Working Mechanism of Mumbai Dabbawala

2. Presented by-
Ekta Sharma
Hemant Gaur
Himani Panwar
Rajan Chhangani
Shubham Jain
Founder - Mahadeo Havaji
Bachche
Founded - 1890

3. Raghunath Medge(left)
Ganganath Talekar

4.  History of Mumbai Dabbawalas.
 What is NMTBSA?
 SWOT Analysis
• Strength
• Weakness
• Opportunities
• Threat
 Organizational Structure.
 Coding system of Dabbawalas.
 Examples of Tiffin codes.
 Achievements.
 Conclusion.

5.  Mumbai Dabbawala carrying and
delivering freshly made food from home
in lunch boxes to office workers.
 Dabba – Box
 Started in 1890 under British rule
125 years old and recognized as the best
case of network management in the
world even by the management gurus
and growth.
Highly specialized trade

6. NMTBSA
(NutanMumbaiTiffinBoxSuppliersAssociation)
• History
• Charitable trust
• Average literacy rate
• Total area coverage
• Employee strength
• No. of tiffins
• Time taken
• Started in 1880
• Reg. in 1956
• 8th grade schooling
• 60 kms
• 5000+
• 200000
• 3 hrs
 4,00,000 transactions every day.

7. Team work, discipline, honesty.
Time management, ownership and pride in
the work.
Customer satisfaction, low operational
cost.
Process consistency, service commitment.
Satisfaction of team members
Financial independence for the small group
of Dabbawalas.
1. STRENGTH

8. 2. WEAKNESS
Highly dependent upon Mumbai local
trains.
Limited access to education limits
diversification of members to other
business/jobs.
Limited fund for the association limits the
governing body to implement welfare
schemes.

9. 3. OPPORTUNITY
Tie up with caterers to serve variety of meals i.e.,
diet food, Chinese, continental food, food for
fasting.
Expanding network in other cities.
 Generating revenue by promoting other brands.
 Diversification by offering miscellaneous services
like Courier, Rail/bus ticketing etc.
Booking of service through internet and SMS.
Opportunity of expansion of service on the
routes of Mumbai Metro.

10. 4. THREAT
Flexi timing/ work from home culture.
During high alerts in the city they have to
face a lot of problems in getting their self
and all the lunch boxes checked so this
creates problem and also the time is being
wasted.
Catering services offering Tiffin services.
Paper food vouchers and smart cards.

11. President
Vice President
General Secretary
Treasurer
Directors (9)
Mukadams (800)
Members (5000)

12. VLP : Vile Parle
(Suburb in Mumbai)
9EX12 : Code for Dabbawalas
at Destination
E : Express Towers
(Building Name)
12 : Floor No.
E : Code for Dabbawalas at
Residential Station
3 : Code for Destination Station
(E.g.. Narima Point )
Coding :-

14.  ISO 2000 Certificates to Dabbawalas
 Six Sigma Certification by Forbs group
 Outstanding service organization awarded
by NIQR
 Marketing through Dabbawala many T.V.
Channels and newspaper

15.  It keeps operational cost as low as possible.
 It keeps capital investment bare minimum &
give first priority to customers because they
think that customer is not the Raja but
Maharaja.
 Deviation from your core competency can
reduce focus and affect current sales and
profits negatively.
 Technology is to support business and
business is not there to support technology.
 There is flat organization.