Crowdfunding analysis campaign write up
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The document analyzes four crowdfunding write-ups based on their desirability. Write-up 1 for a video project in Kenya has a clear objective with four categories that help readers understand what it is about. Write-up 2 for building a home in Ghana lacks information about maintaining the building and its purpose. Write-up 3 for renovating a basketball court in Honduras is emotionally appealing with pictures showing the need for repairs and a full history. Write-up 4 for building sustainable homes has not enough details apart from pictures and does not show who is running the project.
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Crowdfunding analysis campaign write up
- 1. CROWDFUNDING WRITE-UP DESIRABLE VS UNDESIRABLE BY ABISH MARTIN CROWDFUNDING ANALYSIS CAMPAIGN
- 2. DESIRABLE WRITE-UP UNDESIRABLE WRITE-UPVS CLEAR OBJECTIVE EMOTIONALLY APPEALING LACK OF INFORMATION NOT ENOUGH DETAILS
- 3. WRITE-UP #1 CLEAR OBJECTIVE GOOD EYE VIDEO TRAVELS TO KENYA
- 4. INFORMATION: https://www.kickstarter.com/projects/goodeyevideo/our- harambee-good-eye-video-travels-to-kenya-to-0?ref=discovery • Good Eye Video travels to Kenya to create videos and educational theater and music programs for an array of amazing non-profits! • $10,000 funding goal • $11,100 achieved • Social Entrepreneurship
- 5. LIKE They have 4 different categories: - imagine this - what we will do - who we’ll help - why we need your support Those 4 categories really help the reader to understand quickly what the crowdfunding is about. CLEAR OBJECTIVE
- 6. WRITE-UP #2 LACK OF INFORMATION THREE TWO WORKSHOP IN GHANA
- 7. INFORMATION: https://www.kickstarter.com/projects/2012586524/three-two- workshop-in-ghana?ref=category • This project aims to raise money for the building of a home in Ghana using modern materials. The organizers won a design competition and are now fundraising to see their design actually be built. • $8,000 funding goal • $8,638 achieved • Social Entrepreneurship
- 8. DISLIKE The description is good except for its lack of explanation about how to maintain the house after it is built. The role of the building is not very clear, we don’t know what it is going to be for. LACK OF INFORMATION
- 9. WRITE-UP #3 EMOTIONALLY APPEALING LOS NARANJOS BASKETBALL COURT
- 10. INFORMATION: https://www.indiegogo.com/projects/let-s-renovate-the-los- naranjos-basketball-court#/ • Renovate/upgrade/rehabilitate a public space in the village of Los Naranjos, Honduras • $1,250 funding goal • $1,500 achieved • Social cause
- 11. LIKE Several pictures that show the need of the repairs. The write-up gives a full history of the property and why they want to repair it. This write-up is more emotionally appealing. EMOTIONALLY APPEALING
- 12. WRITE-UP #4 NOT ENOUGH DETAILS 100% SUSTAINABLE AND AFFORDABLE HOMES
- 13. INFORMATION: https://www.kickstarter.com/projects/973900645/100-sustainable- and-affordable-homes-for-the-world • This project aims to fund the construction of a sustainable house (produces electricity, food, and water) using alternative building materials. He hopes to disrupt the construction industry by offering a cheaper alternative to traditional homes. • $1,420,000 funding goal • $105 achieved • Environmental
- 14. NOT ENOUGH DETAILS DISLIKE Apart from the main pictures, there are no other pictures or video that talk about how this project is going to be accomplish and shows who is the speaker.