The document discusses the concept of "writer's effect" and how writers use language choices purposefully to impact the interpretation of a text. It explains that words have literal meanings as well as shades of meaning influenced by context, sensory associations, and emotional associations. The document provides examples of words with different levels of meaning and discusses how a writer's vocabulary choices can reinforce, modify, contrast or contradict elements of a story like characters, relationships, settings, themes, atmosphere and tone.