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'Mainstream' UX and Games UX - Alistair Greo, Player Research
The document discusses the author's transition from mainstream UX to games UX, highlighting key losses and gains in the process. Notable challenges include the lower maturity and secrecy in games UX, while gains consist of more engaging research questions, emotional involvement, passionate users, and access to innovative technology. Additionally, it addresses the complexities of measuring engagement and emotion, as well as designing for virtual reality.
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'Mainstream' UX and Games UX - Alistair Greo, Player Research
- 1. ‘Mainstream’ UX & GamesUX Losses and gains January 2017
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- 4. 5 years in‘mainstream’ UX 5 years in games UX (GUR) Myworkhistory
- 5. 5 years in‘mainstream’ UX Myworkhistory 2006 2007
- 6. Myworkhistory 2007 2008 20092010 2011 5 years in ‘mainstream’ UX
- 7. Myworkhistory 2007 2008 20092010 2011 5 years in ‘mainstream’ UX
- 8. Myworkhistory 2007 2008 20092010 2011 5 years in ‘mainstream’ UX
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- 11. Myworkhistory 2012 2013 20142016 20172015 Freelance 5 years in games UX
- 12. TheSwitch Two things lost Movingfrom mainstream to games UX Four things gained
- 13. Two things lost Movingfrom mainstream to games UX TheSwitch
- 14. Less buy-in atthe beginning UXmaturity 1. Games UX is less mature ‘We don’t need UX’ ‘Our designers are too good to need this’ ‘Why would I need this? What a total waste of time’ Lower budgets Less method variety
- 15. Microsoft Studios, RedmondPlayerResearch, Brighton Games UX methodsMainstream UX methods UXmaturity
- 16. 2. Games UXis more secretive Secrecy
- 17. TheSwitch Four things gained Movingfrom mainstream to games UX
- 18. ResearchQuestions We often needto adapt old methods or create new ones 1. Games UX has more interesting research questions
- 19. Feelings 2. Games UXworks with feelings
- 20. Passion 3. Games UXusers and creators have more passion
- 21. BestTech 4. Games UXgets the cool tech
- 22. TheSwitch Two things lost 1.Games UX is less mature 2. Games UX is more secretive Four things gained 1. Games UX has more interesting research questions 2. Games UX works with feelings 3. Games UX users and creators have more passion 4. Games UX gets the cool tech Moving from mainstream to games UX
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- 24. The biggest challenge Switching? Methodscrossover, but solutions don’t
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- 26. How do youmeasure fun, engagement and emotion Switching? Hot GUR topics
- 27. How to designfor and assess VR Switching? Hot GUR topics How do you measure fun, engagement and emotion
- 28. How do youtest a narrative How to design for and assess VR Switching? Hot GUR topics How do you measure fun, engagement and emotion
- 29. How do youdo monetisation and Free to Play well How do you test a narrative How to design for and assess VR Switching? Hot GUR topics How do you measure fun, engagement and emotion
- 30. How do youdo monetisation and Free to Play well How do you test a narrative How to design for and assess VR Switching? How to personalise player experience Hot GUR topics How do you measure fun, engagement and emotion
- 31. JoinUs! Join us… PlayerResearch is hiring! Check the website for details, applications close 22nd Jan (this Sunday)
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