Crowdfunding Write-up analysis

1. Crowdfunding Write-up
Analysis
James Jackson Measles

2. I will examine:
Dbrand Grip Iphone Case
Cady Did- a new web series
XGIMI CC Aurora- HD portable
wireless theatre
Pink High Noon- A Western short
film

3. The Dbrand Grip Iphone
case- The world’s grippiest
iphone case!

4. About Dbrand’s Case
 Link: https://www.indiegogo.com/projects/dbrand-grip#/
 Focus: To market and sell the worlds grippiest iphone
case
 Funding goal: 500
 Actual achieved: 44,699
 Type: Regular Entrepreneurship

5. I like their write-up
 It was not too long. (I could read it all in a
few minutes)
 It hit all the most necessary points and
answered questions.
 The language was easy to understand
but still sounded intelligent

6. Cady Did- A web series
starring Cady Huffman as
herself

7. About Cady Did
 Link: https://www.indiegogo.com/projects/cady-did-
women#/
 Focus: To fund a new web series about Cady Huffmans
rise to success.
 Funding goal: 45,000
 Actual achieved: 9,210
 Type: Regular Entrepreneurship

8. I didn’t like the write-up
 Right off the bat it was unattractive to me
because they compared it to other tv series I
hadn't heard of and couldn’t relate to.
 The write-up was too broken up by pictures,
making it hard to read.
 It was really short, and didn’t seem to give the
full story about what they were intending to do
with the money.

9. XGIMI CC Aurora- HD
portable wireless theatre

10. About Aurora
 Link: https://www.indiegogo.com/projects/xgimi-cc-
aurora-your-hd-portable-wireless-theatre#/
 Focus: They have already sold some product, but are
looking to boost their sales of their portable HD
projector.
 Funding goal: 50,000
 Actual achieved: 82,504
 Type: Regular Entrepreneurship

11. I liked their write-up
 Although it was long, all the information was valuable.
 Since they have already gone to market, they have
product reviews and they included some of their
positive ones in the write-up.
 They used charts to help clarify things.
 They were very specific in their products specifications
 It was professionally written (perfect grammar, spelling
etc.) with which gave it validity.

12. Pink High Noon-A Western
Short Film

13. About Pink High Noon
 Link: https://www.indiegogo.com/projects/pink-high-
noon--2#/
 Focus: Raise money to purchase cameras, lenses and
costumes to make a western short film.
 Funding goal: 2,500
 Actual achieved: 2,160
 Type: Regular Entrepreneurship

14. I didn’t like their write-up
 It was way too short and definitely didn’t cover very
much of what they are doing.
 It seemed like they were begging for money when they
listed what they needed to buy.
 They were not specific with how much money was
needed for which items (ie camera, lenses, and
costumes)
 Its unclear exactly what the movie will be about and
how much it will cost.
 It has an unprofessional appearance. The logo and
video seem sloppy and rushed.

15. Sources
 https://www.indiegogo.com/projects/pink-high-noon--
2#/
 https://www.indiegogo.com/projects/xgimi-cc-aurora-
your-hd-portable-wireless-theatre#/
 https://www.indiegogo.com/projects/dbrand-grip#/
 https://www.indiegogo.com/projects/cady-did-women#/