This document provides an outline for an "ultimate pitch deck" to present to investors. It includes sections to introduce the team, provide an elevator pitch, demonstrate traction to date, define the market opportunity and problem, explain available and proposed solutions, describe the product/service, revenue model, marketing and growth strategies, financial projections, competition, and requested investment details. The creator offers tips for what to include in each section to impress investors and get them to say "WOW!!!" emphasizing telling a story about the team and problem being solved.

1. Ultimate Pitch Deck
Arun Nair K.S
Co-founder, CAT Entertainments | Account Director, Backbench Studios

2. – Arun Nair
“thanks & regards to Mr. Chance Barnett
@chancebar ”
@arunnairks

3. Insides
• Team
• Elevator Pitch
• Traction
• Market Opportunity
• Problem
• Available Solutions
• Product / Service
• Revenue Model
• Marketing Strategy
• Growth Strategy
• Financials
• Competition
• Investment
@arunnairks

4. “Introduce your team first and start with a story…
Because, they don’t invest in ideas or products
they invest on people…”
@arunnairks

5. Team
• The best thing you guys ever did in your life
(experience and expertise)
• Role & Responsibilities
• Make them trust that you are accountable for
your role
@arunnairks

6. Elevator Pitch
• Impress the investor with your idea / product /
service in 15 seconds, they must say “WOW !!!”
• Keep it short & memorable
@arunnairks

7. Traction
“Tell them that your product is sellable to targeted
audience…”
• Show your timeline & milestones to date for idea
stage startups
• Growth metrics for early stage startups
• Partnership, Awards, Honors, Customer success
stories for level B fundraising
@arunnairks

8. Market Opportunity
• Define your market and business very precisely
• Total market size and your position
• Your targeted audience: Customer & Consumer
• Trends & Insights
@arunnairks

9. Problem
• Define your problem: It may be a gap, difficulty,
complication, worry, drawback etc.
@arunnairks

10. Available Solutions
• Who else is already doing this ?
• How are they going about it ?
• What are they not getting right or doing wrong ?
@arunnairks

11. Product / Service
Tell them…
• Why you are solving ???
• How are you solving ???
• What are you solving ???
Refer : http://www.ted.com/talks/
simon_sinek_how_great_leaders_inspire_action?language=en#t-1060
@arunnairks

12. Revenue Model
• Who is your primary customer & how do you
make money ?
• How will you price your product / service ?
• What are the cash inflow models ?
• Revenue and number of customers to date ?
• Life-time value of an average customer (How
much months to How much money)
@arunnairks

13. Marketing Strategy
• Product Management
• Brand Management
• Market Acquiring
• Customer Relationship
@arunnairks

14. Growth Strategies
• R&D
• Recurring Sales
• Gradual Sales growth
• Customer Support
@arunnairks

15. Financials
• 5 years financial projections
• Mention key & critical assumptions in your model
of expenses, customer conversion, market
penetration percentage
• Business ratios like NPV, IRR, Payback Period
• Split-ups about Salary, marketing, Hiring,
technology etc.
@arunnairks

16. Competition
• Where do you exist in the larger overall Market Space ?
• What are your Advantages ?
• How is your place in the market unique to you ?
• Place is the right one for your company growth and customers ?
• Who are the competitors ?
• Why they have succeeded ?
• How do you truly differentiate form them ?
• Show them achievable milestones
@arunnairks

17. Investment
• How much capital are you raising against what
percentage of Equity / Debt / Convertible note ?
• What is the timing of your Capital raising ?
• Who are your existing & notable investors, if
any?
@arunnairks

18. Do’s
• Guy Kawasaki’s rule, 10 slides - 20 minutes - 30 >
font size
• Confidence
• Eye contact
• Body language
• Presentable wearing
• Slow, audible & clear
@arunnairks

19. Don’ts
• Too many slides
• Minimum words in slides
• Too many product details or financials
• Belittling competitors
• False / silly assumptions
• False confidence / arrogance
@arunnairks