The document outlines key insights from the f8 2015 Facebook Developer Conference, highlighting the shift towards a 'family of apps' and the growing emphasis on video content. It details the expansion of Facebook's services, including Messenger and the Internet of Things (IoT), as well as best practices for engaging users through shared content and video. Overall, it emphasizes the importance of innovation in sharing and user engagement strategies on the platform.

1. F8 2015 Fact Pack

2. Hello!
Bonfire Marketing has pulled the most relevant stats, facts and best practices
from the F8 Facebook Developer Conference. Let us know if you have any
questions or just want to chat about the details.

3. Facebook App Overview
• 30+ million app and sites
have been built using
Facebook tools.
• 50+ billion pieces of
content shared by people
from apps.
• $8 Billion paid out to
developers in last five
years.
• 90% of top apps on iOS
integrated with Facebook.
Image/Date Source: Facebook / F8 Facebook Developer Conference - Opening Keynote

4. Billions in the Facebook App Family
• Shift from single service to
“Family of Apps” is biggest
Facebook shift in “many
years.”
• Platform stability through
ever-growing family of
apps.
• 1.4 Billion Facebook Users
• 700 million Facebook Group users
• 700 million What’s App users
• 600 million Messenger
• 300 million Instagram users
Image/Date Source: Facebook / F8 Facebook Developer Conference - Opening Keynote

5. Evolution of Sharing on Facebook
• Goal of “Family of Apps”
is to increase sharing.
• Sharing has evolved from
text-based previously to
photos currently.
• Video is next step in
evolution.
• VR and AR sharing on the
horizon.
Image/Date Source: Facebook / F8 Facebook Developer Conference - Opening Keynote

6. Facebook Messenger Platform
• Messenger is a core
Facebook Platform.
• Expanding to include 40+
app developers for
Messenger.
• Expanding interaction
options for users through
Messenger GIFs, Stickers
and Video.
Image/Date Source: Facebook / F8 Facebook Developer Conference - Opening Keynote

7. Deeper Interaction: Spherical Video
• Spherical video is a more
interactive experience,
using up to 24 cameras at
once.
• Spherical video to be
supported in News Feed.
• People watch more than
3 million video per day.
• Goal is to create most
engaging content in New
Feed.
• Experimenting with live
spherical video.
Image/Date Source: Facebook / F8 Facebook Developer Conference - Opening Keynote

8. The Facebook of Things
• Currently, estimated to
have 5 Billion online
devices.
• In next five years, this will
grow to 25 Billion
connected apps in the
next five years.
• Microprocessors will be
ubiquitous in connected
world.
• Facebook to offer new
SDKs for IoT developers.
Image/Date Source: Facebook / F8 Facebook Developer Conference - Opening Keynote

9. Post More than You Do
• Don’t underestimate your
posting frequency.
• Test to find optimal
posting time and
frequency.
• Don’t post to just post.
Include only engaging
content.
Image/Date Source: Facebook / F8 Facebook Developer Conference - F8 Session - How News Feed Works

10. Video Taking Over Mobile Traffic
• Video accounts for 69%
of all mobile data traffic.
• Mobile video to increase
14-fold in five years.
Image/Date Source: Facebook / F8 Facebook Developer Conference - F8 Session - What's New with Facebook Video

11. Video Taking Over Facebook
• Mobile is a “platform of
choice” for viewing.
• People are viewing more
than 3 billion videos daily
on Facebook.
• Native video works well,
but goal is to expand
beyond platform.
• Facebook embedded
video increases video
sharing and consumption.
Image/Date Source: Facebook / F8 Facebook Developer Conference - F8 Session - What's New with Facebook Video

12. Video Friends Want to Share
• Over half of all Facebook
video views come from
shared content.
• Video consumption is
driven by re-shares from
friends.
• Having a social signal is
going to be important for
a video’s success.
Image/Date Source: Facebook / F8 Facebook Developer Conference - F8 Session - What's New with Facebook Video

13. News Feed Best Practices
• Test, test, test. No single
“magic bullet” for
success.
• Measure the results with
Facebook Insights.
• Develop a voice that
reflects your brand and
speaks to your audience.
• Provide context and
perspective to engage
fans.
• Offer information that is
relevant in both subject
matter and timing.
Image/Date Source: Facebook / F8 Facebook Developer Conference - F8 Session - How News Feed Works

14. Video Best Practices
• Test video types and
measure success through
video insights.
• Leverage auto-play
utilizing “moving photo”
concept.
• Create content which
users can follow without
sound.
• Grab attention in a few
seconds.
Image/Date Source: Facebook / F8 Facebook Developer Conference - F8 Session - What's New with Facebook Video

15. Summary
• Facebook shifting from
single service to growing
family of apps.
• VR / AR are next steps in
evolution of sharing.
• Facebook embracing IoT.
• Video increasing on mobile
with Facebook looking to
expand video beyond
platform.
• Experiment with content, no
magic bullet. Measure
success through insights.
• Leverage autoplay and
sound-off for Facebook
video success.