Introduction to Captive Media concept for customer engagement

1. 1
Investment Case
CAPTIVE
MEDIA
A unique proposition for top bars

2. 2
The Captive Media concept
… watch it at http://www.youtube.com/watch?v=LOR2LS_NHl0
“It’s re-writing the rule book”
London Evening Standard
“The Best of British Ingenuity”
Forbes
“Makes you wonder, ‘why didn’t I
think of that?’”
Smart Planet
“Surely it has potential as an
Olympic Sport”
Alan Hubbard, The
IndependentClick image to play, or view at http://youtu.be/HQIGaeR2GGc
Or click the image below

3. 3
Here is the technology
… retrofiitable, robust, programmable & patented
• Contactless sensing technology.
Nothing in the bowl
• Vandal proof.
Toughened glass and acrylic-capped ABS
• Waterproof.
IP65 rated and CE marked
• Connected.
Allowing instant upload of new content
• Plays any media any time.
Flash games, video on HD screen
• Patented in the UK.
UK Patent no. GB2459869
• Retrofitable.
Fits above almost any bowl or trough

4. 4
But the product is not a screen
…it’s the customer reaction
CAPTIVE
INTERACTIVE
MINUTE

5. 5
With lots of creative options
… and new games every month
Captive
Interactive
Minute
Simple Branded games
Engagement
Quiz Games:
Gamification
Discovery
Creation Games:
Social
Media
Voting Games:
Data Capture
Vouchering :

6. 6
0 20 40 60 80
Intuitive
Hygienic
Newsworthy
Enjoyable
Agree
Disagree
% of total responses
Customers were asked whether they thought Captive Media’s
system was . . .
“Fun, pleasurable,
fulfilling!”
“Genius! Alan
Sugar would be
impressed”
“One of the best ideas
I’ve heard of, absolutely
genius”
“Funny, innovative,
clever idea”
Source: survey of 50 respondents, conducted between July to October 2011 2
“That is awesome!
That is like a man’s
dream”
Male consumers, 18-30, love it
“Took a photo
and showed my
mates!”

7. 7
Yes
44%
Maybe
36%
No
20%
Retaining Customers On Site: 1
Q: Would you consider staying longer
to play the game?
Yes
39%
Maybe
39%
No
22%
Loyalty / Repeat Business: 2
Q: Would you consider returning to the
venue to play the game?
1 Source: 45 respondents from surveys conducted between July and October 2011
2 Source: 44 respondents from surveys conducted between July and October 2011
“Would definitely
buy another round just
to play”
6
87% tell their friends about it
… they are more likely to stay longer, and to come back
“One of the best ideas
I’ve heard of, absolutely
genius”

8. 8
25%
Tiger’s Sales Share at Venue
Weekly Tiger unit sales as % of total weekly bottled beer
unit sales
4.21 %
9.74 %
0
2
4
6
8
10
12
Source: Venue’s EPOS data
2011 2012
Note. This is one of a number of test promotions conducted by Captive Media.
For full details of this and other trials see www.captive-media.co.uk/case-studies
• Tiger Beer ran a promotion
on-screen in Jan/Feb 2012
• They used a number of
different creative executions
• Tiger’s share of bottled beer
sales at the venue more than
doubled
• Average weekly sales nearly
tripled compared to the
same period last year
• Sales even topped the peak
Christmas period
And it’s a great place for promotions
… of in-house offers & events
To view actual footage of this particular
promotion click here

9. 9
Client - Brand Category Results
Diageo
Captain Morgan
Drinks 88% unprompted awareness
+30% rate-of-sale (vs. control)
Huge brand advocacy
MatchPint App Downloads + 169%
Redemptions +113%
MiniCabster App Awareness greater than establishd rival
Addison Lee
DrinkAware Public Health Awareness + 42%
Anthony Nolan Charity Published in Brand Republic, Guardian, Life
Hacker, Wall Blog & The Times
Halewood – Lamb’s Drinks 80% unprompted awareness
+73% rate-of-sale
Telus Telecoms Won Canadian Marketing Award
Heineken – Corona Drinks +47% rate-of-sale
32 Red Betting 74% unprompted recall
It adds value for advertisers
… reducing hardware costs and/or generating cash for venues

10. 10
So it creates value for venue owners
• Drives sales via word-of-mouth
• Drives sales via dwell time
• Improves perceptions of washroom
• Drives sales of promoted items
• Generates cash from suppliers

11. 11
Only one kind of splash!
See coverage at www.captive-media.co.uk/about-us/world-press-coverage/ or click below
“The best of British ingenuity”

12. 12
Myth busting
… here are a few reactions it doesn’t cause
• Hygiene?
It encourages guys to aim
http://youtu.be/dJWdn5_HjNs
• Vandalism?
Laughter is disarming
http://youtu.be/ffa6ZUs1b0I
• Queues?
Would you stand behind someone
when another space is free?!
Guys won’t hang around in loos!
• Poor taste?
Kids and grandads enjoy it too
http://youtu.be/pIpSKJTix4s

13. 13
160 Screens now installed in venues UK-wide
… with 200 by Q3 2015
See London
Pack

14. 14
Super central - on a lovely
pedestrian street. A
terraced outdoors and a
Multi-coloured dancefloor.
Just south of Tower Bridge.
Traditional Adnams Pub
with lots of tourists drawn
to the attractions nearby
Traditional English pub,
with cool stylish touches
throughout.
Another traditional English
pub, oozing authenticity.
Media-rich crowd due to its
location just off Charlotte
Street
A hip and quirky bar, at the
heart of influential Hoxton
scene. DJ/dance basement.
Super high-end, glamorous,
nested set of night clubs in
coolest Mayfair
Beautiful waterfront venue
overlooking river near St
Paul’s. Amazing views.
Large, busy bar by Liverpool
Street. Cool vibe, hip décor,
and fashionable clientele.
Soho flagship venue of the
popular sushi chain, metres
from Oxford Street.
Large venue right on Leicester
Square, with pedestrian street
terrace outside, and
downstairs nightclub
Typical Venues

15. 15
The product has also been sold into 12 countries
….
Canada
• Vancouver
• Alberta
• Toronto
USA
• New York, Times Square
• Atlanta, Georgia
• Dallas, Texas
• Orlando, Florida
• Orange, California
• Virginia Beach, Virginia
• Chicago, Orland Park,
• Superior, Wisconsin
• Dewey Beach, Delaware
• Philadelphia, Baseball Stadium
• Lincoln, Nebraska
Spain
•Barcelona
•Puerto Banus
United Kingdom
• London
• City
• West End
• Shoreditch
• Canary Wharf
• Glasgow
• Cambridge
• Winchester
• Bognor Regis
• Isle of Man
Russia
•Moscow
France
•Paris
Denmark
•Copenhagen
The Netherlands
•Amsterdam
Austria
•Vienna
Italy
•Naples
Australia
•Reseller Agreement
Sweden & Norway
•Reseller Agreement
Captive Media installed locations and partner agreements Feb 2014

16. 17
Hardware Pricing – International
… 2 models
Stand-Alone Open to Ads
Availability
Venues wanting buzz &
footfall + own promo’s only
Venues looking for
same benefits & open
to 3rd
party advertising
Screen Cost US$3,950 US$2,495
Service Fees US$41/month US$41/month
Slots for Venue 2 2
Resale Allowed Yes Yes
3rd Party Ads No Yes

17. 18
Gordon MacSween
Founder
― Divisional Director e2v
― Cambridge and INSEAD
An experienced team
… with strong backers
Mark Melford
Founder
― Principal at Booz&Co
― Cambridge and INSEAD
Mike Segrue
Board Advisor
― Kinetic Founder
Founders
Key Advisors
Clive Consterdine
Board Advisor
― Ex MD of Walkabout &
Jongleurs
Investor Directors
Peter Cowley
Investor NED
― UKBAA Angel investor
of the year 2014
― Cambridge Angel
Michael Ullmann
Investor NED
― Serial angel investor
― Insead Professor
James Borrett
CTO
― Cambridge
― 20 years in software
Frits Prakke
Partner
― Alchemy Partners
Peter Jackson
Board Advisor- Drinks :
― Former UK MD of Fosters,
Treasury Wines

18. 19
Captive Media Ltd
Surprising. Shocking. Amazing.
www.captive-media.co.uk
twitter.com/Captive_Media
youtube.com/user/captivevideos
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