The document summarizes 5 startups that were presented at CES 2015. It describes each startup briefly, including Zano (personal aerial photography drone), Glide (instant video messaging app), Zuta Pocket Printer (portable printer), Amplifier (enables commerce for crowdfunded products), and Concept Kicker (enables artists to crowdfund and sell 3D printed artwork). The document suggests brands should pay attention to these startups as they enable new ways to engage with customers through real-time content creation, retail opportunities, and crowdfunded marketing executions and products.

1. RECAP 5STARTUPSATCESEVERYBRANDSHOULDKNOW
INTERNATIONAL
CES
2015
M AT T D O H E R T Y,
ASSOCIATE DIRECTOR,
GLOBAL DIGITAL CREATIVE DEVELOPMENT
OGILVY & MATHER WORLDWIDE

2. RECAP 5STARTUPSATCESEVERYBRANDSHOULDKNOW
INTERNATIONAL
CES
2015
M AT T D O H E R T Y,
ASSOCIATE DIRECTOR,
GLOBAL DIGITAL CREATIVE DEVELOPMENT
OGILVY & MATHER WORLDWIDE

3. RECAP
DAY4INTERNATIONAL
CES
2015
1
ZANO
HTTP://WWW.FLYZANO.COM/
WHAT IS IT? ZANO is an ultra-portable, personal aerial
photography and HD video capture platform. It’s small
enough to fit in the palm of your hand and intelligent
enough to fly by itself. ZANO connects directly to your
smart device (iOS or Android) via onboard WiFi and enables
you to instantly begin capturing and sharing moments.
WHY SHOULD YOU CARE? It’s a new way to think about
content creation for your brand. Maybe you can use it
for a social campaign or marketing stunt idea. The tech
is here, now you just need an execution to carry it out.

4. RECAP 5STARTUPSATCESEVERYBRANDSHOULDKNOW
INTERNATIONAL
CES
2015
M AT T D O H E R T Y,
ASSOCIATE DIRECTOR,
GLOBAL DIGITAL CREATIVE DEVELOPMENT
OGILVY & MATHER WORLDWIDE

5. RECAP
DAY4INTERNATIONAL
CES
2015
2
GLIDE
HTTP://WWW.GLIDE.ME/
WHAT IS IT? Glide is the world’s first and only instant video
messenger app. The moment a user taps record, the video
message is sent simultaneously LIVE to recipients and
stored to the cloud for on-demand viewing anytime.
WHY SHOULD YOU CARE? Since chats no longer need to be
scheduled, users don’t have to wait for friends to start a
conversation. Which means your brand can literally play in
real-time with consumers on this ever growing platform.

6. RECAP 5STARTUPSATCESEVERYBRANDSHOULDKNOW
INTERNATIONAL
CES
2015
M AT T D O H E R T Y,
ASSOCIATE DIRECTOR,
GLOBAL DIGITAL CREATIVE DEVELOPMENT
OGILVY & MATHER WORLDWIDE

7. RECAP
DAY4INTERNATIONAL
CES
2015
3
ZUTA POCKET
PRINTER
HTTP://WWW.ZUTALABS.COM/
WHAT IS IT? The ZUtA Pocket Printer is a portable printer,
not bigger than your fist, that prints on paper surface
anywhere from any wifi enabled electronic device.
WHY SHOULD YOU CARE? On-demand real-time content creation
wins out again with this device. What are the retail opportunities
merged with social that can take advantage of this printer?
What sorts of access can you give consumers to print via your
brand at branded events and destinations for others to see?

8. RECAP 5STARTUPSATCESEVERYBRANDSHOULDKNOW
INTERNATIONAL
CES
2015
M AT T D O H E R T Y,
ASSOCIATE DIRECTOR,
GLOBAL DIGITAL CREATIVE DEVELOPMENT
OGILVY & MATHER WORLDWIDE

9. RECAP
DAY4INTERNATIONAL
CES
2015
4
AMPLIFIER
HTTP://AMPLIFIER.COM/
WHAT IS IT? Amplifier enables “community commerce”
for crowdfunded products via Kickstarter and Indiegogo.
So once a crowdfunded platform is successful you
can hit up Amplifier to make your merchandise
and ship it across the country to backers.
WHY SHOULD YOU CARE? If you have a crowdfunded
marketing execution, here is a great startup to turn
to to help reduce costs and ease logistics.

10. RECAP 5STARTUPSATCESEVERYBRANDSHOULDKNOW
INTERNATIONAL
CES
2015
M AT T D O H E R T Y,
ASSOCIATE DIRECTOR,
GLOBAL DIGITAL CREATIVE DEVELOPMENT
OGILVY & MATHER WORLDWIDE

11. RECAP
DAY4INTERNATIONAL
CES
2015
5
CONCEPT KICKER
HTTPS://WWW.CONCEPTKICKER.CO/
WHAT IS IT? Concept Kicker enables concept artists to bring
their work to the physical world and sell it. Artists upload their 2D
designs, fans back the artwork they like through crowdfunding,
and once a piece of art hits it’s goal, Concept Kicker created
a 3D model of the art, 3D prints it, and ships it to the fans.
WHY SHOULD YOU CARE? It’s crowdfunding creator platform
is ripe for any brand looking to create original and branded
content. Have a crew of branded characters? Looking to
create a line of specialized branded designer toys in sync
with your campaign? All you need to have is the idea that
implements the platform and the rest is basically done for you.