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Having a halibut good time with service deisgn
The document discusses the collaborative development of Pisces, a technology designed to assist fishermen in catching the appropriate fish, involving various stakeholders in the fishing industry. It outlines a two-year product development cycle with a focus on flexibility, market readiness, and brand establishment, while ensuring responsible recycling of older devices. The document emphasizes strategic planning for the service model and launching Pisces in the UK.
Having a halibut good time with service deisgn
- 1. ResearchCharley and Lucy@wearesnook@wearesnook Having a halibut good time Service design in practice with Snook + SnTech UXPA 27th June 2018
- 2. @wearesnook@wearesnook Together we workedwith fishermen, gear makers, marine electronic suppliers, ex- fishermen turned policy makers, vessel owners, and auctioneers to shape the continued development of Pisces, a technology developed to help fishermen catch the right fish.
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- 4. @wearesnook Fun fact! A snookis a type of fish, that may one day benefit from the introduction of this tech to market.
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- 13. @wearesnook Q: What kindof control system would work for you and why? Activity: Choose what type of control system would best for you and why.
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- 18. @wearesnook 1. Pisces: builtby fishermen for fishermen @wearesnook
- 19. @wearesnook 2. Build inproduct flexibility for market readiness @wearesnook
- 20. @wearesnook 3. Position the technologyone step ahead of policy @wearesnook
- 21. @wearesnook 4. Crack theUK market first @wearesnook
- 22. @wearesnook 5. Build Piscesas its own brand @wearesnook@wearesnook
- 23. @wearesnook Product development strategy We understandSNTech to be developing Pisces in two year development cycles. They propose that newly updated devices will be sent to users upon contract renewal with the previous models being returned to SNTech in a responsible recycling scheme. The product is split into two physical parts. There is the core product that delivers the light functionality, and then there are various attachment mechanisms enabling this product to be retrofitted to any net.
- 24. @wearesnook Use this blueprintto build the Pisces service touchpoints
- 25. @wearesnook Use this roadmapto plan for the future of Pisces
- 26. @wearesnook Use this servicemodel to launch Pisces in the UK
- 27. @wearesnook Use these principlesto guide decision making as Pisces develops
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Editor's Notes
- #2 View > Master edit on each slide so that they’re ready for you to apply
- #3 Together we worked with fishermen, gear makers, marine electronic suppliers, ex fishermen turn policy makers, vessel owners and auctioneers to shape the continued development of Pisces, a technology developed to help fishermen catch the right fish.
- #4 View > Master edit on each slide so that they’re ready for you to apply
- #5 a Snook is also a type of fish, that may one day benefit from the introduction of this tech to the market
- #6 Together we worked with fishermen, gear makers, marine electronic suppliers, ex fishermen turn policy makers, vessel owners and auctioneers to shape the continued development of Pisces, a technology developed to help fishermen catch the right fish.
- #7 View > Master edit on each slide so that they’re ready for you to apply
- #10 View > Master edit on each slide so that they’re ready for you to apply
- #11 View > Master edit on each slide so that they’re ready for you to apply
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- #18 View > Master edit on each slide so that they’re ready for you to apply
- #19 Opening page: Keep the text hierarchy here. Title Proxima Nova 120pt / Subtitle 72pt / Speaker 36pt Note: When slides are brought in from keynote slide size and type size differ.
- #20 Needs change, so make it flexible
- #21 Opening page: Keep the text hierarchy here. Title Proxima Nova 120pt / Subtitle 72pt / Speaker 36pt Note: When slides are brought in from keynote slide size and type size differ.
- #22 Opening page: Keep the text hierarchy here. Title Proxima Nova 120pt / Subtitle 72pt / Speaker 36pt Note: When slides are brought in from keynote slide size and type size differ.
- #23 Opening page: Keep the text hierarchy here. Title Proxima Nova 120pt / Subtitle 72pt / Speaker 36pt Note: When slides are brought in from keynote slide size and type size differ.
- #24 View > Master edit on each slide so that they’re ready for you to apply
- #25 View > Master edit on each slide so that they’re ready for you to apply
- #26 View > Master edit on each slide so that they’re ready for you to apply
- #29 View > Master edit on each slide so that they’re ready for you to apply