expenses Budget, cash-flow statement and Breakeven analysis
- 13. Team What's the story of your founders, key team members and advisors?
- 14. Vision If all goes well, what will you have built in five years?
- 15. Thank you for listening
- 16. Questions?