This document discusses the concepts of meaning, function, ritual, and myth as they relate to product design. It defines each concept and provides examples of how the meaning of products can change over time, context, gender, age, and culture. The document also describes a study where users and designers evaluated products and assessed whether their meaning was primarily functional, ritual-based, or myth-driven. The study found some differences in perspective between users and designers. Finally, the document presents a framework for designing for meaning that involves understanding pre-existing meanings, creating new meanings through metaphor, and aligning product characteristics to communicate the intended meaning.