The World of Warcraft cinematic trailer uses a color palette that transitions between sections to separate them. It features close-up character shots and dynamic camera movements. The epic soundtrack starts quietly and builds to a climax before cutting out at the title. Through its medieval narration and depiction of unique fantasy characters demonstrating abilities, the trailer establishes the game as a role-playing one set in an epic fantasy world focused on fighting gameplay with a range of character options to unite against a common foe.