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WE GET AROUND.
TukTuk - summary!
The exciting new digital screen media!
As proactive as your marketing strategy!
Driving your brand right where your prospects are!
Accessing new opportunities & new customers!
Taking your brand to places that others can’t reach!
!
!
!
!
>The centre of the UK’s biggest cities!
>The UK’s busiest commercial streets!
>Outside (and inside!) train stations !
>Outside London’s busiest tube stations!
>UK’s biggest events (you name the event) !
>City centre commuter routes!
!
!
!
EXAMPLE CAMPAIGN
EXACTLY WHERE
YOU WANT TO BE
EXAMPLE CAMPAIGN
REACHING THE PEOPLE
YOU WANT TO REACH
eg.!
>Shoppers!
>Commuters!
>Festival goers!
>Diners!
!
!
!
>Students!
>Tourists!
>Families!
>Event crowds!
!
!
TukTuk - activity!
For reaching large audiences quickly!
Product promotions!
Store openings!
Distribution/sampling!
PR Events!
Queue-busting – night clubs/events etc!
!
TACTICAL
EXAMPLE
PR EVENTS
>The only digital & audio on-street media!
>Captures attention and holds it!
>Full Livery option or Screen-Time only!
>Super bright, sunlight readable screens!
>40db audio output of your ad!
>GPS tracking…!
!
!
!
>Full GPS and mobile wi-fi link!
>Deliver when in range of a retail outlet!
>Deliver different ads at different times!
eg. lunch, dinner, rush hours!
!
!
EXAMPLE CAMPAIGN
ATTENTION-COMMANDING
DIGITAL MEDIA
DAY-PART OR LOCATION-
BASED AD DELIVERY
EXAMPLE
CAMPAIGN
RESTAURANT LAUNCH
eg. Brighton!
1.  Key shopping!
2.  Nightlife - Bars & Clubs!
3.  Arts & Ents!
4.  Tourist Landmarks!
!
eg. London!
1.  Key shopping!
2.  Arts & Ents !
3.  ‘The City’!
4.  Tourist Landmarks!
!
EXAMPLE CAMPAIGN
AUDIENCE DELIVERY
CAMPAIGN PACKAGES
BRIGHTON-HOVE-PORTSLADE
DURATION: 7 DAYS 12 HOURS A DAY
EST AUDIENCE: 98,000 ADULTS
Audience based on lightweight 6-sheet campaign
ARTS&ENTS
EXAMPLE
RADIO STATION
CENTRAL LONDON (ARTS&ENTS CAMPAIGN)
DURATION: 7 DAYS 12 HOURS A DAY
EST AUDIENCE: 800,000 ADULTS
Audience based on lightweight 100 panel, 6-sheet campaign
ARTS&ENTS
EXAMPLE
LAUNCH OF A MUSICAL
ARTS&ENTS
CAMPAIGN
LES MISERABLES
1.  Store openings!
2.  Product promotions!
3.  Sampling & distribution!
4.  PR events!
5.  Event hijacking!
6.  Inside train stations !
7.  Inside shopping centres!
!
EXAMPLE CAMPAIGN
TACTICAL
CAMPAIGN IDEAS
TACTICAL
EXAMPLE
STORE SUPPORT
>Fully daylight visible screens!
>40db sound output!
>Wireless internet connectivity for updating creative!
>GPS tracking for serving location- specific ads!
>Accountability – full travel routes delivered!
>Ads up to 30” in duration!
>Supply your ad or we create it for you!
!
!
EXAMPLE CAMPAIGN
TECHNICAL

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Tuk tuk presentation-pdf

  • 2. TukTuk - summary! The exciting new digital screen media! As proactive as your marketing strategy! Driving your brand right where your prospects are! Accessing new opportunities & new customers! Taking your brand to places that others can’t reach! ! ! ! !
  • 3. >The centre of the UK’s biggest cities! >The UK’s busiest commercial streets! >Outside (and inside!) train stations ! >Outside London’s busiest tube stations! >UK’s biggest events (you name the event) ! >City centre commuter routes! ! ! ! EXAMPLE CAMPAIGN EXACTLY WHERE YOU WANT TO BE EXAMPLE CAMPAIGN REACHING THE PEOPLE YOU WANT TO REACH eg.! >Shoppers! >Commuters! >Festival goers! >Diners! ! ! ! >Students! >Tourists! >Families! >Event crowds! ! !
  • 4. TukTuk - activity! For reaching large audiences quickly! Product promotions! Store openings! Distribution/sampling! PR Events! Queue-busting – night clubs/events etc! !
  • 6. >The only digital & audio on-street media! >Captures attention and holds it! >Full Livery option or Screen-Time only! >Super bright, sunlight readable screens! >40db audio output of your ad! >GPS tracking…! ! ! ! >Full GPS and mobile wi-fi link! >Deliver when in range of a retail outlet! >Deliver different ads at different times! eg. lunch, dinner, rush hours! ! ! EXAMPLE CAMPAIGN ATTENTION-COMMANDING DIGITAL MEDIA DAY-PART OR LOCATION- BASED AD DELIVERY
  • 8. eg. Brighton! 1.  Key shopping! 2.  Nightlife - Bars & Clubs! 3.  Arts & Ents! 4.  Tourist Landmarks! ! eg. London! 1.  Key shopping! 2.  Arts & Ents ! 3.  ‘The City’! 4.  Tourist Landmarks! ! EXAMPLE CAMPAIGN AUDIENCE DELIVERY CAMPAIGN PACKAGES
  • 9. BRIGHTON-HOVE-PORTSLADE DURATION: 7 DAYS 12 HOURS A DAY EST AUDIENCE: 98,000 ADULTS Audience based on lightweight 6-sheet campaign
  • 11. CENTRAL LONDON (ARTS&ENTS CAMPAIGN) DURATION: 7 DAYS 12 HOURS A DAY EST AUDIENCE: 800,000 ADULTS Audience based on lightweight 100 panel, 6-sheet campaign
  • 14. 1.  Store openings! 2.  Product promotions! 3.  Sampling & distribution! 4.  PR events! 5.  Event hijacking! 6.  Inside train stations ! 7.  Inside shopping centres! ! EXAMPLE CAMPAIGN TACTICAL CAMPAIGN IDEAS
  • 16. >Fully daylight visible screens! >40db sound output! >Wireless internet connectivity for updating creative! >GPS tracking for serving location- specific ads! >Accountability – full travel routes delivered! >Ads up to 30” in duration! >Supply your ad or we create it for you! ! ! EXAMPLE CAMPAIGN TECHNICAL