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Mobile apps idea to making money

The document provides a comprehensive guide on developing a mobile app, covering market research, design, testing, and various business models for monetization. It emphasizes the importance of NDAs to protect business ideas and offers insights into app reviews, development technologies, and marketing strategies. Additionally, it outlines development processes and requirements for app submission to various stores, as well as considerations for app design and promotion.

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Mobile apps idea to making money

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How to developyour idea for a mobile app and make money from it
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Dr. David Bozward
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No straight lines
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Vegas What happens inVegas stays in Vegas (Terms & Conditions Apply)
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The Class NDA •A non-disclosure agreement (NDA), also known as a confidentiality agreement (CA), confidential disclosure agreement (CDA), proprietary information agreement (PIA), or secrecy agreement (SA), is a legal contract between at least two parties that outlines confidential material, knowledge, or information that the parties wish to share with one another for certain purposes, but wish to restrict access to or by third parties. It is a contract through which the parties agree not to disclose information covered by the agreement. An NDA creates a confidential relationship between the parties to protect any type of confidential and proprietary information or trade secrets. • As such, an NDA protects everyone’s business ideas.
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Your Idea
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How many appsare in the Google Play Store?
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its not aschool project
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You have tobe fast
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Innovation: technology, gameplay Quality:an excellent player experience Community: family values, non violent, inclusive Optimism: aspiration, hope, positive Decency: opportunities, enjoyment values statement
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The Process 1. MarketResearch 2. Business Model 3. Design App 4. Build the App 5. Test 6. Market 7. Launch 8. Market 9. Upversion 10.Market
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Time & Budget •<50% Development • >50% Social Marketing & Sales
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Web vs App •which?
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Market Research • https://www.appannie.com/ •http://www.statista.com/statistics/263794/n umber-of-downloads-from-the-apple-app- store/ • http://www.iosappstats.com/stocks/appstat s.php
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Customer personas Name TracyJoe Wayne Emily Ricky Profile 22Yr Old, Single 28 yrs old, Single 36 yrs old, married 36 yrs old, married 55yrs old, divorced Social Life Lives with her friend in a flat in Oxford Lives on his own Lives with his wife and six children Lives on own Lives with his girl friend Work Life Works at the Tax Office as a computer officer in London Runs a design agency in Central London, Employs 12 people Sales man for international coffee company Part time art gallery Owns his own business making tables Game Experience Uses games on 1.5 hourcommute to work and home. Plays at work and at home Plays games with the children Plays games with partner Play games to relax
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Design Process
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Design Best Practice providea consistent and well thought out UI experience design for a target audience focus on MVP and build for that learn from competitors
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Business Model • Free –Collect Data and sell it • Free Download with in-app Adverts – Collect Data and sell it – Revenue from ads, click through • Freemium – Pay for features, levels, content – Collect Data and sell it • Paid App – Pay to download – Collect Data and sell it
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Who uses appsmore: tablet or mobile users?
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Device and AppReview • Current iOS – iOS 9 = 57% – iOS 8 = 33% – Earlier = 10% – As measured by the App Store on October 5, 2015. • App Review Status – Submissions reviewed in the last 5 business days. – New Updates – iOS 83% 89% – Mac 92% 84% – Updated: October 9, 2015
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Online App Tools •App Factory • Appery.io • AppMachine • AppMakr • appsbar • Appsme • Appy Pie • Bizness Apps • Build Fire • Canvas Business Apps & Forms • Como • EachScape • GameSalad • MobileRoadie • Salesforce1 Platform • Taplytics • Zengine • Zoho Creator
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Online App Building
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Including API’s • Text,Telephone, Contacts • Camera • Voice : Recognition, Actions, • Keyboard • Social Media • Payment/Billing (Google, Apple, Paypal…) • Geolocation, Maps, Places, Compass • Fitness Sensors, Accelerometer • File storage (on phone or in cloud) • Multi Screen – Stream to other devices • Analytics • Adverts • Sign in (Google, Facebook, …) • Notifications
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How many peoplein the world use a smartphone?
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The range ofOS + code • IOS (9.x) • Android (5.5.1 = Lollipop, 6.0 Beta) • Windows Phone – (10) • Blackberry – (10.3) • Firefox OS • Sailfish – Ex Nokia Team • Tizen – Linux (Intel & Samsun) • Ubuntu Touch OS – Uses Android but not Java
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Sketch
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Wireframe Design
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Menu Allow Users tosee all options Easy Navigation The screen currently has 4 menu options (version 1.0). 1. Play 2. Difficulty Level 3. Highscore 4. Save & Exit The player selects by touching each of the icons to then move to the next screens Splash Screen Play, Level, Highscore,
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Prototype
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Lean Start-up Methodology
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Scalability Challenge Pivot
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BREAK
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Development
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Development Options –Languages • C – Android • C++ – Android • C# – Windows • Java – Android UI, Blackberry • Objective-C – Apple • HTML5 – Javascript – Web Apps • Swift – Apple, Introduced 2014
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Development Options –Technology Development Environment Android Eclipse, IntelliJ IDEA, Android Studio, Project Kenai Android plugin for NetBeans Blackberry Eclipse, BlackBerry JDE IOS Xcode, AppCode Windows Mobile Visual Studio 2010, 2008, 2005, eMbedded VC++ (free), Satellite Forms C, C++
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Phone Support
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PhoneGap/Cordova – Adobe Systems •OS: Android, BlackBerry, Firefox OS, iOS, Symbian, Ubuntu Touch, webOS, Windows Phone, Windows 8 • http://phonegap.com/ • HTML5: CSS + Javascript • Free with paid options
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game engines • No.10:Torque 3D • No.9: Vicious Engine 2 • No.8: Bigworld Technology Suite • No.7: Vision Engine 7.5 • No.6: Infernal Engine • No.5: BlitzTech • No.4: Unity 3D • No.3: CryENGINE 3 • No.2: Gamebryo Lightspeed • No.1: Unreal Engine 3
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Unity • Games Based •Multi Language Support – C#, Javascript/UnityScript, • https://unity3d.com/ • Free to paid versions • Multi Platform – Console, PC, Mobile,……
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DEVELOPMENT OPTIONS - OUTSOURCE
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Development Options -Outsource 1. Don’t state your budget and timings 2. Fixed price model means fixed design 3. Make sure you & they understand your requirements, state what is expected 4. Get three quotes 5. Make it “Waterfall” not “agile” 6. Break the timeline down into milestones 7. Get and test the build at regular interval 8. Make it collaborative 9. Create a communication plan 10. Provide clear written feedback 11. Stagger payments with milestones 12. Get App Store approval before final payment 13. Get a copy of the project files
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Your Project Brief •A detailed list of functions and features • Screens of all of the different sections of the app with labels pointing to the app buttons and areas outlining what they are, and what function they do. • A simple, step-by-step user flow of what happens when the user interacts with your app. – Example: when they press this button it goes to this screen, when you press back it goes to this screen etc. • Clearly mark up all of your apps graphic interface assets, labelling which piece is which. – The developer will need to know which graphics go where, what their file names are and where the files are located in your assets folder supplied. • For the document itself, a Word doc is all you need, or PowerPoint slides if your like me. – It doesn’t have to be fancy or well designed. Just make it a very clear, a detailed brief of the entire app written up with the above points explored and expanded on. • The same goes for amends to the app, I detailed all of the amends in a similar document with screen shots, mark ups of all of the amends listed in a numbered point form. – Lastly when you list all of the amends in a formal document they can never get lost or overlooked in an email or over chat.
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Test
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Testing • Develop aplan • Use real devices • Get – You and the team test everything ALWAYS – Friends to test the alpha – Beta users to test the beta • Tools – Testflight – Ministry of testing
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TestFlight • Makesit easyto invite users to test your iOS apps before you release them on the App Store. • You can invite up to 1,000 external testers using just their email address. • Connects into Xcode & Itunes Connect
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Submit
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App Stores
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The App Bundle (ALLof THESE are VERY VERY IMPORTANT)• Category • Primary Language • Privacy Policy • License Agreement • Copyright • Trade Contact Information • Icon • Screenshots • App previews • Ratings • Made for Fids • Available Localizations • Keywords • App Description • Price • SKU – x.x.x • Cleared for Sale • Marketing URL
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App Name • Youcan not have one which is already reserved or in use • The longest name can be 255 characters but … • Check: https://sensortower.com/
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App Icon Design •Simple and Iconic • Consider Lighting, Reflections & Shadows • Consider the classic sets • Colour?
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icons more icons
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The Process
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Why they getrejected • App states its beta • Long time to load • Outside payment schemes • Mentions another app store • Localization issues • Improper use of storage • Crashes • Misuse of trademarks and logos
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Cross Platform • Getjar:Getjar is a cross platform mobile app store that is available worldwide. According to downloads, it is the largest 3rd party app store with over 900,000 downloads and 18,000 apps to date. GetJar was the first app store to release Angry Birds for Android, which took off in popularity, and even crashed the Getjar servers for a few hours. • Dell Mobile Application Store: Dell now has over 40,000 apps in its app store and supports multiple platforms. One differentiating factor with Dell's store is that developers get a 60% rev share, as opposed to most other channels that work with 70% for the developer. • Handmark: Handmark is an app store available worldwide and also features apps from various platforms including desktop and mobile web apps. In addition, Handmark has a downloadable app for Windows Mobile devices. According to recent stats, Handmark has over 4,000 apps hosted on its platform. • Handster: This app store launched in 2005 for Windows Mobile, but has since expanded to Symbian, BlackBerry, Android and Java.Handster has over 27,000 mobile apps in its directory. • Mobango: Mobango competes with Getjar for the largets independent app store. Mobango is unique in that all apps are free. At 45,000 apps, Mobango apps have been downloaded over 700,000,000 times. As of now, Mobango supports app for Android, Java, Symbian, BlackBerry, Windows Mobile, Flash Lite and Palm. • PocketGear: Â PocketGear recentlyÂ acquired Handango and now hosts over 140,000 apps and works with over 30,000 developers. Pocketgear supports apps from Symbian, Palm, Windows, BlackBerry, Android and Java. • Opera Mobile Store: With support for Android, BlackBerry, Java, Symbian, and Windows, the Opera app store is available in 240 countries worldwide. • Appitalism: Well over 100,00 available apps and support for all major platforms, and a discovery and discussion channel for new apps. Appitalism launched in September 2010.
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Android • Android Market:The Android Market is Google's official storefront for Android apps. However, unlike iOS, Android is open and that openness comes to fruition in possible distribution channels as well. The Android Market currently has 135,000 apps, and launched in October 2008. The Android Market is well known for its relatively lenient approval process as compared to Apple's App Store. • Amazon Appstore: As you have probably heard, Amazon decided to throw its hat into the mobile ring with its own Android app store. The Amazon store now offers over 4,000 Android apps, but has some serious advantages over the Android Market. These include help with discovery by recommending apps to users, special promotions to keep users coming back, and many more unique features. The Amazon Appstore made headlines when it launched the Angry Birds Rio game exclusively. • Archos Appslib: Archos offers its own Android app store for high end Android devices with larger displays. This app store has over 21,000 apps and Archos aims to make it the premier app store for Android. • SlideME: Launched in April 2008, SlideMe is an alternative to the Android Market and now hosts over 3,000 Android apps.
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Single Platform /Phone • Blackberry – Blackberry App World – Crackberry Store • Apple App Store • Windows Store
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Tax and Stuff •VAT – If you make over £81,000 in the UK you need to register for VAT • VAT MOSS – If your business sells digital services to consumers in EU member states, VAT is charged at the rate due in the consumer’s country. – Union VAT MOSS - for businesses based in the EU, including the UK – Non-Union VAT MOSS - for businesses based outside of the EU
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What is thetotal global mobile app revenue in 2015?
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what revenue doyou want? • our aim is to make you a full time revenue $29,600
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14% 13% 10% 10% 10% 9% 6% 5% 5% 3% 3% 2% 2% 2% 2% 1% 1% 1% 1% Kids Puzzle Educational Arcade Family Action Board Strategy Adventure Simulation Card Sports Word Trivia RolePlaying Casino Racing Music Dice the app store - games
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Marketing
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Marketing x
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Social Media • Why? –Awareness – Downloads – Usage – Revenue
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Analytics How • Facebook • Google •Apple • Appannie • Flurry Why • Awareness • Clicks • Views • Play – Number – Hours – Level, Stage, .. • Purchase • Referrals • Phone Types
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our marketing approach •make it personal • make it direct • say it and say it again • all online media channels are used • print and national press addressed • guerilla marketing designed for game’s target demographic
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The End
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BREAK

Editor's Notes

#3 Who is David Bozward? Time 10am
#8 60% games This statistic contains data on the number of apps available for download in leading app stores in July 2014. As of that month, Android users were able to choose between 1.3 million apps. Apple's App Store remained the second-largest app store with 1.2 million available apps.
#11 qqq
#19 Identifying Which Business Model is Right for Your App As we go through the app business models below, think about which would best suit your app. Start by answering the following four questions: What problem is your app trying to solve and how? What is unique about your app and would people pay for this? What else do you think your app users would be willing to pay for? What business models do competing apps use and how well have they worked? Also, it’s important figure out a balance between your need to gain users with your need to earn revenue. Some app business models earn more money right off the bat at the expense of quickly acquiring tons of users, while others result in high downloads first and profits later. What is your timetable? Can you afford to initially forgo revenue to accumulate users? (It might be worth it, depending on your users). Remember, app monetization strategies should be chosen and built into your app before you launch it in the app store. You can always iterate on these strategies as time passes or even change them completely, but approach mobile with the dual mindset of building an awesome app and an eventual business. Another point to keep in mind is that the below models are not mutually exclusive; you can absolutely mix them or use more than one as you see fit! The Pros & Cons of the Top 6 Most Bankable App Business Models Free, But With Ads (In-App Advertising) This is a model you’ve probably seen frequently in the apps on your smartphone. In this business model, you remove the cost-barrier to purchasing your app and allow free downloads. Your goal is to accumulate a sizeable user base and gather information on the people interacting with your app. Then, this data gets sorted and sold to app publishers who pay you to place targeted ads in your app. Facebook is a good example of an app that does this well. Its users don’t directly pay Facebook anything to download or use their mobile platform, but Facebook leverages a vast amount of their data to sell highly targeted ads. And this monetization strategy has proven quite effective for Facebook. The social behemoth reported a 151% increase in their mobile advertising revenue during the second-quarter of this year. App_Monetization_-_Facebook_In-App_Advertising_Model Summary: Essentially, you make money by selling data-driven advertising space in your app. You can do this independently or work with a mobile ad partner. Pros Mobile apps are in a prime position to collect tons of data on their users (such as their in-app behavior and their location) Allows you to gain users quickly because people love free apps Can be effective if moderate and targeted advertising is used (ads are interesting yet limited) Mobile advertising spend will surpass radio, magazines, and newspapers in 2014 (lucrative and growing industry) Cons Not an innovative model and people can get annoyed of ads, which may lead to app churn Mobile ads can comprise your app experience by claiming a portion of the already limited screen size This model won’t work for niche or utility apps that are designed to help users perform important functions (ads will be too unnatural and intrusive in this setting when people just want to do something quickly) Freemium (Gated Features) Similar to in-app advertising, the app is also offered for free in a freemium business model, but certain features are gated and cost money to be unlocked. In other words, people have access to an app’s basic functionality, but there is a charge for premium or proprietary features. The premise of this model is that you attract people to your app and give them a rich preview of what your app can do (without giving them everything). The goal is to accumulate and engage app users until they are willing to pay for additional in-app tools. A great example of a brand that capitalizes on this strategy is Angry Birds. The Rovio team (the creator of Angry Birds) released a free version of their addictive app. However, the app keeps certain features hidden (like being able to juice up your bird, additional levels, etc.) until users upgrade (for a small fee) to the full version. This allows people to easily play Angry Birds and become fans of the game without hesitating at the initial price. Once app users have conquered a few levels, they’re engaged enough to pay for the full-fledged version for more hours of fun. App_Monetization_Angry_Birds_Example_of_Freemium_Business_Model App_Monetization_Angry_Birds_Example_of_Freemium_Business_Model_2 Summary: In short, this monetization strategy allows you to tease users with a stripped down version of your app until they are hooked enough to happily buy additional features. Pros This mobile business model makes it easy to build up a large user base and showcases your app so people get hooked (and then you can upsell) People who “try before they buy” are more likely to become engaged and loyal users later on Flexible model because it can be adapted to almost any vertical Cons If you offer too few features for free, app churn will be high If you offer too many features for free, it will be difficult/complex to convince your existing user base to pay for an upgrade (upgrade won’t have much incremental value) App marketers must be careful not to provide a large segment of their users (the free ones) with an inferior app experience Paid Apps (Cost Money to Download) The paid app business model simply means your app is not free to download. If people want to use your app they must first purchase it from the app store. Paid apps can cost anywhere between $0.99 to $999.99, and brands make money upfront with every new user. They key to finding success with this model is in your ability to showcase the perceived value of your app with a killer app listing (which includes screenshots, five star reviews, etc.) that differentiates it from similar free apps. Put another way, the most profitable paid apps do a great job of selling their app’s unique features, be it design or functionality or brand. For example, let’s look at Calendars 5, which is a paid productivity app that costs $4.99 in Apple's app store. When you check out Calendars 5’s iTunes listing, the app immediately positions itself as a “smart calendar” that incorporates tasks, human language, and reminders in a clean and colorful layout. The app’s listing page includes rich screenshots that highlight its sleek design and stellar reviews about its superior functionality. Within a few seconds, the app is able to make a compelling case that it’s better than Apple’s default calendar and thus, worth the monetary investment. App_Monetization_Paid_Apps_Example Summary: The paid app business model is like a “pay then play” strategy that is propped up by your mobile marketing team’s ability to convince users to buy your app instead of free substitutes. Pros App developers and app marketers earn revenue upfront with every new download People who have paid for an app are more likely to turn into engaged users (since they spent money to purchase your app vs. choosing a free one) In this model, the app does not usually have any in-app advertising thus allowing it to have a cleaner interface This model motivates app developers to focus on innovation since people expect paid apps to be the crème of the crop Cons Selling an app is hard because app stores are so overcrowded (stiff competition from many free apps) App stores take a cut of the revenue from paid apps (Apple gets approximately 30%) Paid models are a shrinking part of app store revenue 90% of paid apps are downloaded less than 500 times per day (cost-barrier to gaining a large number of users) In-App Purchases (Selling Physical/Virtual Goods) In-app purchases are exactly what they sound like. In a nutshell, this app monetization strategy involves selling physical or virtual goods within your app, and then retaining the profits. In-app purchases can include a wide variety of consumer goods such as clothes and accessories. However, in-app purchases can also be virtual goods such as extra lives or in-game currency. Whatever your app is selling, make sure the in-app purchases feel like a natural part of your app. MeetMe is an example of an app that has creatively incorporated in-app purchases into their social app. People can download MeetMe for free and use it to browse profiles, chat with people, and connect with locals. However, you can also purchase credits to enhance your visibility and gain new ways to interact with people. MeetMe’s purchase model has is lucrative because the app is able to clearly highlight the benefits of in-app currency. App_Monetization_MeetMe_example_of_in-app_purchases App_Monetization_MeetMe_In-App_Purchases_Example Summary: The in-app purchases model is about turning your app into another sales channel (for physical products that are used in the real world) or a mobile storefront (for virtual goods which can only be used inside the app). Pros This app business model works particularly well for eCommerce/mCommerce brands and is flexible enough for other verticals too In-app purchases can help app marketers make comfortable profits with the lowest amount of risk Buying virtual goods can lead to deeper levels of engagement (growing monetization strategy) The profit margin is usually high with this model because brands don’t have the traditional expenses on mobile that brick-and-mortar stores do (like staffing and rent) Flexible model which can also be adapted to include affiliate programs and partnerships that drive referral revenue Cons App stores usually take a cut of the revenue for virtual goods (but not physical goods or services) purchased inside an app Recently, this model has received bad publicity because government officials are pressuring Apple and Google to add stricter regulations to prevent children from making accidental in-app purchases Apps will need to be more transparent on their app store listing page if they include in-app purchases (which may prevent some people from downloading) Paywalls (Subscriptions) The paywall app business model is similar to the freemium model except that it focuses on gating content, not features. Paywalls allow an app user to view a predetermined amount of content for free and then prompts them to sign up for a paid subscription to get more. This model is best suited for service focused apps and allows brands to earn revenue on a recurring basis. An example of an app that utilizes this app business model is Umano, which transforms news stories into podcasts. Umano allows users to listen to a limited number of stories until they sign up for a premium subscription. With this strategy, people get to use all of Umano’s best features, but for a fixed amount of time until they are engaged enough to pay for unlimited use and content. App_Monetization_PaywallSubscription_Umano_Example_ Summary: At its core, this model is like a “pay later” or “free trial” model because users get to test drive the app, but then need to sign up for a subscription to bypass certain content limits and restrictions. Pros People get to experience all of your app’s features which increases session lengths and lowers app churn This app business model results in a continual weekly/monthly/yearly (depending on your setup) flow of revenue since subscriptions usually auto-renew Subscribers are more likely to be loyal and engaged app users Subscriptions and content gating also motivate app developers and app marketers to ensure they curate high-quality content that is worth paying for Cons Does not easily translate to all verticals (most suited for news, lifestyle, and entertainment apps since they can limit content like articles read or videos watched) It can be hard to determine where and when to place a paywall (what is the right limit to place?) Sponsorship (Incentivized Advertising) Of all the app business models listed in this post, this is probably the newest entrant in the mobile world. Sponsorship entails partnering with advertisers, who provide your users with rewards for completing certain in-app actions. In this model, brands and agencies pay to be part of an incentive system. Your app earns money by taking a share of the revenue from redeemed rewards. This way, you can incorporate advertising into your app that actually enhances your app’s ability to engage users. An early adopter of this app business model is RunKeeper. RunKeeper uses incentivized advertising to motivate its users to track their running activity with their app to unlock exclusive rewards and promotions. This strategy lets RunKeeper monetize their app without disrupting their app’s experience with banner ads. RunKeeper_App_Incentivized_In-App_Advertising_ Summary: In the sponsorship app business model, advertisers gain inclusion in your app by funding rewards for your users, who earn these rewards by engaging more with your app. Pros Innovative app business model which can be adapted for many verticals This advertising strategy will likely be better received by app users because it is relevant and related to an app’s purpose App developers and marketers earn revenue, advertisers get more ad space, and users benefit from free promos This form of advertising can be aligned with your app’s conversion funnels Cons Mobile marketers need to be careful about what actions they incentivize within their app (Apple has been cracking down on incentivizing downloads and social sharing) This app business model has not been as thoroughly tried and tested as the other ones (results and success may vary) Apps Are Trending Towards Blended Models Last year, Developer Economics published a chart (featured below), which shows the popularity and revenues from five of the most bankable app business models (excluding sponsorships since it’s so new). Interestingly, it shows that advertising is the most popular app monetization strategy, but subscriptions are the most profitable. Most_Popular_App_Business_Models_for_App_Monetization As the app landscape becomes more sophisticated, we should expect to see a trend towards more blended models. For instance, you can start with a “free, but with ads” model and then offer users a paid upgrade to an ad-free version, which is a “freemium” approach. The end lesson here is: don’t just do what others have done before, adapt and iterate on each app monetization strategy to make it work for your app. In this post, we highlighted the standard methods to generate revenue with your app, but only the creative and courageous app marketers make it rain money. Download a Buyer's Guide to Choosing a Mobile Marketing Platform by Localytics Featured Photo (no changes made) by 401kCalculator.org / CC BY RunKeeper app image courtesy of Boston Business Journal Posted in Mobile Marketing Geert Jan Dirven 11/30/2014, 2:43:16 PM Nice explanation but what would the models typically deliver in terms or revenues? Reply to Geert Jan Dirven Annum Munir 12/1/2014, 6:00:38 PM Hi Geert, It's hard to give specific numbers on what each model will generate in revenue because this depends on many factors. For example, the type of app you have, how engaged your users are, how well the monetization strategy is executed, etc., all influence the success of each model. The most profitable app developers/marketers carefully evaluate the pros and cons of each monetization strategy, and then find the model (or mix of models) that works best for their unique needs. Reply to Annum Munir Chris Edwards 4/10/2015, 2:07:36 AM Great article. Could we have some discussion on business models that exist outside of the app. For example where a marketer joins with an app developer to share profits after costs Reply to Chris Edwards Norman Zainuddin 8/18/2015, 7:52:01 AM Hi, Im working with a mobile gateway company and being in the industry for more than 10 years I have witnessed the technology to pay has evolved from the traditional premium SMS charging to focus more on phone bill payments via Direct Carrier Billing or Direct Operator Billing (DCB / DOB). My company consolidates multiple operators billing channel via PulzePay SDK (Software Development Kit) and PulzePay HTTP SMS to assist partner from other countries to monetize by the use of in-app purchases. PulzePay™ In-App-Payments (IAP) SDK is developed from the ground up, with ease of integration in mind. It provides a simple and secure way to interface with our billing system using asynchronous network calls.
#20 Tablet by more than 13% longer on each app open up 11% more Tablet owners spend 13 percent longer in apps and open apps 11 percent more frequently on these larger devices. Additionally, users of phablet-sized phones return to a mobile app 38 percent more often and stay in-app 10 percent longer than owners of smaller mobile screens. Analytics firm Localytics, says so.
#22 App Factory All about content? Mippin's App Factory is for you. Using your website, RSS feed or Atom feed, the App Factory automatically pulls your content so you can create an app in as little as five minutes. Just enter your website or feed URL, upload your logo, choose your colors, and you're set. The App Factory supports up to four website and URL feeds as individual channels within your app. Based on its straightforward app building process, App Factory is a no-fuss app-making process so you can deliver content directly to your audience's mobile devices as it goes live. The App Factory App Pack starts at $99 per year for HTML5 Web apps for iOS and Android, or you can upgrade to a native app for iOS, Android and Windows for $999 per year for each platform. Need a BlackBerry app? Mippin's BlackBerry App Generator also enables businesses to build feed-based apps for the new BlackBerry 10 operating system. [How Much Does it Cost to Build a Mobile App?] Appery.io Appery.io is the only drag-and-drop cloud-based platform with visual development tools and integrated back-end services. This means that the builder runs completely in the cloud, so there is nothing to install or download, which makes it easy to build and launch your app. Though it has similar features as those offered by other app-creation services, what makes Appery.io different is that it's simple enough to use that anyone without any programming skills can figure it out, but it also includes advanced features for developers. AppMachine AppMachine is a cost-effective way to build a professional, full-featured app either by yourself or with the help of designers. With AppMachine, businesses can build apps for free and only pay for the service when they are ready to publish. There are two ways to build an app using AppMachine. The fast and easy way is to scan your current website and import content into an iOS, Android and Windows Phone app. Alternatively, you can start from scratch using the platform's pre-coded "building blocks." Businesses also have a choice of implementing standard or advanced features. Standard features include activities, photos, videos, music, social media, contact information, analytics and more. Advanced features include an online store, custom coding and Web services to enable connections to external data sources. AppMachine starts at $499 per app published. As you build the app, features are calculated into the price based on the final product, so you can clearly see which features are within or outside your budget. All plans come with Previewer, so you can view your app on your smartphone as you build it. AppMakr AppMakr is a free DIY app-creation platform for building robust, native apps for iOS and Android — no coding required. With AppMakr, businesses can build as many high-quality apps as they want, with unlimited updates at no cost. Features include push notifications, HTML 5 functionality, high-resolution photo galleries, live updates, and branding and design customizations. Additional features include navigation control, tab viewing and monetization. Building an iPhone app? AppMakr also allows builders to publish a test app to see how the app looks and feels prior to publishing it in the App Store. Throughout the creation process, AppMakr also displays the app's App Quality Index (AQI), a meter that indicates the likelihood that your app will be rejected during Apple's review process. Unlike the majority of app builders, AppMakr gives you complete autonomy over your app – all apps created through AppMakr is published under your own Developer Account and brand, not AppMakr. AppMakr is free with advertisements. Ad-free, paid plans start at $1 a month, which includes a native Android app. If you need to create an iPhone, Android and HTML5 app, you'll have to sign up for the $9 per month plan, which also lets you submit your app to the Apple App Store and Google Play. appsbar appsbar is an app maker and publisher that lets users create native Android apps, as well as HTML5 apps for iOS, Windows Phone and BlackBerry devices. It is backed by a team of app developers that makes sure you have the best app possible for your business. Creating an app on appsbar is a three-step process. First, select from one of 37 app types, such as general business, online businesses, restaurant, salon, gym, event planning and more. Next, build your app with features like menu choices, pages, multimedia, forms, social links and other content; you can also preview your app and make changes as you go. Lastly, submit your app for publishing and appsbar's developers will review and enhance your app to make sure it meets app store standards. appsbar also makes it easy for businesses to promote their apps. Once published, users can share their app directly from the appsbar app builder to social media platforms like Facebook, Twitter, Google+ and more. In addition to major app marketplaces like the Apple App Store and Google Play, apps can also be published at appsbar's free app marketplace appcatch. There, customers, prospective clients and partners can download your app as they would from any other app store. appsbar is completely free to both create and publish DIY apps. Appsme Priding itself on its easy-to-use online app builder, Appsme is designed to allow anyone to build fully customizable apps for any smartphone, using native apps for iPhone and Android, and optimized mobile websites for other platforms. What makes Appsme stand out is its three-step process, which makes it easy for anyone without any tech skills to build an app in just 10 minutes. In fact, Appsme says that with this tool, building an app is just as quick and easy as setting up a Facebook page. Appsme also eliminates the hassle of managing apps via the Apple App Store and Google Play store by providing an install link and QR code to distribute and share your app. Appsme comes with standard features, such as one-touch contact options, photo galleries, social media integration, built-in sharing and customer rewards. You may also customize your app by uploading your own background images and using multiple layout and style options. It's free to create a mobile Web app on Appsme — note that the free plan comes with ads, but an ad-free plan is available for $8 per month. To build native iPhone and Android apps, you'll need to sign up for one of the App Store plans, which starts at $40 per month. For instance, using jQuery Mobile and HTML 5 components within the visual editor, novices can simply drag and drop elements for a true what-you-see-is-what-you-get experience. Developers, however, can perform more advanced functions, such as add and delete cloud databases and plugins; edit source code; use custom coding; export the app as HTML; or build a binary for Android and iOS. Appery.io builds real HTML5, jQuery Mobile and Hybrid apps for Android, iOS and Windows Phone. You can build one app for free, which is limited to three pages. For unlimited pages other premium features, paid plans start at $25 per month. Appy Pie Appy Pie is one of the fastest growing DIY mobile app-building tools being used worldwide. Its drag-and-drop platform makes it easy to build mobile apps for all major platforms: iOS, Android, Windows Phone and BlackBerry. Apps are automatically published to their respective app stores, including Appy Pie's own app marketplace. Appy Pie apps offers business users a complete set of features to stay connected with customers. With the Appy Pie App Maker, users can add push notifications, social media and blog integration, photo galleries, and sharing capabilities. Several business tools are also available, such as an appointment scheduler; restaurant tools like OpenTable, GrubHub and Menu builder; Passbook Coupons; GPS tracking for strategic location-based marketing; and Contact Features, which includes one-touch calling, QR code and website integration. Appy Pie also provides a series of app management tools to better gauge an app's performance and improve customer interactions: app analytics, real-time revisions and updates, custom coding and app monetization. Users can begin designing HTML5 apps on Appy Pie for free. To publish an app, Appy Pie offers three subscription plans, starting at $7 a month for a single app. Each plan comes with a free mobile website, and paid plans all include customer support. Bizness Apps Bizness Apps is an app creator suitable for almost any type of business, including restaurants, bands, sports, real estate, legal services, nonprofits and even religious organizations. Built from the ground up with small businesses in mind, Bizness Apps offers a user-friendly content-management system that lets companies design and customize iPhone, iPad, Android and mobile Web apps. Although you can create your own app design, Bizness Apps offers hundreds of design templates, which can also be customized. The builder includes such features as push notifications, GPS, content sharing, social media, mobile shopping cart, mobile reservations and food ordering, custom email forms, mailing lists and more. You can also use the preview feature to demo apps online or from mobile devices. Bizness Apps also offers a plethora of convenient in-app integrations with other business apps. For instance, you can import contacts from the app into email marketing services such as MyEmma, MailChimp, Constant Contact, Get Response and others. Bizness Apps costs $24 per month for a mobile website, or $49 per month for a native and mobile app. A White Label plan is also available. BuildFire BuildFire aims to make it easy for small businesses to create their own mobile apps. The service offers two ways to build an app: do it yourself or have a BuildFire app developer do it for you for free. To build an app yourself, use BuildFire's "click and edit" dashboard, a no-coding platform that lets anyone with zero tech skills create a high quality, engaging app in minutes. There users can easily change designs, colors, layouts, content and more. To have a BuildFire developer create your app, just enter your website's URL and your app will be ready for publishing within two business days. BuildFire apps come with several small business-friendly features, such as push notifications, calendar integration, streaming video, m-commerce and e-commerce, a mobile website and more. The company also offers a white label service, which gives businesses their own branded apps instead of one carrying the BuildFire brand. The benefits of having a white label app includes increased brand recognition and full control over how your app looks to better represent your business and its offerings. Additionally, the white label program gives users a branded dashboard for a more brand-focused experience, as opposed to the platform's default BuildFire formatted dashboard. Canvas Business Apps & Forms Canvas Business Apps & Forms aims to make data collection more streamlined and organized than in traditional processes. This drag-and-drop app builder lets you convert forms into mobile-ready digital formats, taking away the hassle and inconvenience of manual paperwork. Using Canvas, businesses can build their own apps that can perform all types of time-saving tasks, such as workflow automation, estimates and purchase-order calculation, product tracking (via GPS), and confirmation or authorization via signature capturing. Canvas apps can also accept mobile payments, track inventory via barcode scanning and maintain various databases, such as customer information, product lists, accounting codes and more. Additionally, Canvas offers secure cloud storage for customers, which comes in handy, for instance, when sharing files and documents with members of your team. Canvas Business Apps & Forms works on iOS, Android and Windows devices. Pricing starts at $13 per month per user. A 30-day free trial is also available. Como Como, formerly Conduit Mobile, is a three-in-one app maker that lets all types of businesses create, promote and manage mobile apps. Its redesigned app development platform — called the Como Console — makes it easy to build professional-looking apps using a collection of themes, colors, icons, layouts, styles and backgrounds. It also offers several features to help you run your business, such as the ability to accept in-app mobile payments via MyCheck, enable customers to place in-app orders with Online Ordering, and track customer deliveries with Bringg. In addition to being a DIY mobile app builder, Como also helps with app distribution and management. First, Como's Marketing Genie provides a wide range of services to promote your app on- and offline. This includes Facebook advertising campaigns, as well as in-store promotions using QR codes, window stickers, certificates and other print materials. Como's management dashboard, on the other hand, lets businesses track app performance and oversee user activities like customer reservations, orders, deliveries, coupons, loyalty cards, in-app sales and other revenue-generating activities. Como apps are available for all major mobile devices. A recent partnership with Amazon also makes it possible to publish Como apps at the Amazon Appstore for download on Kindle Fire devices. It's free to build apps on Como for up to five downloads. For unlimited downloads and to build feature-rich apps, paid plans start at $41 a month. EachScape EachScape is a browser-based drag-and-drop app builder that lets users build custom, high-quality iOS, Android and HTML5 apps. Companies using EachScape include NBC, CBS, E!, Discovery and Kellogg's. Because EachScape doesn't rely on templates, its app-building platform enables users to build customizable, feature-rich native and HTML5 apps. These features include location-based services, push notifications, live streaming and a wide range of social network integration beyond Facebook, Twitter and LinkedIn. EachScape also provides Cloud CMS to store text, images, audio and videos that power your app, as well as a Data Manager that works with multiple types of data sources, including RSS and XML. EachScape also offers advanced app management tools. For instance, with User Manager, administrators can grant permissions to different users to manage dedicated aspects of the app, while Third Party Analytics enables EachScape's own analytics to integrate with Omniture, Flurry or Google Analytics. EachScape offers a free trial to get started. Sign up for an account or contact EachScape for for a quote. GameSalad Want to get in on the gaming-app craze? GameSalad is a popular drag-and-drop app builder that allows anyone to build a robust gaming app — no coding necessary. After downloading the free GameSalad Creator, you can start building your game using its drag-and-drop interface and library of behaviors and game elements. Using its In-App Previewer, users can test game logics and behavior sets on their desktop or mobile devices for a full, real-life gaming experience. According to GameSalad, users can build a game in hours instead of weeks and months. Publishing options include iPhone, iPad, Android, Kindle, Nook, Windows 8 and Mac desktop. You may also publish your game online to the GameSalad Arcade and widen your reach over the Web outside of these platforms. GameSalad's free version includes the GameSalad Creator and Viewer, as well as Web, Mac and iOS publishing. The Pro version comes with additional features — such as Android and Windows 8 publishing, Twitter TweetSheet, external links, iOS in-app purchases and Game Center — for $299 per year. Mobile Roadie Mobile Roadie is one of the most popular self-service app-creation tools available to businesses. Currently used by the NFL, the NBA, NBCUniversal, Random House, TED, EMI, Live Nation, Cirque du Soleil, Wynn and Verizon, Mobile Roadie offers an extensive collection of professional app features. Using Mobile Roadie, businesses can create robust apps with advanced features, such as geotargeted push notifications for relevant and individualized messages, location maps to see where users are and to filter engagement, in-app activity points and rewards, mobile marketing tools, news updates, a fan wall with threaded posts, and chat options. Additional features include photo uploads or galleries via Flickr, Twitpic, Facebook and Instagram; video integration from YouTube, Vimeo, Dailymotion and similar websites; and audio importing from iTunes, SoundCloud and other services that allow users to buy music directly from the app. Businesses can also create Quick Response (QR) codes that, when scanned, can link to or unlock additional content. Mobile Roadie's advanced analytics feature also reveals important customer data, such as what users are viewing, sharing and buying on the app, as well as their app sessions and demographics. Mobile Roadie starts at $1499 per year. Salesforce1 Platform Businesses looking for custom solutions can use Salesforce1 Platform to create tailor-made apps for customers, employees, partners and other users. What makes Salesforce1 Platform stand out is that in addition to basic apps, it gives you flexibility and boundless customization. It does so by easily integrating your back-office tools, syncing data from systems you use, and offering API options and services. Additionally, Salesforce1 Platform is also a great option for businesses looking for a quick way to create an app; it only takes a few clicks to get started, and the service makes it easy to create apps for different devices from a single app. The platform also comes with a simple admin function that makes it easy to manage apps and user profiles. Salesforce1 Platform starts at $25 per month. This plan is limited to one app. Businesses that wish to create multiple apps can sign up for the $80-per-month plan for 10 apps or the $150-per-month plan for unlimited apps. Taplytics The Taplytics platform helps businesses optimize apps and retain customers. It is a native mobile A/B testing solution that offers the ability for entire teams — from product managers to designers and developers — to update apps without the use of code or the need for approvals, enabling businesses to focus on their core jobs in a streamlined platform. Taplytics is designed to provide instant app updates using the web-based Visual App Editor. The latest version of Taplytics offers several new functionalities including on-devices menus, custom goals and code-based experiments. These additions give mobile teams the necessary information to run successful apps and experiments. Taplytic offers a free trial and packages range from $40 per month up to $300 per month. A custom subscription plan is also available for unlimited everything. Zengine Keeping databases using spreadsheets or clunky software can be a pain for small businesses. Instead, Zengine's cloud-based platform lets businesses create custom apps that simplify database management. With Zengine, you can build online database apps that work for your business, minimizing human error and time wasted due to confusing interfaces and having to manually enter and search for data. One of Zengine's standout features is that it makes it very easy to get started. Zengine offers three simple ways to create an app: select a pre-made template, use the drag-and-drop builder for more control, or import data from a spreadsheet and allow Zengine to build the app for you. Zengine also offers flexibility; advanced users with technical knowledge can extend their apps' functionalities by integrating third-party solutions and by programming additional capabilities. Zengine apps let you maintain a wide range of databases, from customer information to recruitment data (such as job openings and candidates), project management data and more. Zengine is free to use for one user. Paid plans for additional users starts at $39 per month for up to three users. What makes BuildFire stand out is its customer service. First, the company has a US-based customer service team that offers live support. Second, a representative will also contact you (by phone or email) once your app is built to guide you through the publishing process or if you need any other type of assistance. BuildFire is free to use, but the free option is limited to an HTML5 Web app. A paid plan (starting at $39 per month) is required to create an iPhone, iPad or Android app and includes free submission to the app store. Zoho Creator Zoho Creator is an advance DIY app maker that lets any users, particularly those without technical backgrounds, build fully functional apps for their businesses. Zoho Creator was made with ease of use in mind, so it employs tools like automated workflows with an intuitive drag-and-drop interface to simplify the app-making process. In addition to its user-friendly app-building canvas, one of Zoho Creator's standout benefits is that it offers other features that make it functional not just for customers and users, but also for your business. For instance, you can add customer relationship management capabilities into your app, such as automatic alerts for sales reps and account managers when customers send an inquiry over the app. You can also integrate third-party app services, such as PayPal to start selling products and accepting mobile payments. Zoho Creator is free for up to three apps and is limited to three users, 750 records and 300 MB of storage. For additional apps, users, records, functionalities and storage, paid plans start at just $5 per month. A free 15-day trial is also available. - See more at: http://www.businessnewsdaily.com/4901-best-app-makers-creators.html#sthash.InZAJQW5.dpuf
#24 https://developers.google.com/android/
#25 1.6 billion, 2014
#34 Your business is where the crosses are, so to get to the expansion stage you will need to pivot
#35 so a few tips you need to validate the problems then validate the solution
#36 Time : 11.30
#39 https://en.wikipedia.org/wiki/Mobile_application_development
#61 https://en.wikipedia.org/wiki/List_of_mobile_software_distribution_platforms
#63 $45.4 billion
#64 http://www.streamingcolour.com/blog/2011/09/28/results-ios-game-revenue-survey/
#73 Time : 11.30

Mobile apps idea to making money

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