1. Screen and Media
Specifications
October 2015
CAPTIVE
MEDIA

2. Unit Technical Specifications
Unit Dimensions • 297 (min) 336 (max) mm x 298
(min) 410 (max) mm
Approx Weight • Approx 3.5 kg
Power • 240VAC 35W supply, 12v DC
supplied to unit
• Power consumption 30-50W.
Units can auto power down
overnight
Data Connectivity • Networked via Cat 5 cable
connection to local Ethernet hub
• Bandwidth requirements
minimal: score upload, periodic
overnight updating of media files
Safety • EMC certified and CE marked
Humidity Resistance • IP 65
Ruggedisation • Toughened Glass fascia and
white plastic epoxy case work

3. Screen Specification
Size, Resolution • 12.1" industrial TFT
• 800 x 600 px (SVGA)
• Standard Landscape 4:3
aspect ratio
File Formats
supported
• Still: 800x600 px jpeg, png
• Video: .mov (codec H.264),
.mp4 (codec H.264), .avi,
.wmv
Appearance • Brightness 500 cd/m2 (LED
Backlight).
• 8-bit colour resolution.
• Contrast ratio 700:1.
• Viewing angle near 180
(MVA Technology).
Audio • None
Dwell times • 90 seconds in the room
• 50 Seconds average in front
of the screen
600
800

4. Media Option 1: The ‘Guaranteed Engagement’
… a minute-long sandwich of pre- and post- roll video around interactive content
Dozens of content options
INTERACTIVE CONTENT
● avg. 40 seconds
● can be branded
● games, polls, quizzes,
trailers, competitions....
● 50k interactions/week
POST-ROLL
● 10 seconds
● video ad after interactive
content
● last thought before they leave
● 50k engagements/week
games
quizzes
movie trailers
competitions
polls
PRE-ROLL
● triggered by user’s
approach
● 5 seconds
● 50k engagements/week 55seconds

5. Media Option 2: Run of Network
Your advert Your advert Your advertContent Content Content
A typical loop of content on our
screens:
RUN OF NETWORK
● Loop of video ads
● 6 x 10 second slots
● 125,000 ad views/week
● Use existing video content
● Interspersed with entertaining
content
… or standard video spots

6. Media Spec - video ads
Asset • Static or video
• Full screen
• Part of 90 second loop
Format • Still: 800x600 px
• Static: jpeg, png
• Video: . mov (codec H.264), .mp4 (codec
H.264), .avi, .wmv
Slot length • 10 seconds per slot
Dwell times • 90 Seconds in the room
• 50 Seconds average in front of the screen
Loop Ads, pre- and post-roll
• Broadcast video content
or animated ads
• 10 seconds
• Close proximity
• Full screen

7. Delivery & Measurement
Delivery • Secure internet
• Captive Media runs industry
standard Digital Signage Software.
• The media asset is loaded at
Captive Media’s Offices
• The venues, day-part times or
target audiences are
programmable
• Media is cached in each player so
unaffected by internet outages
• Arbitron-audited proof of play
provided
Measurement • Detailed demographic data for
each bar.
• Principle segment 18-35 year old
males
• Every impact recorded
• Captive Media can offer exit-polls
and analysis
• EPOS data tracking available on
request
Saturday
3pm

8. Content Creation and Adaption
• You can deliver screen-ready copy or
ask Captive Media to help prepare it
• We have graphic editing capabilities
including full screen video editing,
resizing and graphic design
• We can create content or work with
your artists to adapt content as required
• Enquire to see more and full screen
samples of our work
Example Screen shots:
Resizing illustration: