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Developer's Guide to Windows Phone App Marketing and Monetization (AppCampus March 2013)
The document serves as a comprehensive guide for developers on marketing and monetizing Windows Phone apps, emphasizing the importance of marketing over product quality for app success. It discusses strategies such as leveraging beta-testers, optimizing app store visibility, and using ad networks effectively. Case studies illustrate successful monetization tactics and the significance of sustained app promotion before and after launch.
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Developer's Guide to Windows Phone App Marketing and Monetization (AppCampus March 2013)
- 1. YOUR YOUR AD AD HERE HERE Developer’s Guide to Marketing and Monetization of Windows Phone Apps Alan Mendelevich | AdDuplex | alan@adduplex.com | @ailon
- 2. Elbert Perez • $61,321.58 from 7 games in 2011 Jeff Weber • $23,215.68 in 6 months from Krashlander 4Bros Studio • $10-15k per month from ads in Taptitude Health Pack Games • up to $800 per day from NAX in games
- 3. App Gold Rush isover
- 4. Did you know… Product 20% Marketing 80% Research shows that 20% of product’s success is determined by the product itself and the remaining 80% is marketing* * I totally made this up
- 5. Developer’s Work Cycle Employee/Contract developer SALE Task Deliverables Money Entrepreneur developer Task Deliverables SALE Money
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- 8. Original vs. “Metoo”
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- 10. Release date isa “… this was quite important since it got a lot of attention feature for being the first real picture effects / photo filter app in the market. The big blogs like Gizmodo, Engadget and MSNBC covered a few of the must have WP7 apps and Pictures Lab got featured in all. I guess that helped to jump start the app.” René Schulte, PicturesLab
- 11. Release date isa feature With every SDK/OS release there’s a chance to be the first to utilize some previously unavailable capability
- 12. Getting ideas andinspiration The Daily Practice “Every day I write down ideas. I write down so many ideas that it hurts my head to come up with one more. Then I try to write down five more. … The “idea muscle” atrophies within days if you don’t use it. Just like walking. If you don’t use your legs for a week, they atrophy. You need to exercise the idea muscle. It takes about 3-6 months to build up once it atrophies. Trust me on this.” http://www.jamesaltucher.com/2011/02/how-to-be-the-luckiest-guy-on-the-planet-in-4-easy-steps/
- 13. Getting a return onyour investment
- 14. Front-end for yourmain service
- 16. Paid Apps Set a competitive price Consider psychology Consider who and where your customer is Set a price that makes business sense WP7 Developer ROI Calculator http://www.wpdownunder.com/?p=2055
- 17. Trial Can’t try == won’t buy
- 18. Trials according to Microsoft 70x more downloads, 10% conversion rate
- 19. In-app purchases iOS: “Right now, 18 of the top 25 grossing of all apps are Free To Play Games (72%).” http://www.treysmithblog.com/the-fall-of-angry-birds/ Windows Phone 8+
- 22. Advertising is best suitedfor long/frequently running apps and games Generally perform better than paid apps*
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- 24. AdDuplex as aFallback Solution “AdDuplex + pubCenter is a winning recipe” JC Cimetiere Director Product Management Windows Phone Microsoft Smaato: “Worldwide, the average ad network fill rate was 10% in Q3 2011”
- 25. Maximize ad space valueby multiple network fallbacks. Fallback to Silverlight/XNA: Windows Phone Ad Rotator AdDuplex or in- http://wp7adrotator.codeplex.com/ Silverlight: Unified Ad house ads. Control For Windows Phone http://wpunifiedad.codeplex.com/
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- 27. Promote your app, promote yourapp, promote your app, promote your app…
- 28. Don’t monetize yourapp on day one
- 29. “Helium Voice wasreleased in Giving your app November 2010 and has 18,773 downloads as of today. away is the Helium Voice Free was released in March 2011 and cheapest and has 143,002 downloads as of today.” most effective René Schulte marketing “Krashlander total downloads (Includes both trials and instrument you purchases) - 23,500, Krashlander Free total have downloads - 327,000” Jeff Weber
- 30. Case Study: Chicks'n'Vixens •Released as absolutely free (while in beta) • Went on to be #1 paid game for some time after switching to paid – Meds: “After being #1 for almost 2 weeks as a paid app I can say that I'm very happy with the results. I won't give specific numbers but suffice to say it would make many iOS and Android devs green with envy.” • New version released as free with ads
- 31. Case Study: gMaps •Started as absolutely free • Added ads and a “Pro” version later
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- 33. Store “SEO”: app’s name, priceand tile. That is all users see.
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- 35. Release Betas: Beta-testers are yourfirst evangelists Recruit beta-testers: WindowsPhoneBeta.com Twitter #wpdev
- 36. “Bad” feedback should go directlyto you, Good feedback good feedback – to the Store Bad feedback
- 37. Localize Windows Phone Languages (March 2013) Portuguese Finnish 3% 2% Other Polish 7% 3% French 4% English 33% German 5% Russian 7% Chinese 8% Italian Spanish 15% 13%
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- 39. Don’t submit on “If you look at the charts from WP7AppList, you can see that Friday almost no applications get verified and published during the weekends. … You essentially have two more days to test and make sure the app doesn’t fail digestion without impacting the publishing date.” András Velvárt “48h difference in submission (Friday night - Sunday night) -> 12h difference certification email (Thursday morning - evening).” René Schulte
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- 42. A picture isworth a thousand words. A video is worth a thousand screenshots?
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- 44. Your app needs aweb site… or at least a section on your site Windows Phone 7 App Site template http://wp7appsite.codeplex.com/ WP7Graze https://github.com/mikoskinen/grazewp7 NOKIA Marketing in a Box http://www.developer.nokia.com/Distribute/Pro moting_your_app
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- 46. Tip specialized blogs WPCentral.com, WMPowerUser.com, 1800PocketPC.com, BestWP7Games.com, WP7Rocks.com (Russian)… Filterable list at WindowsPhoneSites.com
- 48. Podcasts WindowsDeveloperShow.com AppBizDev.com
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- 51. Tweet, post on Facebook, retweetothers, change your avatar, bio…
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- 58. Empowering developers to help eachother Cross-promote apps with other developers Utilize full potential of your ad space
- 60. On the web: specialized blogsand sites, BuySellAds.com, AdWords, Facebook, etc.
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