UXPA UK event July on AI

1. MVAL-P-039_Presenta v0.419-Jul-2017 Portofolio - Q4 2010 1
James Clemoes
Engineer, Machine Learning
James Clemoes
james.clemoes@cambridgeconsultants.com
Digital Greenhouse

2. MVAL-P-039_Presenta v0.419-Jul-2017 Portofolio - Q4 2010 2

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• Where’s AI going?
• What does this mean for UX?
• Case studies

4. MVAL-P-039_Presenta v0.419-Jul-2017 Portofolio - Q4 2010 4
AI Roadmap
• Deep Learning systems are
being built in every sector
• Don’t think it applies to you?
MedicalAutomotive
EntertainmentIndustrial/robotics

5. MVAL-P-039_Presenta v0.419-Jul-2017 Portofolio - Q4 2010 5
AI Roadmap
• AI will take over the world
• AI will save us all

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AI Roadmap
• A lot of pieces are already here
• Many big Machine Learning
systems are hidden

7. MVAL-P-039_Presenta v0.419-Jul-2017 Portofolio - Q4 2010 7
UX + AI
• Opportunity to drive a deeper
human-AI connection with new
UX
• Mutual benefit to both sides
AI trains
AI more
useful
Better user
experience
AI used
more
AI collects
data

8. MVAL-P-039_Presenta v0.419-Jul-2017 Portofolio - Q4 2010 8
UX + AI

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UX + AI
* 2014 JD Power survey, ACEN category
• 35% of customer complaints
related to poor voice control*
AI trains
AI more
useful
Better user
experience
AI used more
AI collects
data

10. MVAL-P-039_Presenta v0.419-Jul-2017 Portofolio - Q4 2010 10
Research: Signal Analysis
• Speech, Electrocardiograms, Network attacks, …

11. MVAL-P-039_Presenta v0.419-Jul-2017 Portofolio - Q4 2010 11
Research: Aficionado
• Real-time genre classification
for live piano music
Piano icon © Dmitry Mirolyubov, Noun Project
Classical
Baroque
Jazz
Ragtime
…

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UX + AI
• Deep Learning systems are
“black-box”
• Require trust

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Research: Control
• Autonomous cars, production line, routing drones, not burning your toast…

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Research: Pacman
• AI plays Pac-man, replacing
the human player.
• Agent shows it’s intentions

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UX + AI, Future
SMS
Voice
calls
Picture
messages
Video
call
AR/VR
Chatbot
Real-time
speech
? ?

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Research
• Low cost, embedded
intelligence will change home
life experiences

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Summary
• AI is coming
• Enables experiences that ‘take care of it’
• Think human!

21. MVAL-P-039_Presenta v0.419-Jul-2017 Portofolio - Q4 2010 21
Digital Greenhouse
Thank you!