Modern Human is a design and innovation consultancy focused on creating disruptive products and services. The document discusses the changing IUCN Red List statuses of endangered species, specifically the giant panda and eastern gorilla, and outlines the importance of integrating elements of supply chain modeling into the development of human knowledge. Additionally, it highlights the potential outcomes of the knowledge chain in areas like conservation and healthcare.

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CONSERVATION & THE
KNOWLEDGE CHAIN
Paul-Jervis Heath Founding Principal and Chief Designer, Modern Human
For World Usability Day 2016, London MODERN HUMAN

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MODERN HUMAN
Imagine what’s next.
Modern Human is a boutique design practice and
innovation consultancy that specialises in
imagining disruptive new products, services and
experiences and then making them a reality.
http://modernhuman.design @modhuman #knowledgechain

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GIANT PANDA
Ailuropoda melanoleuca
New IUCN Red List Status:
VULNERABLE

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EASTERN GORILLA
Gorilla beringei
New IUCN Red List Status:
CRITICALLY
ENDANGERED

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The IUCN Red List of
Endangered Species™

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2016
VU
2008
EN
1996
EN
1994
EN
1990
EN
1988
R
1986
R
The changing IUCN Red List status of the Giant Panda:
SOURCE:
R. Swaisgood, D. Wang & F. Wei. Ailuropoda melanoleuca. The IUCN Red List of Threatened Species 2016: e.T712A45033386.
http://dx.doi.org/10.2305/IUCN.UK.2016-2.RLTS.T712A45033386.en.

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United Nations
Environment
Programme - World
Conservation
Monitoring Centre

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Diary studies with field-based
conservationists at NGOs

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Interviewing Zoologists who
have recently returned from
field trips.

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Codesign with teachers at
ZSL London Zoo

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Elements of supply chain
modelling can be applied to
the way human knowledge is
developed

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RAW MATERIAL
PRODUCER
PRODUCER
PRODUCER
DISTRIBUTOR
RETAILER
CONSUMER
RECYCLE

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RAW MATERIAL
PRODUCER
DISTRIBUTORRETAILER
CONSUMER
SUPPLY
CHAIN

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IDEA
PUBLISHER
FUNDER
LAB
AUTHOR
KNOWLEDGE
CHAIN

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The knowledge chain has real
world outcomes like
preserving endangered
species and curing cancer

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IDEA
PUBLISHER
FUNDER
LAB
AUTHOR
KNOWLEDGE
CHAIN

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KNOWLEDGE
CHAIN
IDEA
FUNDER
LAB
AUTHOR
IMPACT
LINK
PUBLISHER
CONSERVATIONIST
ASSESSOR
TEACHER
JOURNALIST

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FIND OUT MORE
Paul-Jervis Heath
pjh@modernhuman.co
+44 79 7456 7823
@pauljervisheath