Branding Secrets For Non Profits 2011
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The brand is not a logo, design package, advertising tag line or public relations campaign, rather it is the perception which your constituents hold of you. This presentation provides informative suggestions as to how non-profits can successfully establish and maintain their brand.
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Branding Secrets For Non Profits 2011
- 1. Branding Secrets for Non-Profits Ron Gossen, APR, PMP [email_address]
- 6. Persuasive Model COGNITIVE Cognitive – know who you are, knowledge.
- 7. Persuasive Model COGNITIVE No. Too limited
- 8. Persuasive Model COGNITIVE AFFECTIVE Affective – Feelings and attitudes.
- 9. Persuasive Model COGNITIVE AFFECTIVE Better. But still too limited.
- 10. Persuasive Model COGNITIVE AFFECTIVE CONATIVE Conative – behavior: volunteer, contribute, support.
- 15. Brand essence model Your Strengths Constituents’ Needs Competitions’ Weaknesses
- 17. Brand essence model Your Strengths Constituents Needs Competitions’ Weaknesses SECRET #2
- 21. Find the “sweet spot.” Your Strengths Constituents Needs Competitions’ Weaknesses Sweet spot
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