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Chris Kendall:
                                • Witty

                                         • Eccentric

                                         • Socially
                                           Acceptable



                           Me




Alex Williamson:
• Accentuated Stereotype

    • Behaviour can come
      off as Gratuitous
Legend
         Feed
         Link
         Embed
• Arranged via topics


       • Specific terms
         searched or
         chosen from a
         menu




• ‘Food’ tag likely
  garnered more
  views, likes and
  followers
YOUTUBE vs. VIMEO

       YouTube:
       • Commercial
       • Videos generally shorter
       • Audience more varied




                            Vimeo:
                            • Critical of story and
                              technical content
                            • Niche demographics:
                              film fans/students,
                              young adults +



Why Publish on YouTube:
• More appropriate domain to develop desired ID.
• Less emphasis on story/technology = UGM on-the-fly.
Most Prominent Community:
      REVISITING POPULAR CONTENT…




… through
COMMENTARY




                    … or REMIXING.
• Efficient means of pushing other
              UGM



           • Primary platform for following and
             communicating with industry
             experts.




• Content
is pushed
by followers who favourite or retweet my tweets.
• Feeding content to current largest audience




• Professionalism ends about there!
• Currently using as a bio arena.


 • Projects appear to follow a ‘Wikipedia’ journey:
   first submission to a project dictates how future
   content may be presented in the project.


• EXAMPLE: 30 Days of Creativity: submitted
  content all advancing to a collaborative goal.
Trailer for upcoming
      production of ‘Fawlty
      Towers’ (also embedded
      on blog)




    A fairly standard
    blog post…

… with a bonus comment!
Twitter conversations
      with like-minded
      industry peers and
      professionals.




ABC Pool video file that
introduces Potty Mouth
•       Engage with film/TV industry experts.
    •       Use hashtag system more effectively to access
            conversations




        •    Upload content more frequently.
        •    Subscribe to, comment on and like more UGM.




        •    Exploit tag system to garner followers.
        •    Engage with other bloggers via comments and
             following to establish contact with influential
             community members.




•   Upload content more frequently.
•   Start/join a project.

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Thomas Russell's IM2 Social Media Profile

  • 1.
  • 2.
  • 3. Chris Kendall: • Witty • Eccentric • Socially Acceptable Me Alex Williamson: • Accentuated Stereotype • Behaviour can come off as Gratuitous
  • 4.
  • 5. Legend Feed Link Embed
  • 6.
  • 7. • Arranged via topics • Specific terms searched or chosen from a menu • ‘Food’ tag likely garnered more views, likes and followers
  • 8. YOUTUBE vs. VIMEO YouTube: • Commercial • Videos generally shorter • Audience more varied Vimeo: • Critical of story and technical content • Niche demographics: film fans/students, young adults + Why Publish on YouTube: • More appropriate domain to develop desired ID. • Less emphasis on story/technology = UGM on-the-fly.
  • 9. Most Prominent Community: REVISITING POPULAR CONTENT… … through COMMENTARY … or REMIXING.
  • 10. • Efficient means of pushing other UGM • Primary platform for following and communicating with industry experts. • Content is pushed by followers who favourite or retweet my tweets.
  • 11. • Feeding content to current largest audience • Professionalism ends about there!
  • 12. • Currently using as a bio arena. • Projects appear to follow a ‘Wikipedia’ journey: first submission to a project dictates how future content may be presented in the project. • EXAMPLE: 30 Days of Creativity: submitted content all advancing to a collaborative goal.
  • 13. Trailer for upcoming production of ‘Fawlty Towers’ (also embedded on blog) A fairly standard blog post… … with a bonus comment!
  • 14. Twitter conversations with like-minded industry peers and professionals. ABC Pool video file that introduces Potty Mouth
  • 15. Engage with film/TV industry experts. • Use hashtag system more effectively to access conversations • Upload content more frequently. • Subscribe to, comment on and like more UGM. • Exploit tag system to garner followers. • Engage with other bloggers via comments and following to establish contact with influential community members. • Upload content more frequently. • Start/join a project.