Windows 8 and Windows Phone 8 bring a new way of monetizing your app – in-app purchases. This is the mechanism powering very popular business model of other app stores – so called Freemium or Free-to-play apps and games. In this talk we will cover these concepts on a business level as well as dive into technical details of implementing these models in your Windows 8 and Windows Phone 8 apps. We will also cover other monetization techniques such as direct app sales, trials and advertising.

1. #techday2012

20. http://www.treysmithblog.com/the-fall-of-angry-birds/

36. October 26 th, 2012

37. http://dev.windows.com
http://dev.windowsphone.com/
http://code.msdn.microsoft.com/windowsapps/Licensing-API-Sample-19712f1a
http://blog.adduplex.com/search/label/interview
http://www.appbizdev.com/