The document summarizes the working mechanisms of Pinterest and LinkedIn. Pinterest was founded in 2010 in San Francisco and allows users to share and organize images and videos with others. It has over 500 employees and 70 million users worldwide, with 80% being women who use it mostly for food, crafts, home decor. LinkedIn was founded in 2002 in California and is a professional networking platform that allows its over 400 million users to make professional connections and document their careers. It has the most company followers in technology and business consulting firms.

1. Working Mechanism of
Pinterest & LinkedIn
Rajan Chhangani
MBA 2nd Sem.
JIET-SOM

2. ₽ Pinterest
₽ Overview
₽ About Pinterest
₽ Audience Intended
₽ Women’s Pins by Category
₽ Applications Pinterest Support
₽ Conclusion
₪ LinkedIn
₪ Overview
₪ About LinkedIn
₪ Leaders
₪ How it Works
₪ Growth Time

4. ℗ Founded by Paul Sciarra, Evan Sharp, and Ben Silbermann in
March, 2010 at San Francisco, California, US.
℗Ben Silebermann is the current CEO of Pinterest
℗ Pinterest has more than 500 employees and has 70 million users
worldwide.
℗ Pinterest is a Visual Discovery type of site where we can share
images.

5. ℗ Pinterest combines visual contents and sharing who you are,
two
very important element of social media.
℗ Pinterest is a free website that requires registration to use.
Users can upload, save, sort, and manage images—known as
pins—and other media content (e.g., videos and images)
through collections known as pinboards.
℗Pinterest acts as a personalized media platform. Users can
browse the content of others on the main page.

6. ℗ Pinterest’s users demographic is made up mostly of women.
℗ Currently women make up about 80% of active users on
Pinterest.
℗ Male-focused category has been changing, for example the cars
and bike category was added to attract men.

7. Food & Drink
DIY & Craft
Home Decor
Hair & Beauty
Fashion
Design
Kids
Art
Weddings
Travel
Photography
Films & Music
Health & Fitness
Education
Humour
Products
Animals
Outdoors

8. Invest
Heavily in
Images
Add Social
Buttons
Act as
Community
Member
Pin Trends
& Unique
Items
Engage
Influencers

9. ℗ Pinterest’s can be use through the web, on devices such as
laptop or desktop computers.
℗ Pinterest can also be downloaded as an app on devices such as
smart phones, iPod, iPads, or tablet

10. ℗ Pinterest’s is an image sharing catalog where you can share
images according to your interest, style and tastes.
℗ you can also interact with other’s interest and makes others to
follow you.

12. ₪ LinkedIn was founded by Reid Hoffman Allen Blue on
December 14, 2002 at Mountain View, California, U.S
₪ Reid Hoffman is the chairman and Jeff Weiner is the current
CEO of LinkedIn.
₪ LinkedIn reported more than 400 million acquired users in
more than 200 countries.
₪ LinkedIn is available in 24 languages across the world.

13. ₪ LinkedIn is a business oriented social networking site.
₪ The goal of the site is to allow registered members to
establish and document networks of people they know and
trust professionally.
₪ Basic membership for LinkedIn is free. Network members are
called “connections.”

14. Companies with most followers on LinkedIn (August 2014) m
0 1 2 3
Google
IBM
Microsoft
Apple
HP
Accenture
Deloitte
Oracle
Unilever
Shell

15. How Does it Works

16. 0
5
10
15
20
20
16
LinkedIn Pinterest
How many months did it take to reach first million users ?

17. THANK YOU