Consumer trends azla 2010

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Consumer trends azla 2010

  1. 1. What On Earth Do These People Want?What On Earth Do These People Want? Anne Christensen - AZLA Conference Scottsdale, AZ - 11/16/2010
  2. 2. What Is a ConsumerTrend?What Is a ConsumerTrend? Sharing and RecognitionSharing and Recognition Technology and Real-TimeTechnology and Real-Time Two TrendsTwo Trends InnovationInnovation OpportunityOpportunity Baby StepsBaby Steps
  3. 3. Basic Human NeedsBasic Human Needs Are At The Heart Of EveryAre At The Heart Of Every Consumer TrendConsumer Trend
  4. 4. Maslow Basic Human NeedsBasic Human Needs
  5. 5. Sharing meets a social needSharing meets a social need Recognition meets an esteem needRecognition meets an esteem need We are hard-wired to share and to beWe are hard-wired to share and to be recognized as often as possiblerecognized as often as possible
  6. 6. Share And Be RecognizedShare And Be Recognized
  7. 7. TechnologyTechnology Is Not AIs Not A Consumer TrendConsumer Trend
  8. 8. A Word About TechnologyA Word About Technology New technology is never “either/or”New technology is never “either/or” It is always “and*”It is always “and*” *until it is well and truly dead*until it is well and truly dead
  9. 9. Real-Time SharingReal-Time Sharing Fast RecognitionFast Recognition
  10. 10. Mobile Makes It Real TimeMobile Makes It Real Time
  11. 11. You can do it on a trainYou can do it on a train And on the bus, it’s all the sameAnd on the bus, it’s all the same You can do it here or thereYou can do it here or there Say! You can do it everywhere!Say! You can do it everywhere! (but not on planes)(but not on planes)
  12. 12. And Thus did MichAelAnd Thus did MichAel JAcksonJAckson crAsh The inTerneTcrAsh The inTerneT
  13. 13. A Word About the Dark SideA Word About the Dark Side Counting Youtube hits, watching pictures goCounting Youtube hits, watching pictures go viral, and receiving positive or negativeviral, and receiving positive or negative comments fill a bully’s human need forcomments fill a bully’s human need for recognition at lightning speedrecognition at lightning speed Whether what you do is nice or nasty, real- time and abundant recognition is only seconds away
  14. 14. Two CurrentTwo Current Consumer TrendsConsumer Trends
  15. 15. GenerosityGenerosity GreenGreen
  16. 16. Generosity
  17. 17. Why Generosity?Why Generosity? Recession and disgust with big businessRecession and disgust with big business Consumers want to be cared aboutConsumers want to be cared about Consumers want a genuine responseConsumers want a genuine response Online culture where sharing opinions andOnline culture where sharing opinions and ideas is second natureideas is second nature Technology makes it easyTechnology makes it easy
  18. 18. Seth GrodinSeth Grodin I spread your idea because it makes me feelI spread your idea because it makes me feel generousgenerous Both my friend and I will benefit if I share the ideaBoth my friend and I will benefit if I share the idea I care about someone and this idea will make themI care about someone and this idea will make them happier or healthierhappier or healthier I care about the outcome and want you (theI care about the outcome and want you (the creator of the idea) to succeedcreator of the idea) to succeed
  19. 19. GreenGreen
  20. 20. Why Green?Why Green? Physiological and safety needs require aPhysiological and safety needs require a planetplanet Frugality in an economic downturnFrugality in an economic downturn Demand responsible behavior from brandsDemand responsible behavior from brands Moral high groundMoral high ground
  21. 21. Seth GrodinSeth Grodin I feel smart alerting others to what II feel smart alerting others to what I discovereddiscovered I care about the outcome and want you (theI care about the outcome and want you (the creator of the idea) to succeed.creator of the idea) to succeed. I’m angryI’m angry Your service or product works better if all myYour service or product works better if all my friends use itfriends use it
  22. 22. Trends Lead ToTrends Lead To InnovationInnovation
  23. 23. If I make a product or provide aIf I make a product or provide a service that is on-trend myservice that is on-trend my business or organization willbusiness or organization will profitprofit
  24. 24. Hamburg-basedHamburg-based Language LoungeLanguage Lounge combines English lessons with a coffeecombines English lessons with a coffee shop.shop.
  25. 25. Choose Change ATMChoose Change ATM has developed ahas developed a brand of ATMs that lets users donatebrand of ATMs that lets users donate $1.00 of each $2.00 transaction fee to a$1.00 of each $2.00 transaction fee to a non-profit organization of their choice.non-profit organization of their choice.
  26. 26. Giveme TapGiveme Tap lets consumers in the UK refilllets consumers in the UK refill their water bottles for free at participatingtheir water bottles for free at participating cafés. 70% of water bottle sales fundcafés. 70% of water bottle sales fund independent water projects in regionsindependent water projects in regions where they're most neededwhere they're most needed
  27. 27. IndiaIndia SwachSwach is a water filter and purifier thatis a water filter and purifier that produces clean drinking water through theproduces clean drinking water through the use of common ash. It is portable and needsuse of common ash. It is portable and needs neither running water or electricity.neither running water or electricity.
  28. 28. BrazilBrazil Kaiak has an online 'sensory banner'. Small printers with perfume testers were installed on monitor screens in internet coffee shops. Customers click on the banner and the printer generates a tester.
  29. 29. Food For ThoughtFood For Thought Do we have fast and painless ways forDo we have fast and painless ways for customers to share their stories andcustomers to share their stories and receive recognition from both the libraryreceive recognition from both the library andand other customers?other customers? How many ways can we make customersHow many ways can we make customers aware of opportunities for sharing?aware of opportunities for sharing?
  30. 30. Are We Innovating On-Trend?Are We Innovating On-Trend?
  31. 31. Keeping Up: Baby Steps Observation Post
  32. 32. Why Keep Up???Why Keep Up??? CredibilityCredibility – have some clue as to what– have some clue as to what service your customer is asking aboutservice your customer is asking about InnovationInnovation – observation of trends– observation of trends and the innovations of others willand the innovations of others will help you develop new ways tohelp you develop new ways to connect with your customerconnect with your customer
  33. 33. How Do I Keep Up?How Do I Keep Up? Practice the fine art of skimming. If an ideaPractice the fine art of skimming. If an idea or term comes up frequently, it’s probablyor term comes up frequently, it’s probably a trend or useful innovationa trend or useful innovation Use Google Reader toUse Google Reader to quick and consistentquick and consistent professional developmentprofessional development
  34. 34. Take TimeTake Time ““I Deserve Time For ProfessionalI Deserve Time For Professional Development”Development”
  35. 35. Be curious and be open minded. Ask yourself 'why‘ Ask yourself why others are excited and which existing need has apparently been unlocked Try stuff out Share what you’ve learned – both the trend and the inevitable anti-trend Proceed
  36. 36. Trend-WatchingTrend-Watching andand LibrarylandLibraryland Must-Have Feeds!Must-Have Feeds!
  37. 37. Stephen’s LighthouseStephen’s Lighthouse Trendwatching.comTrendwatching.com iLibrarianiLibrarian LibrarianInBlackLibrarianInBlack Pew Internet and American Life Project: ReportsPew Internet and American Life Project: Reports FeedFeed Tame The WebTame The Web Seth GrodinSeth Grodin Smart Bitches, Trashy BooksSmart Bitches, Trashy Books ( best e-reader reviews – language warning)( best e-reader reviews – language warning)
  38. 38. Trendwatching.comTrendwatching.com Free briefings available via email orFree briefings available via email or newsfeednewsfeed ““Independent and opinionated trend firm”Independent and opinionated trend firm” Worldwide network of trendspottersWorldwide network of trendspotters Source: www.trendwatching.com. One of the world's leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide.
  39. 39. Great Feeds On OtherGreat Feeds On Other Libraryland TopicsLibraryland Topics A Librarian’s Guide To The InternetA Librarian’s Guide To The Internet Readers Advisor OnlineReaders Advisor Online Library JournalLibrary Journal ALA TechSourceALA TechSource A Librarian's Guide to EtiquetteA Librarian's Guide to Etiquette Booklist Online - At Leisure with Joyce SaricksBooklist Online - At Leisure with Joyce Saricks MCLC Library Tech TalkMCLC Library Tech Talk The Days & Nights of the Lipstick LibrarianThe Days & Nights of the Lipstick Librarian
  40. 40. Egotistical Self-PromotionEgotistical Self-Promotion See my newsfeeds, summaries, andSee my newsfeeds, summaries, and sometimes, original content at:sometimes, original content at: librarylandroundup.blogspot.comlibrarylandroundup.blogspot.com

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