The document outlines the key principles for pitching in a health tech meetup, emphasizing clarity, conciseness, and visual appeal in presentations. It details essential components such as identifying the problem, solution, market opportunity, financial forecasts, competitive advantage, and a clear call to action. The content serves as a guide for creating effective pitch decks to attract investors and partnerships.

1. Health Tech Meetup

2. Pitching
Master Class

3. Ben Wright
Director, Commercial Development
www.atp-innovations.com.au
September 2012

4. 4 Principles
of
Pitching

5. 1
/ 15 sec

6. Stotting

8. Dress for success

9. Customers
Partners
Investors
… it doesn’t matter

10. they
DON’T CARE
about your technology

11. Content
• 12 x slides
• > 40 font
• < 10 words / page
• Be graphic

12. TITLE
Tag Line
“Quote from a credible investor or key opinion
leader about your business”

13. PROBLEM
What is the problem you
solve or the unmet need
you address?
WHY?

14. SOLUTION
How do you solve this
problem?
What is your value
proposition?

15. OPPORTUNITY
Data / Statistics on market size
Existing proof points
Timing

16. MARKET
Who is your target customer?
What is your relationship with
the customer?
Bottom-up financial forecasts

17. BUSINESS
MODEL
Explain how you will make
money
What is your revenue
model?

18. CHANNELS
Approach / tactics that will
be used to get customers
What will you do now vs.
future customers

19. ADVANTAGE
Describe your competitive
advantage
Registered IP, Know-how,
Relationships etc.

20. TEAM
Detail the core team and
its track record
Why are you the best team
to take this technology to
market?

21. ACTIVITY
Detail the activities undertaken by
the business to-date.
Track Record / Key Metrics
What will you do next?

22. ASK
Detail the audience ask:
Invest in us
Partner with us
Buy our vision / Buy our widget
“We are raising X to do Y over Z time
period”

23. SUMMARY
This is a massive opportunity
We’re better because …
Demonstrated metrics
This is our ask and use of funds
Name + Role + Phone + Email

24. Review
4 elements of pitching
Pitch content
Pitch template

25. Resources
www.pitchenvy.com/
www.pitchdeck.improvepresentation.com
http://pollenizer.com/universal-startup-pitch-deck
http://www.marsdd.com/articles/investorengagement-elements-of-a-pitch-deck/
http://www.businessinsider.com.au/seed-roundpitch-deck-tempate-2013-8?op=1#how-will-youmake-money-10

26. Ben Wright
+61 (0)2 9209 4444
b.wright@atp-innovations.com.au