Hanson Hosein: Storyteller Uprising Fall 2013Hanson Hosein
With the decline of traditional journalism, there’s an increased need for trusted information and content. This presents a huge opportunity to individuals, communities, companies and organizations. They can fill that void by telling their own multimedia stories and creating their own channels of distribution — thereby serving as trusted sources in their own right. That’s the “uprising” — people seizing control of communication by building ongoing credible connection through story and digital technology. Storyteller Uprising explains why this is now possible, and why you should harness the power of content in your own communication endeavors.
Presented by Hanson Hosein, Director, Communication Leadership graduate program at the University of Washington, Host Four Peaks TV, President, HRH Media Group (www.hrhmedia.com)
“A must-read for anyone trying to understand the changing world around us, especially anyone who’s got an idea, product or service to sell–which is anyone in any kind of business.” — Sree Sreenivasan, CNET (and Chief Digital Officer of Columbia University) “How to profit from the social media Storyteller Uprising“
“For anyone interested in media and how it’s being transformed by social media and the digital age, this is a must read. It will also give you unique perspective and things to think about, only possible from someone like Hanson Hosein who has such a fascinating background in traditional media, new media and also academia. It’s an easy read with important points on storytelling, how it’s changed due to technology but also how it’s stayed the same.” — Craig Kanalley, Senior Editor Huffington Post, “Great Read — Amazon.com review“
Five years seems like a good milestone to reflect on the impact social media has had on how brands respond to and engage their customers to deliver customer care. Guy Stephens asked some of the leading thinkers on the topic to offer their perspective on what's transpired and what frontiers are still to explore.
Five Years of Social Customer Care: The Pig Puts on Some Lipstick and the Fis...Guy Stephens | @guy1067
A Retrospective to Mark five years of Social Customer Care featuring some of the key players in that space such as Frank Eliason, Wendy Lea, Dave Carroll, Dr Natalie Petouhoff, Esteban Kolsky, Guy Stephens, Martin Hill-Wilson and Kate Leggett.
What If PR Stood for People and Relationships By Brian SolisCision
In partnership with Vocus and Cision, Brian Solis released his new e-book, “What If PR Stood for People and Relationships?,” illustrated by world-renowned cartoonist Gapingvoid.
A principal analyst at Altimeter Group, Solis is an award-winning author, prominent blogger and frequent keynote speaker. In the free e-book, he challenges PR pros to use technology to strengthen stakeholder relations to deliver business outcomes. Solis says relationships must be the guiding force for the modern communicator’s actions.
Check out the e-book to learn:
• A vision for the PR industry in the digital era
• A PR-centric approach to adapting new technologies
• The means to avoid “shiny object” syndrome
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
Hanson Hosein: Storyteller Uprising Fall 2013Hanson Hosein
With the decline of traditional journalism, there’s an increased need for trusted information and content. This presents a huge opportunity to individuals, communities, companies and organizations. They can fill that void by telling their own multimedia stories and creating their own channels of distribution — thereby serving as trusted sources in their own right. That’s the “uprising” — people seizing control of communication by building ongoing credible connection through story and digital technology. Storyteller Uprising explains why this is now possible, and why you should harness the power of content in your own communication endeavors.
Presented by Hanson Hosein, Director, Communication Leadership graduate program at the University of Washington, Host Four Peaks TV, President, HRH Media Group (www.hrhmedia.com)
“A must-read for anyone trying to understand the changing world around us, especially anyone who’s got an idea, product or service to sell–which is anyone in any kind of business.” — Sree Sreenivasan, CNET (and Chief Digital Officer of Columbia University) “How to profit from the social media Storyteller Uprising“
“For anyone interested in media and how it’s being transformed by social media and the digital age, this is a must read. It will also give you unique perspective and things to think about, only possible from someone like Hanson Hosein who has such a fascinating background in traditional media, new media and also academia. It’s an easy read with important points on storytelling, how it’s changed due to technology but also how it’s stayed the same.” — Craig Kanalley, Senior Editor Huffington Post, “Great Read — Amazon.com review“
Five years seems like a good milestone to reflect on the impact social media has had on how brands respond to and engage their customers to deliver customer care. Guy Stephens asked some of the leading thinkers on the topic to offer their perspective on what's transpired and what frontiers are still to explore.
Five Years of Social Customer Care: The Pig Puts on Some Lipstick and the Fis...Guy Stephens | @guy1067
A Retrospective to Mark five years of Social Customer Care featuring some of the key players in that space such as Frank Eliason, Wendy Lea, Dave Carroll, Dr Natalie Petouhoff, Esteban Kolsky, Guy Stephens, Martin Hill-Wilson and Kate Leggett.
What If PR Stood for People and Relationships By Brian SolisCision
In partnership with Vocus and Cision, Brian Solis released his new e-book, “What If PR Stood for People and Relationships?,” illustrated by world-renowned cartoonist Gapingvoid.
A principal analyst at Altimeter Group, Solis is an award-winning author, prominent blogger and frequent keynote speaker. In the free e-book, he challenges PR pros to use technology to strengthen stakeholder relations to deliver business outcomes. Solis says relationships must be the guiding force for the modern communicator’s actions.
Check out the e-book to learn:
• A vision for the PR industry in the digital era
• A PR-centric approach to adapting new technologies
• The means to avoid “shiny object” syndrome
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
PHD USA, an Omnicom Group agency, hosted a six-month fellowship to provide 7 students at UGA Grady College of Journalism and Mass Communication with multidisciplinary marketing communications experiences that focuses on the growing convergence between public relations, marketing and advertising and its affect on the Millennial generation.
Best Practices in Financial Services Social Media: What's Trending Now and Wh...Mark Zmarzly
This presentation was a 3.5 hour class delivered in two parts as the 2014 ABA Stonier Graduate School of Banking. It's grown and expanded over the last two years since I first gave it for J.D. Power & Associates Social Media Division. Below are more details:
Best Practices in Financial Services Social Media: What's Trending Now and What WIll the Future Bring?
Banks and Credit Unions large and small are still struggling with how best to use social media to move from awareness to engagement to sales. Through an in-depth analysis of our industry’s attempts to engage consumers, we’ll analyze today’s best trends and how your institution can leverage social media in the future to drive engagement and sales.
Specifically, we’ll look at:
· Great examples of large, multifaceted social media campaigns from institutions around the world.
· What’s working in the US and abroad to drive social engagement in brand, mission, and product sales.
· Why storytelling, voice, and brand all need to come together in a consistent fashion for social media to excel.
· Specific case studies of brands inside and outside of Financial Services that have excelled at using social media to engage and sell.
Top 10 Future Trends 2016 - Europe Asia AfricaRoger Hamilton
Top 10 Future Trends impacting business in 2016. From the Fast Forward your Business Tour, attended by 5,000+ entrepreneurs in Europe, Asia and Africa in 2015, hosted by Roger James Hamilton. Join us in 2016 at http://www.fastforwardyourbusiness.net
This presentation was created for individuals who are interested in learning how to begin leveraging social media to enhance their network and job search effectiveness.
Reaching teens through Social Media recaps some statistics about the teen demographic and social media, share the "10 Truths about Millennials" and finishes up with "10 Rules on Engaging Teens".
Setting Goals And Getting Internal Support For A Branded Online CommunityFeverBee Limited
FeverBee's Richard Millington explains setting goals and getting support are two halves of the same coin. Learn how to get support for your online community during this webinar.
PHD USA, an Omnicom Group agency, hosted a six-month fellowship to provide 7 students at UGA Grady College of Journalism and Mass Communication with multidisciplinary marketing communications experiences that focuses on the growing convergence between public relations, marketing and advertising and its affect on the Millennial generation.
Best Practices in Financial Services Social Media: What's Trending Now and Wh...Mark Zmarzly
This presentation was a 3.5 hour class delivered in two parts as the 2014 ABA Stonier Graduate School of Banking. It's grown and expanded over the last two years since I first gave it for J.D. Power & Associates Social Media Division. Below are more details:
Best Practices in Financial Services Social Media: What's Trending Now and What WIll the Future Bring?
Banks and Credit Unions large and small are still struggling with how best to use social media to move from awareness to engagement to sales. Through an in-depth analysis of our industry’s attempts to engage consumers, we’ll analyze today’s best trends and how your institution can leverage social media in the future to drive engagement and sales.
Specifically, we’ll look at:
· Great examples of large, multifaceted social media campaigns from institutions around the world.
· What’s working in the US and abroad to drive social engagement in brand, mission, and product sales.
· Why storytelling, voice, and brand all need to come together in a consistent fashion for social media to excel.
· Specific case studies of brands inside and outside of Financial Services that have excelled at using social media to engage and sell.
Top 10 Future Trends 2016 - Europe Asia AfricaRoger Hamilton
Top 10 Future Trends impacting business in 2016. From the Fast Forward your Business Tour, attended by 5,000+ entrepreneurs in Europe, Asia and Africa in 2015, hosted by Roger James Hamilton. Join us in 2016 at http://www.fastforwardyourbusiness.net
This presentation was created for individuals who are interested in learning how to begin leveraging social media to enhance their network and job search effectiveness.
Reaching teens through Social Media recaps some statistics about the teen demographic and social media, share the "10 Truths about Millennials" and finishes up with "10 Rules on Engaging Teens".
Setting Goals And Getting Internal Support For A Branded Online CommunityFeverBee Limited
FeverBee's Richard Millington explains setting goals and getting support are two halves of the same coin. Learn how to get support for your online community during this webinar.
Новые книги по праву в библиотеках Пскова (март 2017 г.)Nastasya_Bur
Сотрудники информационно-библиографического отдела Центральной городской библиотеки г. Пскова (ул. Конная, д.6) представляют вашему вниманию слайд-презентацию "Новые книги по праву" (март 2017 года). Познакомиться с книгами можно в Центральной городской библиотеке по адресу: ул.Конная, д. 6; тел. 57 – 11 – 73.
Presentation from Cardware 2013 conference by Michael Gokturk, Payfirma CEO. This covers the shift to virtual payments, the market ecosystem, and tips for businesses as they make the shifts in the evolving payments market.
"Social Media Marketing Boost: An Essential Guide to Growing Your Business Online" is a comprehensive eBook that provides actionable strategies and tips for increasing your brand's presence on social media. Whether you're a beginner or an experienced marketer, this eBook will help you harness the power of social media to reach new customers and drive growth for your business.
25 Social Media Ideas You Can Use to Connect With Your Audience slideshareBoom! Social
One of the things that I get asked the most frequently is what should businesses share on social media, which sparked these 25 social media ideas you can use to connect with your audience.
This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses and a detailed road map for building one's social media presence on the web.
Regarding social media, it's hard to figure out how to activate an audience and find ways to connect with them. Social Media Mania talks about ways to connect online and describes 3 opportunities you might be missing!
Our goal is to inspire an international movement of millennials to follow their ambitions and break out the bad habits they may have been trained their entire life.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Chrsbrogan
1.
2. Forget it, said it
The best sales people are the best listeners not the bet talkers, new ways to listen y hearing what
people are already talking about. How to listen and ask questions. My buyer isn’t even on these social
networks. 1 in 10 humans are on a social media outlet.
33-55 year old, most of them are women, unless product looks like a 2 year old baby they are there to
tell stories. Unless learn how to tell stories that equip you to get their attention. How do I take
advantage and lend in their crazy blender. Customer service, marketing and sales are all being done in
cross purposes. Some nod heads some say peshaw
“Business is about belonging”. How do you identify brands?3 states.
1. What you’re known for, repeatable mentioning about enough beloved by youngest kids, people
know what theyare getting every time they pull into McDonalds.
3. 2. Once being usedto your brand, they start telling it in their stories. We are the super hero who
happens to be a mac or Harley Davis driver
3. What other people are say
A burger join in Milwaukee, Wisconsin. “Fun with a side order of burgers” JoeSorge who then later
became a business partner. Travel channel ESPN college game day, spending 0 dollars on marketing and
advertising by people and coming to got there by listening. Madison. HAL Bombers is a fun hamburger
place. Swank
Don’t have time to use social media.I say this. Ok. Cold call and get the list. Five minute sale. 12
individual buyers every hour or I can spend that hour creating a You tube video, search engines, answer
questions, handle more than one person’s inquiry. How much time should you spend it? Gandi said”
we all have the same 24 hours in a day”.
Doing a quick few search routines, all of these social channels, people are complaining. That’s a great
opportunity to win their customers. We focus on the negative person. There’s revenue in listening. I
don’t do it for the geewizkumbaiya, thing.
Ask your buyers where they are? If you aren’t prone to asking customer questions, it’s a one way street.
Landscape, where to listen.Newsletters are just a ripped out catalogue, do not reply. Instead ask them
where they are spending time on social networks. Citibank: 11% on FB and 91% said via email, bad email
marketing is dead.
Listening Tools: actionable Daily reports. How to build a listening experience. What do you do with all
the information that comes in? Look up following:
“Grow bigger Google Ears”
Tracker
Radian6.com
Should be more than one set of eyes, internal wiring. Lead gen, CRM choose to add a new field for lead
source via social network, granular. There is no one social media network. LinkedIn has 150 million
users. 140 of the 150 users use the platform poorly. So many companies are finding huge results (FB is
digital scrapbooking). Six years ago everyone thought Twitter was useless.
Google Plus is the next biggest social network to pay attention to.
4. Google #1 Youtube
Already forced on you if have gmail. 60% of your people come to your website via Google. We
will
Google Plus for Business:
Telling stories
Make your buyer the hero. Tablet devices have outsourced laptops. I want to lean back a little more. I-
pad is used for consumption. Youtube is my instruction manual. 14 year old boy who has made a much
better tutorial for how to use something than the company. How to make a certain sound effect I am a
rock God. That’s the real goal you are looking for. Health and fitness. Buy a gym membership, real
intended purpose your stationary bike is for hanging laundry. Equip them in an around the product they
bought. Should I eat before I get on the treadmill, seven ways to extend the life of your treadmill, the
four things you should bring to the meeting. Probably shooting video, have a blog, creating media. Buy
a rectangular space, everyone is reading on these. Highlight what you do and
Rackspace: how fiercely connected they are to my customer service. Email, cell phone call and fast call.
That’s their brand, fiercely committed to customer service.
We all want stories to proceed us. Macy’s verses Gimbles.
Referral Engine. John Jance
Lookup: Findpeopleonplus.com
“Farmers” 1400 real live people who soil for a living
424 of Delta airline employees. Google indexes all the information shared
Best hamburger in Madison Wisconsin, you could Google it.
Website updates, “blog”
Make video or smart phone, you have the tools to do it.
Email marketing isn’t dead but bad email marketing is dead.
Human business works.com Unique take on how to build newsletters. Autism coming up in April get
meaningful conversations.
Do you know buyers, passionate people to come up with product? Try hard out make buyer hero.
“Wow, this is great” I feel so informed. Brag about the customer, the building owner who saved 20%
who
Internal wiring, depends on the size of your business: editorial calendar. What are you talking about?
Loose guidelines on how to improve. Neighborhood restaurant, “family restaurant’ shoot us send us
photos, wet t-shirt photos, thankfully this organization had some roadblock reviews before…
5. Bullet in own foot
The more roadblocks you put
Your main website should have conversion in mind, should inform people enough so they are ready to
take next step. Look at your primary website what am I supposed to do next and how that leads to
Enhancing communication plan, conflicting advice, how can people share
“like us on Facebook” vistage mixer, can you do me a favor and walk around everyone and hand them
my car since you like me? Sounds ok as a marketing transaction, not good as a trust builder. Enhancing
communication, how can people best pick up and run with the story? How can people interact with you
on a 2 way street?
Dell computer, GooglePlus shows up in live videos all the time. He can’t not show up for his own video
hangout and does deep conversations with people. Next person SergayBrind:
Dell, Twitter to show off deals, asked people who were already following
Dell bargain on Twitter, 5 million dollar revenue, we have monitors for sale today, 200 a unit on average
5 million at 200 a pop, made ooohh gobs of dollars.
The more places you decide to build, you run the risk of not responding from people. So I think you’re a
jerk. There isn’t one search engine to rule them all. More available via blog, not really right choice,
phones are bringing more opportunity. Telephone? Then you have time for social media, just 100 years
difference on what the tech does.
Where are people communicating? Comcast had a strong
Comcast Cares on twitter 67% of enterprise social (without company’s approval) legal people,
healthcare. Best educated buyers, there’s a lot more opportunity.
Google hangout, coaches back and forth meetings, free and private enough. Twitter fast messaging
back and forth without account.
There’s a lot of way to think about social tech as communication tools.
Email marketing is alive and well. We look down at our 3 inch device, superhero or brain surgeon.
If we are still dependent on email, brevity. Nobody has time for more than 300 words, one call to action
per day per mail. HTML formatting looks less personal, don’t need that. Message that actually connects
with human.
Collaboration
MIndstorms, ideastorms, redhat (one billion dollars by selling free software, Fedora), let open this thing
Wisdom of crowds: idea of allowing collaboration to be porous and go beyond front door, Lego mind
storms, aloud community to vote on what features and forms they want. Works well if people feel you
are passionate about making them feeling like a hero.
Works best when organizations care about results. Oh I should do that, I hereby grant you permission to
skip it. But when it does, people can share, make it their own and ring it back to your system.
6. Winding down, face of collaboration and technology, look at Google Plus, text photos and
videos.Pinterest is collaboration technology, trying to be more health conscious. Chile recipes from
March madness.
Collaboration and belonging needs to bring everyone to table. Not a contest! Sometimes great. Lead
generation not so good
Vanilla Ice said it first “Stop collaborate and listen”.
Any stats on how social media improves SEO?
Impact of social media on SEO
Blending of social and search? The second day that Google plus opened, all were on Google Plus and
actively trying to understand how it worked. If you are just doing SEO and not social.
Spamming: always what Ifeel that what you were intending. Latitude, I can help 40 people. Sending
messages, it comes with expectation and delivering value. Change my world there’s my value!
If you feel a little desperate while typing it, it will be come across as 10x desperate on the other side.
ROI: which of social network online tools. Invest 0 so
Invest time. Break process down into goal: lead generation, time and money, then try to measure. If
you have a lot of time and not a lot of money. If you have money, not time, than you factor that into
costs. How do I know this is anybetter than other ways I’ve tried. Find the measure you want to go for
and how much did it take me to get 10$ ore on this method and in the end
Optimizing Google places page. Google places may fold into pages shortly. All the questions people
would ask, video helps with tour walkthrough. Resist putting in URL’s.
Social media
Retailers:
When you met someone at an event, turns out to be the person who gave you so much attention that
you felt wanted heard and important. Wow that person is so amazing.
7. With social tools, make there be a useful carrot. Personalize offers and ideals to most beloved of
buyers.
FB reach has been down “FB throttling”
Google Mari Smith”
Ad Words works really well
FB ads?
Never had it convert. Leave Facebook and take action
Google owns Adwords but doesn’t have advertising
Banner ads are sub 1% result.
Huge industry: Affiliate marketing. Hugely underused set up.
Overview of Google Plus: social network allows updates into status bar, photo text video or some
combination of the above, share others pudpates, find and follow around your interest and start that
way. Search tool in Google Plus and look around
Comic books and follow: