SlideShare a Scribd company logo
Working with UX to make designs real
Michael Le, UX Designer
There’s no such thing
as UX strategy
Image credit — Liam Friedland, UXMatters.com
Collaboration over silos
Delivery, delivery, delivery
Our UX Secret Sauce
Experimentation beats expertise
Collaboration over silos
Product
Design
Technology
</> </></> </></>
?!
:)
“What’s the best way to approach
responsive design?”
“Why was the design made this way?”
Delivery, delivery, delivery
We are all responsible for delivery
TDD
Test Driven Development
Delivery trumps perfection
flavor574.com
#uxsecretsauce
Allow flexibility in the process
TL;DR
Design the right thing
at the right time
What is a hypothesis?
If [action]
then [outcome]
because [customer need/problem]
Source — Maximilian Wambach, eBay Germany
#TDD
Test Driven Design
Show the thing
A Modern User-Centred Design Process
Analyse
CreateEvaluate
Experimentation beats expertise
Before After
We test hypotheses not designs
Collaboration over silos
Delivery over perfection
Flexibility in the process 

Experimentation beats expertise
(sorry no special sauce)
Working with ux to make designs real

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