Presentation on creativity and innovation presented at the NHC Summit 2013. The presentation covers what creativity is, why its invaluable to business, how you find it, how you encourage it and how a creative workforce can help you both stand out from the crowd and save money.

1. The Creative Philosophy
@ThomBartley

2. I encourage you to tweet.
There are a lot of people out there who
aren’t lucky or rich enough to be here
looking in.
!
Twitter opens up the conversation.
!
Agree with me.
Disagree with me.
Spread your opinions.
Engage and debate.
Use your voice!
@ThomBartley
#NHCSummit13

3. I work here

4. Communications and Marketing Director for TEDxBrum

5. Photographer

6. Musician

7. Yoyoer

8. What am I going to yap on about?
!
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What creativity is.
Where creativity can be found.
How creativity can come out of the simplest components.
The future of creativity in housing.
The cost of creativity.
How communication is key to the creative organisation.
Practical and easy steps you can take as an organisation to
encourage and enable creativity.

9. creativity
ˌkriːeɪˈtɪvɪti/
noun
!
Text
1.1.
the use of imagination or original
ideas to create something;
inventiveness.

10. Theres a difference between a creative person and a person with good
ideas. To be creative you need to have good ideas and you actually have to
go out and bring them to life.

11. What or
who do you
think of
when you
think about
creativity?

12. Picasso

13. Mozart

14. George Orwell

15. Design Teams

16. What about
this guy?

17. Hans Rosling
Medical Doctor, Statistician and Professor of International Health

20. The Blues - 3 Simple Components
100 years of innovation.

22. What is this?

23. Invented
in
Ancient
Greece

24. What does a yo-yo do?

26. 70% Construction off site
Mold, fire and termite proof

27. 20% reduced cost in comparison
to traditional building materials.

28. Wikihouse

30. Architecture and construction is being simplified and democratised
How long before customers start designing their own expectations?
An 8 year old can already do it!

31. People are becoming used to having a say in the content they consume.
Listening to customers and harnessing the power of crowd creativity
is the key to surviving in the new customer led economy.

32. Bespoke will become the default
customer mentality.

33. How to unlock creativity.

40. If you make social media usage
complicated then people will either
abandon using it or use it ineffectively.

41. It needs to be simple!
!
If you wouldn’t say it out loud in the
cafeteria don’t say it on social media.
If there are too many rules, too many ways to
mess up colleagues won’t take the risk of
getting involved.

42. It needs to be fun!

47. Nobody has fun tweeting
out a corporate message.
!
Give your people freedom
to use social media how
they see fit.
!
They’ll become brand
ambassadors.

48. Don’t treat your
employees like children.
It’s all about trust!

49. Open Collaboration breaks down walls.

53. Remove the taboo of failure.
Learn to accept it as a normal part of the business process.
If you’re not failing you’re not taking enough risk.

54. Fail fast.
Fail cheap.

55. Creativity is cheap!

56. BromBox was a site that allowed customers to submit feedback in
whatever way they wanted to.
We made a promise to our customers that whatever they sent us we
would publish. No matter how negative it was.
The site was created in around a day by me with only minimal support on
the branding by our communications team.
The site was promoted using our social media channels and by pushing out
the message to our in the field colleagues who encouraged customers to
get involved.
The site was open for only two weeks.

59. Production cost of the 2011 Customer Annual
Review.
Approx £50,000.

60. Production cost of BromBox.
£48

61. There is a difference between being creative
and having ideas. Create an environment
that supports bringing ideas to life.

62. Creativity can be found everywhere. Source
creative talent from all over the organisation.

63. Evaluate why you do what you do? Is it truly the best
and most efficient method or are you doing it that
way because thats the way it’s always been done?

64. Do not get complacent. Our bricks and mortar
industry will change like everything else will change.
Adaptability, speed and and willingness to change
will be key to remaining relevant.

65. Use social media to open up communication.
Communication is the key to creativity.

66. Treat your employees like sensible grown up adults.
They aren’t idiots, trust them and they’ll deliver results.

67. If you remove procedural barriers and allow
people to prototype and fail quickly and without
restriction creativity is cheap. You don’t need a
project management plan for everything!