7. • Arranged via topics
• Specific terms
searched or
chosen from a
menu
• ‘Food’ tag likely
garnered more
views, likes and
followers
8. YOUTUBE vs. VIMEO
YouTube:
• Commercial
• Videos generally shorter
• Audience more varied
Vimeo:
• Critical of story and
technical content
• Niche demographics:
film fans/students,
young adults +
Why Publish on YouTube:
• More appropriate domain to develop desired ID.
• Less emphasis on story/technology = UGM on-the-fly.
10. • Efficient means of pushing other
UGM
• Primary platform for following and
communicating with industry
experts.
• Content
is pushed
by followers who favourite or retweet my tweets.
11. • Feeding content to current largest audience
• Professionalism ends about there!
12. • Currently using as a bio arena.
• Projects appear to follow a ‘Wikipedia’ journey:
first submission to a project dictates how future
content may be presented in the project.
• EXAMPLE: 30 Days of Creativity: submitted
content all advancing to a collaborative goal.
13. Trailer for upcoming
production of ‘Fawlty
Towers’ (also embedded
on blog)
A fairly standard
blog post…
… with a bonus comment!
14. Twitter conversations
with like-minded
industry peers and
professionals.
ABC Pool video file that
introduces Potty Mouth
15. • Engage with film/TV industry experts.
• Use hashtag system more effectively to access
conversations
• Upload content more frequently.
• Subscribe to, comment on and like more UGM.
• Exploit tag system to garner followers.
• Engage with other bloggers via comments and
following to establish contact with influential
community members.
• Upload content more frequently.
• Start/join a project.