This document discusses the 20th annual World Population Day, with the theme of "Responding to the Economic Crisis: Investing in Women is a Smart Choice". It notes that the economic crisis has hit developing countries hard and women will bear the brunt of the impact. Both the UNFPA Executive Director and UN Secretary-General emphasize that investing in women's health, rights, education and families provides high economic and social returns. The document advocates for continued investment in areas like healthcare, education and social services to help mitigate the crisis' effects and protect progress on Millennium Development Goals like reducing poverty and child mortality.