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Marketing Your Classes
with Digital Tools
with Brian Rahill
President at RainStorm
Year in Review
2015
2015
$500,000
2015
$500,000
10,000+ registrations
2015
$500,000
10,000+ registrations
Up 22% from 2014
Grew by 30%
year over year
Lots of great
things coming.
Theresa Boynton
Gray-New Gloucester Adult Ed.
Tools
Your Website
Your Website
Your Website
Working 24/7
Your Website
Working 24/7
Supports your brochure
Your Website
Working 24/7
Supports your brochure
Increasingly important
Your Website
Link to brochure
Your Website
Link to brochure
List all classes
Your Website
Link to brochure
List all classes
Easy to register
Your Website
Market Classes
Market Classes
Market Classes
Location Info
Market Classes
InstructorsLocation Info
Market Classes
Instructors PhotosLocation Info
Email Marketing
Email Marketing
Desktop programs - Outlook
Email Marketing
Desktop programs - Outlook
Purchased tools - MailChimp
Email Marketing
Desktop programs - Outlook
Purchased tools - MailChimp
Built-in tools - CourseStorm
Email Marketing
Email Marketing
Subjects- Fun, exciting, fresh
Email Marketing
Subjects- Fun, exciting, fresh
Images! (coming soon)
Email Marketing
Email Marketing
Email signature
Email Marketing
Email signature
Online registration reminder
Email Marketing
FocusFocus
Focus
Brochure publish dates
Focus
Brochure publish dates
Nearly full classes
Focus
Brochure publish dates
Nearly full classes
Use targeted email - 4 days before
Focus
Brochure publish dates
Nearly full classes
Use targeted email - 4 days before
Borderline classes
Focus
Brochure publish dates
Nearly full classes
Use targeted email - 4 days before
Borderline classes
Targeted email & email bl...
Search Engines
Ranking Strategies
Ask for links
Ranking Strategies
Ask for links
Keywords in descriptions
Ranking Strategies
Ask for links
Keywords in descriptions
Keywords in course title
Ranking Strategies
Ask for links
Keywords in descriptions
Keywords in course title
Customer keywords
Ranking Strategies
Nursing, Zumba, Aerobics, Pilates, Yoga?
Google Trends
Mobile Devices
Mobile Devices
35% of visitors and growing
Mobile Devices
35% of visitors and growing
25% are mobile first
Mobile Devices
35% of visitors and growing
25% are mobile first
Increases Google Ranks
Mobile Devices
35% of visitors and growing
25% are mobile first
Increases Google Ranks
Increases registrations
Mobile Devices
Tracking Efforts
Should I Keep My Brochure?
Should I Keep My Brochure?
Yes!
Should I Keep My Brochure?
Yes!
Drive people to website
Should I Keep My Brochure?
Yes!
Drive people to website
Send smaller reminders
Social Media
Empower your instructors to
post to Facebook
Social Media
Marketing with Digital Tools
Marketing with Digital Tools
Marketing with Digital Tools
Marketing with Digital Tools
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Marketing with Digital Tools

In this session, from the Maine Adult Education Association 2015 conference, Brian Rahill will teach you how to make the most of your marketing efforts online.

Topics include optimizing your website, email marketing, use of social media like Facebook and Twitter, Google Analytics, and more.

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Marketing with Digital Tools

  1. 1. Marketing Your Classes with Digital Tools with Brian Rahill President at RainStorm
  2. 2. Year in Review
  3. 3. 2015
  4. 4. 2015 $500,000
  5. 5. 2015 $500,000 10,000+ registrations
  6. 6. 2015 $500,000 10,000+ registrations Up 22% from 2014
  7. 7. Grew by 30% year over year
  8. 8. Lots of great things coming.
  9. 9. Theresa Boynton Gray-New Gloucester Adult Ed.
  10. 10. Tools
  11. 11. Your Website
  12. 12. Your Website
  13. 13. Your Website Working 24/7
  14. 14. Your Website Working 24/7 Supports your brochure
  15. 15. Your Website Working 24/7 Supports your brochure Increasingly important
  16. 16. Your Website
  17. 17. Link to brochure Your Website
  18. 18. Link to brochure List all classes Your Website
  19. 19. Link to brochure List all classes Easy to register Your Website
  20. 20. Market Classes
  21. 21. Market Classes
  22. 22. Market Classes Location Info
  23. 23. Market Classes InstructorsLocation Info
  24. 24. Market Classes Instructors PhotosLocation Info
  25. 25. Email Marketing
  26. 26. Email Marketing
  27. 27. Desktop programs - Outlook Email Marketing
  28. 28. Desktop programs - Outlook Purchased tools - MailChimp Email Marketing
  29. 29. Desktop programs - Outlook Purchased tools - MailChimp Built-in tools - CourseStorm Email Marketing
  30. 30. Email Marketing
  31. 31. Subjects- Fun, exciting, fresh Email Marketing
  32. 32. Subjects- Fun, exciting, fresh Images! (coming soon) Email Marketing
  33. 33. Email Marketing
  34. 34. Email signature Email Marketing
  35. 35. Email signature Online registration reminder Email Marketing
  36. 36. FocusFocus
  37. 37. Focus
  38. 38. Brochure publish dates Focus
  39. 39. Brochure publish dates Nearly full classes Focus
  40. 40. Brochure publish dates Nearly full classes Use targeted email - 4 days before Focus
  41. 41. Brochure publish dates Nearly full classes Use targeted email - 4 days before Borderline classes Focus
  42. 42. Brochure publish dates Nearly full classes Use targeted email - 4 days before Borderline classes Targeted email & email blast - 1 week before Focus
  43. 43. Search Engines
  44. 44. Ranking Strategies
  45. 45. Ask for links Ranking Strategies
  46. 46. Ask for links Keywords in descriptions Ranking Strategies
  47. 47. Ask for links Keywords in descriptions Keywords in course title Ranking Strategies
  48. 48. Ask for links Keywords in descriptions Keywords in course title Customer keywords Ranking Strategies
  49. 49. Nursing, Zumba, Aerobics, Pilates, Yoga? Google Trends
  50. 50. Mobile Devices
  51. 51. Mobile Devices
  52. 52. 35% of visitors and growing Mobile Devices
  53. 53. 35% of visitors and growing 25% are mobile first Mobile Devices
  54. 54. 35% of visitors and growing 25% are mobile first Increases Google Ranks Mobile Devices
  55. 55. 35% of visitors and growing 25% are mobile first Increases Google Ranks Increases registrations Mobile Devices
  56. 56. Tracking Efforts
  57. 57. Should I Keep My Brochure?
  58. 58. Should I Keep My Brochure? Yes!
  59. 59. Should I Keep My Brochure? Yes! Drive people to website
  60. 60. Should I Keep My Brochure? Yes! Drive people to website Send smaller reminders
  61. 61. Social Media
  62. 62. Empower your instructors to post to Facebook Social Media

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