The document discusses World Breastfeeding Week 2022, emphasizing the importance of breastfeeding for sustainable development and child health. It highlights recommendations such as initiating breastfeeding within one hour of birth and exclusive breastfeeding for the first six months, while also addressing the influence of formula marketing on breastfeeding rates. It calls for stricter regulations to prevent misleading advertising by formula companies and promote breastfeeding support among parents and healthcare professionals.

1. Dr. E. Immanuel Joshua
Junior Resident-1
Community Medicine
IMS_BHU
Varanasi, Uttar Pradesh
WORLD
BREASTFEEDING
WEEK 2022

2. 2016
2017
2018
2019
2020
2021
BREASTFEEDING - A Key to
Sustainable Development
SUSTAINING BREASTFEEDING:
Building Alliances without
Conflicts of Interest
BREASTFEEDING
Foundation of life
BREASTFEEDING
Nourishment for life
Empower parents, enable
breastfeeding: Now and
for the future!
Support Breastfeeding for a healthier planet
Covid-19 is an opportunity to strengthen
action on breastfeeding
TIMELINE
THEMES
Protect breastfeeding:
A shared responsibility

3. WORLD BREASTFEEDING WEEK
THEME - 2022

4. RECOMMENDATIONS
Breastfeeding be
initiated within 1
hour of birth
Infants feed on
Breastmilk for the
first 6 months
Infants continue
breastfeeding until
at least the age of 2
Adequate, safe &
complementary
foods at 6 months

5. Over 8,20,000 children could be saved yearly if all
children 0-23 months were optimally breastfed.
Only 19 countries have prohibited the sponsorship of
scientific and health professional association meetings by
manufacturers of breast-milk substitutes
only 41% of infants 0–6 months old are exclusively breastfed
Only 2 in 5 babies are breastfed in the first hour of life globally.
Stats. on Breastfeeding

6. BENEFITS OF BREASTFEEDING
Optimal Brain Development
Low Incidence of SIDS
Strengthens Immune system
Ear/Gastric Infections
risk of Obesity & Diabetes
Incidence of Resp. tract infections Incidence of Breast, Ovarian Cancer
risk of Type-2 Diabetes
Contraception protection
Post-partum Depression
Saves Time and Money
Faster to Pre-Pregnancy weight

7. TEN STEPS
to Successful
Breastfeeding

8. T
E
N
S
T
E
P
S

9. BREASTMILK
SUBSTITUTES
Between 1979 and 1981 WHO, UNICEF, NGOs, infant food
industry and experts on infant feeding met to develop a code
to restrict the marketing of breast-milk substitutes and
protect breastfeeding.
The promotion of breast-milk substitutes as being
“modern” and better than breast milk had a dramatic
effect on breastfeeding rates.
Since then a number of follow-up resolutions have
been adopted to strengthen the minimum criteria
for regulation established by the Code

10. Misleading claims
from formula
companies can
confuse parents,
often undermining
Breastfeeding
Formula
companies build
trust with mothers
to change their
decision on how to
feed babies
Free samples and
subtle advertising
in hospitals and
clinics undermine
Breastfeeding
Parents get biased
advice on
Breastfeed when
medical training
is paid for by
formula companies
NEED FOR REGULATION OF SUBSTITUTES

11. FORMULA
COMPANIES
HEALTH
PROFESSIONALS
Governments should ENFORCE LAWS so that
parents are not targeted with AGGRESSIVE AND
MISLEADING MARKETING for formula milk
E
N
F
O
R
C
E
L
A
W
S

16. Unsupportive
workplaces
Misleading
marketing
Tactics by
Industries
Breastfeeding
Myths
O

17. BREASTFEEDING
and COVID-19
Refer youtube for video

18. INNOVATIONS IN BREASTFEEDING
Breast Pumps Breastfeeding Apps
Nursing Bras
Breastmilk Consumption Meter
Milk Donation Banks
Milk storage & Feeding
Awareness Campaigns

19. THANK YOU…!!!