This was part of the UXPA UK January 2017 event. For videos of our recent talks, please check out our YouTube channel https://www.youtube.com/user/uxpauk

1. ‘Mainstream’ UX
& Games UX Losses and gains
January 2017

2. Hello!
@AlistairGreo

3. My work history

4. 5 years in ‘mainstream’ UX
5 years in games UX (GUR)
Myworkhistory

5. 5 years in ‘mainstream’ UX
Myworkhistory
2006 2007

6. Myworkhistory
2007 2008 2009 2010 2011
5 years in ‘mainstream’ UX

7. Myworkhistory
2007 2008 2009 2010 2011
5 years in ‘mainstream’ UX

8. Myworkhistory
2007 2008 2009 2010 2011
5 years in ‘mainstream’ UX

9. Myworkhistory
2011 2012
Freelance
Transition

10. Myworkhistory
2012
Freelance
5 years in games UX

11. Myworkhistory
2012 2013 2014 2016 20172015
Freelance
5 years in games UX

12. TheSwitch
Two things lost
Moving from mainstream to games UX
Four things gained

13. Two things lost
Moving from mainstream to games UX
TheSwitch

14. Less buy-in at the beginning
UXmaturity
1. Games UX is less mature
‘We don’t need UX’
‘Our designers are too good to need this’
‘Why would I need this? What a total waste
of time’
Lower budgets
Less method variety

15. Microsoft Studios, RedmondPlayer Research, Brighton
Games UX methodsMainstream UX methods
UXmaturity

16. 2. Games UX is more secretive
Secrecy

17. TheSwitch
Four things gained
Moving from mainstream to games UX

18. ResearchQuestions
We often need to adapt old
methods or create new ones
1. Games UX has more interesting
research questions

19. Feelings
2. Games UX works with feelings

20. Passion
3. Games UX users and creators have
more passion

21. BestTech
4. Games UX gets the cool tech

22. TheSwitch
Two things lost
1. Games UX is less mature
2. Games UX is more secretive
Four things gained
1. Games UX has more interesting research
questions
2. Games UX works with feelings
3. Games UX users and creators have more passion
4. Games UX gets the cool tech
Moving from mainstream to games UX

23. Thinking of
switching?

24. The biggest challenge
Switching?
Methods crossover, but
solutions don’t

25. Switching?
Hot GUR topics

26. How do you measure fun,
engagement and emotion
Switching?
Hot GUR topics

27. How to design for and assess VR
Switching?
Hot GUR topics
How do you measure fun,
engagement and emotion

28. How do you test a narrative
How to design for and assess VR
Switching?
Hot GUR topics
How do you measure fun,
engagement and emotion

29. How do you do monetisation and Free
to Play well
How do you test a narrative
How to design for and assess VR
Switching?
Hot GUR topics
How do you measure fun,
engagement and emotion

30. How do you do monetisation and Free
to Play well
How do you test a narrative
How to design for and assess VR
Switching?
How to personalise player experience
Hot GUR topics
How do you measure fun,
engagement and emotion

31. JoinUs!
Join us… Player Research is hiring!
Check the website for details,
applications close 22nd Jan (this Sunday)

32. Thanks!