The sneak peek presentation given to internal stakeholders, task force members, sponsors, partners, mentors, advisors about Creative Week 2013.

1. CREATIVE WEEK 2013
(a preview)

2. WELCOME & INTROS
with Amanda Styron & Andy Stoll, Seed Here Studio

3. Pilot Program #4

4. Creative Week’s Mission

5. Creative Week’s Metrics
‣ 25+ events across geographies, generations, sectors and silos
‣ 1+ event in every county
‣ 100,000 media impressions through region-wide promotion
‣ National media mention of the Week
‣ Viral sharing of Creative Week photos/blogs/video
‣ 90%+ of sponsors, partners, volunteers and participants report
great value and experience participating in Creative Week
‣ 5000 attendees to events throughout the week
‣ Cross-corridor connections made and a sense of place cemented

6. The goal for today

7. Sponsors & Partners

14. THE CREATIVE WEEK
PRODUCTION TEAM

15. Event Relations:
Vanessa Solesbee, The Solesbee Group
Natalie Ditmars, Bradley & Riley
Amber Mussman, Cedar Rapids Public Library
John Myers, Indian Creek Nature Center
Elizabeth Cwik, Greater Cedar Rapids
Community Foundation
Ainsley Hogan, Boys & Girls Club of Cedar
Rapids
Creative Week Parties
Anne Ohrt, Geonetric
Emily Ruden, Geonetric
Brand Experience:
Kamry Rea, Park Cedar Rapids
Will Lenzen Jr, Cedar Rapids Blue Zones Project
Street Team:
Amber O’Connor, Options of Linn County
Ashley Zierath, University of Iowa
Sponsors & Partners:
David Tominsky, CoreTCS
Paulette Milewski, Kirkwood Community College
Media & Promotions:
Eric Hanson, Iowa City Area Development Group
Quinn Pettifer
Jamie Kelly, Cornell College
Kelli Andersen, City of Iowa City
Metrics & Tracking the Awesome:
Jenny Noyce, Pomerantz Career Center
Holly Garner, Pearson
All the Teams:
Amanda Styron, Seed Here Studio
Matt Roderick, Seed Here Studio
Andy Stoll, Seed Here Studio
Kris Fassler, Seed Here Studio
Brayden Zhao, Seed Here Studio

16. REGISTERED EVENTS
with Vanessa Solesbee, The Solesbee Group

17. 61 unique events
All 7 counties represented
10 headliners

18. 3rd Thursday Jazz
featuring Soul Town
hosted by Campbell Steele Gallery
in Marion

19. Advancing the Future Tour
hosted by Kirkwood Community
College and the Advanced
Manufacturing Sector Board

20. Marvin Cone’s Main Street
hosted by the Czech Village/New
Bohemia Main Street District
in Cedar Rapids

22. Open Coffee Meetups are being set up throughout the region to
bring Entrepreneurs and community members together to discuss
startups, tech, economic development, events and everything in-
between to increase awesomeness in every corner of the Corridor.
Creative Corridor
Open Coffee Series
Imagine 7 Days. 7 Counties.
Epic amounts of Coffee.

23. Insanely Simple:
The Obsession that Drive’s
Apple’s Success
hosted by the Cedar Rapids/Iowa
City American Advertising
Federation

24. 24

25. • Iowa’s largest annual
entrepreneurial event
• 65+ entrepreneur
exhibitors/presenters
• 550+ attendees

26. Diversity & Culture
unConference
hosted by Diversity Focus
in Cedar Rapids

29. BOTTOM LINE ON EVENTS
You’re going to want to take the
whole week off!

30. CREATIVE WEEK PARTIES
with Amanda Styron, Seed Here Studio

31. our opening party:
Cruel 2 B Kind
the ultimate community ice
breaker
with Wes Beary, Heroku

32. our traveling party:
EAT HERE
A culinary tasting tour of Iowa’s
Creative Corridor

33. EAT HERE
• Jump on a bus and explore amazing
restaurants around the corridor
• $125 includes a day of food, drinks,
transport and entertainment
• Two tours: Sat, Oct 26 and Sun, Oct 27

34. our wrap party:
Creative Corridor
Welcome Reception
hosted by ICAD and the Cedar
Rapids Metro Economic Alliance

35. Creative Corridor Welcome
Reception October 28 at Cedar
Ridge
• 200 attendees
• Targeted to those
new to the region
• Networking
• Wine

36. The Creative Week Experience

37. The 2013 Theme:
EXPLORE WHAT WE
CREATE HERE
with Will Lenzen Jr, Cedar Rapids Blue Zones Project

38. branding by
BRAND DRIVEN DIGITAL
with Nick Westergaard, Chief Brand Strategist/Founder

43. THE TRAVELING
INTERACTIVE BOOTH
with Andy Stoll, Seed Here Studio

44. Chute

45. THE MICRO WEBSITE
with Jeff Nock and Kade Schemahorn, ConnectFive

51. THE PRINT MATERIALS
with Kamry Rea, Park Cedar Rapids

52. Marketing Materials

53. Event Guide
53

54. Tracking the Awesome
with Holly Garner, Pearson

55. Media + Promotion
with Eric Hanson, Iowa City Area Development Group

56. Media + Promotion
•Download two apps today: Little Village Best of IC
and Cultural Corridor Alliance
• Look for printed guides in high traffic areas (hint:
There’s a helpful smile...)
• Media appearances to be scheduled on regional TV
and radio
• Print agreements with CBJ, Little Village, and
negotiating with SourceMedia after lunch
56

57. SOCIAL MEDIA
with Josh Krakauer, Sculpt

59. our role.
the digital voice and pulse of all who
create here in iowa’s creative corridor.
“
”

60. #CWK13
#CREATIVEWEEK
@CREATIVECOR | FB.COM/IOWASCREATIVECORRIDOR

61. stories of people.
sponsoring & hosting.
attending & engaging.
planning & producing.

62. follow us.
sharing the stories & coverage, all week long.
providing the what, where, when, all week long.
curating the quotes & experiences, all week long.
+
attendee lists, resources, recaps,
shoutouts & snapshots.

63. thanks

64. THE STREET TEAM
with Amber O’Connor, Options of Linn County
& Ashley Zierath, JPEC at University of Iowa

66. What can we do together to
make Creative Week 2013
truly awesome?
66

67. Leave your idea cards for us on
the tables....
a promo & cookie buffet awaits!